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Following our previous post , we would like to announce the availability of seven new markets in pubCenter. This means that Windows Phone developers located in Denmark, Hong Kong, India, Japan, Mexico, Sweden, and Switzerland are now able to make money using the Microsoft Advertising solution. Our...

Download the latest version of the Microsoft Advertising SDK from the Microsoft Download Center here . Read the announcement on the PubCenter Forum . You canalsofind the latest documentation in the MSDN Library . Code samples to download are available for Silverlight and XNA: Silverlight...

This is a follow up to an earlier blog post of mine where I asked "can you have two different types of ads in one app?" The short answer is yes, you can have different ad units displaying different ads in your Windows Phone app. UPDATE – As of October 20, 2011, the Terms of Service for...

Can you have more than one ad unit in your app. Yes! Do competitors offer this feature? No. Despite these facts, one of our highest ranked support issues is from app developers who ask: Can I use the same AdUnit more than once in an app? Answer: Yes. Can I have many different AdUnits in my app...

On Saturday, June 4, 2011, pubCenter will be unavailable from approximately 11:00 AM PDT to 7:00 PM PDT for routine system maintenance. Users in all markets will be unable to access the pubCenter during this time. Please note that campaigns will continue to run normally. We apologize for any inconvenience...

Today, Microsoft Advertising released an update to the Microsoft Advertising SDK for Windows Phone 7 to allow ad enabled mobile gaming apps. The Ad SDK is a single download that contains the Dynamic Linked Libraries (DLLs)/Application Programming Interfaces (APIs) used to develop mobile apps using either...

This is a popular post! If you want to speak to someone about Mobile, please Contact Us . Today, we are launching the next phase of our Ads in Windows Phone 7 Apps program with the release of Microsoft Advertising’s solution for Windows Phone 7 publishers and app developers in the U.S. This...

Writers who are starting out to earn a living by publishing a blog today often include merchandising as a key part of their monetization plans and count less on contextual advertising than even 2 years ago. Darren Rowse, the successful Australian blogger who publishes Problogger.net and the co-author...

200 people a day from around the world now add their awkward family photos to the Web site started by Mike Bender and Doug Chenack, www.awkwardfamilyphotos.com Mike and Doug talked about the past year since they hit on the idea during a visit home and saw their Web site turn into an overnight, viral...

James Deaker, director of publisher monetization excellence for Microsoft, will be leading a course for publishers March 25th in New York at the Interactive Advertising Bureau. He will be sharing best practices on pricing and inventory management. At Microsoft, James leads a team that identifies best...

pubCenter beta participants were sent e-mail today with info about the progress with the Microsoft and Yahoo! Search Alliance. Read Microsoft VP Darren Huston's Thoughts on the Microsoft and Yahoo! Search Alliance and read the update from Carolyn on the adCenter Blog . Visit the Search Alliance site...

The release announced today on the adCenter platform includes a host of feature updates in response to customer feedback. While adCenter users get the most dramatic new features, our pubCenter beta testers will also notice some changes in the self-service web site. The first thing you will notice...

An excellent post was developed on site bidding , which generated some conversation and questions. Advertiser site bidding, a relatively new feature in pubCenter, provides a great opportunity for publishers to promote their site to advertisers, allowing advertisers to bid directly on their property....

As a member of the pubCenter team from day one, it was embarrassing to not own a website till last week. Now, as a new blogger, I’ve just started showing beautiful pubCenter ads on my personal blog: http://micksalot.blogspot.com/ . Impressive how I’ve already graduated to become an unabashed...

The other day I was speaking with my sister and our conversation was on her son and his eating habits. You see my nephew is 2 years old and he thinks everything goes together with ice cream, or at least he used to think that way until a trip to the doctor. Sure sprinkles and ice cream are his favorite...

A pubCenter property is an entity that represents a website or parts of a website. For example, assume your website is www.contoso.com and you wish to receive ads on the website, the first step to do is to create a pubCenter property as below. Note that you are able to specify a web site name and URL...

Related Links: Competitive Ad Filters - What? Why? -Limits -How To -Types of What do they do? Competitive Ad Filters , or just Filters for short, are the mechanism pubCenter gives you the publisher to block ads. Why would I use them? The original intent of filters is there in the formal name...

In the latest version of pubCenter , we have introduced a concept which enables the advertisers to bid on your placements (adUnits) and run of site (several locations within a site). When you create adUnits and properties, pubCenter will auto-magically manage the direct bids on the properties, no matter...

Related Links: Competitive Ad Filters - What? Why? - Limits -How To -Types of I need more global filters As I’m sure many of you have encountered, you want to have more than 50 keywords or 50 URLs as part of your global filter. There isn’t any...

- Related links Competitive Ad Filters - What? Why? - Limits -How To -Types of pubCenter provides for filtering ads via two different mechanisms: · URL · Keyword Blocking by URL will match against both the landing page of the ad and the display URL of the...

Related Links: Competitive Ad Filters - What? Why? -Limits -How To -Types of Within pubCenter there are two types of filters: · Filters (I’ll call these “normal filters” to help differentiate whether I’m referring to filters in general or this type). · Global Filter Let’s start with the...

The pubCenter Spring Upgrade is nearly complete, and we're pleased to fill you in on the new features you'll see when you sign in over the weekend. These new features are designed to: · Create higher demand and increase yield for our publishers by allowing advertisers to bid directly...

What’s changed? For the spring release, we’ve made several changes to the pubCenter user interface. In some cases, we’ve responded to your input, and in other cases, we fixed things in the UI that we just knew were broken (even though we’re the ones who built them in the first place). We’ve added pop...

Invalid clicks and questionable activity are something that impacts every advertising network. We believe Microsoft pubCenter has a great group of publishers, who operate in a way to preserve the quality of the network. The value of the network is something publishers and pubCenter must work together...

- We want to address the comments from the publisher community concerning recent shifts in eCPMs. Microsoft is building a new marketplace for both publishers and advertisers with the goal of helping publishers achieve competitive yield and helping advertisers see better performance from their ads...