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Wed, Feb 01 2012 10:00AM
Last year was a pretty busy one across the board for all the teams that touch adCenter. Not only were our development teams hard at work rolling out new features and functionality in both the UI and tools, the Customer and Partner Experience team also...
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Fri, Jan 13 2012 02:05AM
As we initiated the Microsoft and Yahoo! Search Alliance , we had one very clear commitment to our respective customers: offer each of them a quality transition towards the newly formed combined market place. As we enter 2012 and loom towards the implementation...
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Wed, Jan 11 2012 09:21AM
It’s customary at the start of every New Year for many people to take stock of their life and the year that is slowly fading in your memory. We come up with a list of New Year’s resolutions , sometimes agonising over them and then spending...
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Wed, Dec 21 2011 03:17AM
The last few months (or years) have felt, financially speaking, like one of Christian evangelist, Harold Camping’s claims that “we are all doomed”. Whilst we may do our best to ignore the increasingly disturbing financial news coming...
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Tue, Dec 13 2011 07:22PM
Today brought another great afternoon of sessions at ILM West in San Francisco . Of particular interest was the session about targeting in online advertising and discussion of “the proximity effect”. *** O’Hare, CEO and Founder of Local...
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Tue, Oct 18 2011 10:00AM
Back in July, we announced that radius targeting for Bing and Yahoo! Search had gone live on both PC and mobile. Radius targeting allows you to target ads to users who are in a certain geographic location. Specifically, you can target ads to users in...
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Tue, Oct 04 2011 03:04PM
Sage Lewis is President of SageRock Inc., a digital marketing company founded in 1999 with the goal of helping clients engage customers across an ever expanding interactive marketplace through multiple channels such as search and social media. To learn...
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Tue, Sep 06 2011 10:00AM
Now that September is well under way, advertisers everywhere are gearing up for the upcoming holiday season. Regardless of whether your goal is moving inventory, scheduling appointments or simply increasing exposure for your web presence, now is the time...
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Wed, Aug 24 2011 09:58AM
Halloween’s origins date back to the ancient Celtic festival of Samhain (pronounced sah-WEEN). The Celts believed that on the night before their new year, the boundary between the worlds of the living and the dead became blurred. On the night of...
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Wed, Jul 06 2011 05:12PM
Thanks for visiting! We’re glad you’re here and will do our best to help you find answers to your questions. Please take a minute to read through the below information as it will help you locate helpful resources, navigate the forums and identify...
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Wed, Jul 06 2011 04:35PM
A few weeks ago we announced a preview of our local PC and mobile ad offerings for Bing and Yahoo! via adCenter. As of this week, radius targeting is live for search ads on PC and for mobile devices in all adCenter markets. Now, Bing and Yahoo! Search...
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Fri, Jun 24 2011 10:00AM
The latest Microsoft Advertising adCenter Upgrade includes several improvements that have consistently been requested in the feedback we've received. This upgrade provides easier ways to manage your search and content advertising strategies with adCenter...
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Thu, Jun 16 2011 01:26AM
Sometimes I believe shoppers and shops live in a parallel universe. The other day I had to find something decidedly summery to wear so I set out to shop after work. We’re talking early June, the evening air felt balmy, the streets were buzzing with...
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Mon, Jun 06 2011 10:52AM
In my first ever blog as the Search Evangelist for Microsoft Canada, I thought what better topic to write about than something that I hold near and dear to my heart: Canadians – specifically, Canadian eyeballs! Okay, a bit more specifically, I’m...
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Fri, Apr 29 2011 03:32PM
Spring: When a young man’s fancy turns to love- and when filmmakers, television producers, techies and creatives assemble at Digital Hollywood for a week-long showcase of the latest innovations and thinking shaping our future. Never a bore, Digital...
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Fri, Apr 15 2011 09:34AM
Digital advertising offers a rich environment for advertisers to direct relevant content towards consumers through the many data and technology driven targeting capabilities available. For a marketer this is digital’s biggest differentiator; the...
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Fri, Apr 15 2011 04:00AM
Yesterday M&M Global published an article I wrote entitled ‘Don’t Miss the Target Online’ about the growing importance of online targeting as the global media landscape becomes ever more complex and fragmented. In the article, I...
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Thu, Mar 24 2011 01:50PM
At Microsoft we call it Remessaging. Others call it retargeting, some remarketing. Irrespective of the term you use, they all mean the same thing. A second chance! Remessaging is the simplest form of online targeting but also one of the most versatile...
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Wed, Mar 09 2011 02:34PM
For many, display advertising came first. For others, search was their first medium. For current advertisers and agencies alike, search and display are both equally important, regardless of your objective. Over the past few years, their once disparate...
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Thu, Feb 24 2011 04:11AM
Have you ever looked over your shoulder because you have that unnerving feeling that you are being watched or possibly, *god-forbid*, stalked by a particular website or ad when surfing around cyber space? You have! Well carry on reading… Remarketing...