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Thu, Mar 04 2010 04:50PM
Microsoft Advertising publishes a fascinating library of research and case studies in the online Research Library . I’d recommend that you spend an hour browsing there if you’re trying to learn some new best practices that will help in your...
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Wed, Mar 03 2010 05:58PM
What’s new in mobile ads? How can advertisers exclude ads from displaying in legacy browsers? What improvements are planned to make international advertising easier? When will Microsoft allow more negative keywords? When will adCenter provide a...
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Thu, Feb 25 2010 06:00AM
When I was growing up, cutting coupons from the newspaper was a Sunday morning ritual. My mom cut coupons while drinking her morning coffee. There's a lot of news right now how coupon redemption is up for the first time in 14 years, but it's not...
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Wed, Feb 24 2010 08:55AM
A customer recently asked our API support team: “We’ve found two ambiguous targets in the MSDN library http://msdn.microsoft.com/en-us/library/dd797184.aspx : Belvezet Belvezet, Alès K FR Belvézet Belvézet, Alès...
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Thu, Feb 11 2010 05:25PM
Let's play it simple. Historically, advertisers and agencies have bought display in two different ways: contextual placements and straight performance. Contextual placement buys are a fantastic proxy for reaching your targeted audience in that users...
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Wed, Jan 20 2010 12:38PM
Just a quick note to say THANK YOU! I was working on some new campaigns last night on Yahoo, Google and Adcenter. AdCenter desktop Geo targeting is by far the easiest/quickest to use. The ability to filter-out cities or localities (not just include),...
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Thu, Jan 14 2010 08:42AM
Happy New Year Microsoft adCenter Advertisers! 2009 was quite a year for Microsoft Content Ads. With a number of new feature releases, and the product's emergence from BETA, it's easy to get overwhelmed and not know where to start to take full...
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Sat, Jan 09 2010 04:50PM
Hi, I'm using adCenter from 2007 onwards, adCenter had done lot of improvements in the system but in the targeting area it's lagging very much when compared to google. I'm getting very decent traffic to my site and good conversion rate so...
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Fri, Dec 04 2009 01:35PM
Eric Totherow, the platform evangelist in our program management group, talked to developers at PDC about the adCenter API, Bing APIs, and the opportunities for developers in the advertising and publishing business. The presentation is best viewed in...
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Fri, Nov 20 2009 08:02AM
Microsoft is launching a new campaign with JiWire to provide free Wi-Fi access throughout airports and hotels in exchange for searching on Bing. The deal is the latest in an ongoing strategic push to further encourage new users to test the decision engine...
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Tue, Oct 13 2009 11:17AM
As part of our last release of adCenter, we introduced an ability to target at the campaign level. Our new campaign-level targeting feature allows you to set geographical location, age and gender, day of week, and time of day targeting options and incremental...
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Tue, Sep 29 2009 10:30AM
We have received several support requests regarding CustomerID that is used in the adCenter API SOAP header. I was hoping to clear up some of the questions for those of you upgrading to adCenter API version 6 by our October 31 deadline. The CustomerID...
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Fri, Sep 25 2009 03:20PM
In his presentation during the monthly webcast, Program Manager Shamit Patel talked about some of the new “parity features” in adCenter API version 6. These are features that were released in the adCenter Web interface in the spring, but were...
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Fri, Sep 04 2009 12:59PM
This morning as I hopped into my trusty Subaru Outback to head in to the office, I noticed the car’s external temperature read out was 52 degrees, quite a bit chillier than it’s been on recent mornings. While it never really gets frigid out...
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Thu, Jul 16 2009 08:17AM
I’ve just got back from the Hesperia Hotel in London where myself and Paul Stoddart who heads up our Bing team in London spoke at www.NMALive.co.uk These events are always very good. Delegates pay £85 for a quick sharp infusion of search engine...
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Mon, Jul 13 2009 07:48AM
Since the publication of my research piece, the “ Long Road to Conversion: The Digital Purchase Funnel ” earlier this year, clients have been asking the institute if we could get them a purchase funnel for their industry. In many cases it...
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Wed, Jul 08 2009 08:24AM
Paul Stoddart from Microsoft, Paul Mead from VCCP and Alex Hoye from Latitude combine to answer some probing questions: What does Microsoft's launch of Bing mean for your PPC strategy? What new tools will make your search campaigns more efficient...
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Tue, Jun 23 2009 05:48PM
Hi All, The codes that Microsoft adCenter API Version 6 uses for targeting ad groups or campaigns to specific countries/regions are documented at Country Codes . If you want to see the codes for states/provinces within a country, click the specific country...
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Tue, Jun 16 2009 01:30PM
It's no mystery that the economy has seen better times, and we at Microsoft adCenter understand how important it is for you to maximize your ROI on every click. That's why I'm here to let you in on an insider's tip that will show you how...
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Mon, Jun 08 2009 07:45AM
What is Engagement Mapping? Imagine that you’re sitting in your garden on a hot sunny day reading a magazine. You turn the page and see an advert for a very tempting looking ice-cream. The radio station that you’re listening to blares out...