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Mon, Mar 15 2010 05:21AM
Just a week to go until Search Engine Strategies in New York! The conference looks like being one of the best yet with keynote speeches by David Meerman Scott, Google’s Avinash Kaushik and our very own Yusuf Mehdi . Yigal Elnekave , Robyn Raybould...
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Sat, Mar 13 2010 03:25PM
I am in Austin, Texas at the SXSW Music, Film and Interactive Festival this weekend attending panels and moderating one of my own. I had a chance to sit in at a panel about “App-vertising.” The premise of the panel was the large and increasing amount...
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Thu, Mar 11 2010 04:30AM
Below is a list of Microsoft speakers that will be out in force imparting marketing insight and best practice at OMMA Global in San Francisco next week. The event will be trying to answer some burning questions: “What effect will an UNBOUND Web...
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Tue, Mar 09 2010 12:00AM
Digital has never been more important for brands that are seeking to communicate and engage with their customers, this is especially true when speaking in terms of purchase decision-making and brand perception. As digital media battles for its share of...
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Wed, Mar 03 2010 05:40PM
Much research has been done to demonstrate the combined power of search and display. Here are some links to ClearSaleing , Eyeblaster and Microsoft research, for example. What made this panel at SMX West 2010 interesting is the best practices and advice...
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Wed, Mar 03 2010 03:35PM
This is my first time attending SMX West and my first search conference ever. The Paid Search session from this morning focused on customer segmentation and brought together diverse, yet very experienced and interesting speakers. It was insightful to...
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Thu, Feb 25 2010 06:00AM
When I was growing up, cutting coupons from the newspaper was a Sunday morning ritual. My mom cut coupons while drinking her morning coffee. There's a lot of news right now how coupon redemption is up for the first time in 14 years, but it's not...
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Tue, Feb 23 2010 07:30AM
Life would be a lot easier for marketers if there were an answer to the question, "Exactly what media mix should I use to optimise my return on investment?" While we don't have the definitive answer, a recent study we commissioned looked...
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Wed, Feb 17 2010 09:53AM
While Mel Carson moderates 'Social Media and the Marketing Mix' in the auditorium next door, I attend the last session of the day, Developing Great Content, moderated by Matthew Bailey (SES Advisory Board & President, Site Logic Marketing...
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Wed, Feb 17 2010 01:57AM
We’re at a search conference, but search has no point if customers come to your site and can’t find what they’re looking for. If your site is badly constructed or not designed with conversion in mind, you might as well give up. Traffic...
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Tue, Feb 16 2010 07:24AM
Given the recent progress made with the development of Bing in the UK, it's only fair that we spent some time taking the product for a spin and reminding folks about the opportunity we see in the Search space here at Search Engine Strategies London...
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Tue, Feb 16 2010 04:40AM
We've just been in the Introduction to Analytics session here at Search Engine Strategies London 2010 . This jumped out of the agenda for me and is a subject area which is very dear to my team's heart at Microsoft! Very soon after we launched...
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Sun, Feb 14 2010 05:43PM
The Microsoft Advertising Community Team is over 4 years old and has been engaged in social media marketing since the launch of adCenter in 2006. We often get asked about how our team came about, how we have evolved and what our approach is to interacting...
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Wed, Feb 03 2010 11:54AM
With the search engine marketing conference season well under way on both sides of the pond , I caught up with Danny Sullivan – editor in chief at Search Engine Land – to chat about his team's upcoming event in March in Santa Clara. What...
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Tue, Feb 02 2010 01:40PM
Over the last few years (in-fact year after year), website owners with traditional businesses have always felt that there must be "free" web traffic out there. Most have heard of the phrase "Search engine optimisation" (SEO) and probably...
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Thu, Jan 28 2010 06:45AM
Today, at 3pm GMT, the MSN UK Gaming Channel saw a bit of advertising history - the first interactive rich media ad built completely on our Silverlight platform. In true “One Microsoft” style, Microsoft Advertising in the UK has worked with...
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Wed, Jan 27 2010 11:22AM
Today we conducted a webinar, 5 Things Every Marketer Should Measure , focusing on a pilot study we conducted last year comparing the impact and effectiveness on Xbox LIVE to the impact and effectiveness of traditional video and television ads. The results...
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Mon, Jan 25 2010 05:51AM
Always nice to come in on a Monday morning to see numbers like these. Friday saw a press release from comScore that shows December 2009 was a bumper month for the search industry, with consumers around the world conducting a phenomenal 131 billion searches...
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Mon, Jan 18 2010 09:00AM
Just before the holidays we announced we’d re-designed our advertising sites, adding a few more bells and whistles to make it easier and more intuitive for you to find information about all our advertising products and services. Today, I’ll...
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Fri, Jan 15 2010 01:55AM
comScore announced last night that our ad network was the fastest growing year-on-year from December 08 to December 09. The press release shows our unique users grew in the US a whopping 31% to 165M at the end of last year from 126M the year before. comScore...