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Mon, Jan 30 2012 09:43AM
Microsoft Advertising is inviting brand marketers and advertising agencies from across 30 countries to submit their most creative and innovative ideas to help drive a brand or nonprofit organization’s story forward. Right in time for TV and movie...
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Wed, Jan 11 2012 09:21AM
It’s customary at the start of every New Year for many people to take stock of their life and the year that is slowly fading in your memory. We come up with a list of New Year’s resolutions , sometimes agonising over them and then spending...
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Wed, Jan 04 2012 10:29AM
What does science fiction have to do with the evolution of media consumption? In this week's AdVision, we discuss how our hunger for multi-screen media consumption is transforming the way we digest our world. Brian Monahan EVP, Managing Partner, IPG Emerging...
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Thu, Dec 22 2011 03:01AM
As the nights get longer and 2011 finally draws to an end, we can't help but sit and reflect over what was great, good and challenging over the 12 months. As the UK Search Account Services team prepares for the festive period we all agreed that it would...
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Tue, Dec 20 2011 08:37AM
As human beings we are naturally insecure. I say naturally but we are not born insecure, on the contrary; we were born fearless, pure and full of hope. We have society around us to thank for our fears and lack of confidence and as women we are lucky enough...
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Wed, Dec 14 2011 06:13AM
Christmas is nearly upon us and increasingly shoppers are choosing to avoid the crowds (and the cold) of the high street and instead, do their shopping online. It’s been an interesting year for technology, with e-readers such as Amazon’s Kindle...
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Tue, Dec 13 2011 11:56AM
This morning at ILM West in San Francisco, Gillian Heltai (Senior Director with comScore) presented some great data on mobile usage in the US. The data reveals what she described as a “perfect storm” for local based services and advertising...
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Mon, Dec 12 2011 04:00PM
The first day of ILM West in San Francisco is under way with some great discussions about interactive local commerce. I’m a data guy, so my favorite session of the morning was the analysis of a digital advertising survey given to small businesses...
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Mon, Dec 12 2011 03:11AM
Last week we showed you how to avoid common mistakes when setting up your adCenter campaigns and how best to use distribution settings. This week we’re following on from this, with a best practice guide on avoiding negative keyword conflicts to...
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Fri, Dec 02 2011 08:50AM
It’s cold outside, the winter coats have been dug out from the backs of our wardrobes and its dark well before we’ve left work to go home. For most of us the idea of a holiday during the winter months just isn’t a possibility. Christmas...
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Wed, Nov 23 2011 06:43AM
I have a couple of friends who a few years ago I thought were strange, not strange in a disturbing way but strange in the relationship technology had in their lives. They would sit on the sofa each evening watching TV and each separately engrossed in...
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Tue, Nov 22 2011 03:19AM
Last week marked a major milestone for Microsoft as the first Nokia phone running Windows Phone 7.5 was released in retail in UK, France, Germany, Italy, Spain and the Netherlands following a high profile consumer marketing campaign that you could not...
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Thu, Nov 10 2011 05:33PM
Welcome back to your weekly installation of AdVision! This week, we’re shifting gears and getting industry perspective from another great event – Advertising Week 2011 . In this clip, Mel Carson takes a few minutes to discuss relevance in...
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Fri, Oct 21 2011 06:22AM
Working solely in retail, Summit have become a trusted partner, offering perspectives and insights that lead directly to increased sales and improved return on investment. To allow our clients to influence the entire sales journey, Summit offer a complete...
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Thu, Oct 06 2011 09:39AM
Today, I presented an exciting new study at Ad Week in New York that takes a fresh look at the consumer purchase journey. Over the years, we’ve spent a lot of time tracking how shoppers journey from the research phase through to post-purchase. But...
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Wed, Sep 07 2011 01:00AM
Amidst the attacks on communities, businesses, properties and houses, one of the key characteristics of the recent rioting in the UK was looting – Theft, on a grand scale. Another key characteristic was the socio-economic profile of those taking...
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Tue, Aug 16 2011 11:23AM
This morning, Susan Bratton, Co-Founder and CEO of Personal Life Media kicked off SES San Francisco with a tour de force of online marketing related to persuasion marketing and conversion triggers. She quoted some of my favorite marketers when discussing...
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Mon, Aug 15 2011 09:10AM
Our pay per click (PPC) for SMB series has come to an end. Sob. We tried to make running a successful PPC campaign easy to understand for all in 12 magnificent blogs. We hope you think they’re worth it. For any people out there hoping to set up...
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Fri, Aug 05 2011 01:05AM
To many of us c onsumers , search is a pivotal element in our life. It helps us organise our days, achieve key tasks, solve existential questions, find our way in the endless possibilities of the web… Yet it is a fact that too few of us Advertisers...
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Fri, Jul 15 2011 01:32AM
Anyone else out there hiding behind the sofa as the next digital creation appears from the darkness to terrify an already confused and overwhelmed media community? Just me, then? Mind you, I was afraid of the Cybermen. Digital media shouldn’t be...