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Mon, Jan 16 2012 01:46AM
When the shops opened in England right after Christmas I noticed chocolate bunnies and Easter eggs were for sale. Now whilst these bunnies seemed a bit eager to me, acting ahead of seasonality in search is a good idea. With roughly a month to go until...
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Wed, Dec 28 2011 02:53PM
If you’re a seasoned PPC veteran who’s well aware of the key performance indicators and how to tweak them to achieve the results you want, you probably don’t need to read this post as the information in it is geared towards those new...
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Thu, Dec 01 2011 07:16AM
Here at Bing we’re always trying to help you get the best possible ROI from your accounts. In the run up to Christmas and in anticipation of the new year, this is especially important. To that end, we would like to invite our customers to a very...
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Wed, Nov 16 2011 03:15PM
Day 1 of SES Chicago was both informative and exciting; customer intent emerged as a recurrent theme throughout the day. Customer intent isn’t just about relevancy , although that’s highly important, but it’s also about knowing your...
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Mon, Nov 14 2011 07:35AM
The weather maybe so balmy that your priorities are towards the beach instead of Christmas but the weather should not be an excuse to let your eyes of the bauble. Have a look at our tips to make the most of your online Christmas 2012 and find out if the...
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Thu, Nov 10 2011 09:00AM
Today, we are pleased to introduce our new and improved reporting tools and features. These are being rolled out just in time before the holiday season kicks in so you can really put these to test and make the most of them. Here’s what’s new…...
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Tue, Oct 18 2011 10:00AM
Back in July, we announced that radius targeting for Bing and Yahoo! Search had gone live on both PC and mobile. Radius targeting allows you to target ads to users who are in a certain geographic location. Specifically, you can target ads to users in...
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Mon, Oct 10 2011 11:03AM
The holidays are upon us…. it doesn’t seem quite possible, but it’s true. In less than a month, Americans will start spending an estimated $465 billion on holiday gifts for their family and friends. 1 With an anticipated growth of 2...
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Wed, Sep 21 2011 03:00PM
Last week, I presented at SMX East in NYC on the adCenter Quality Score. For those of you who couldn’t make it to the conference this year, here’s a quick summary of my session. Enjoy! In March, adCenter unleashed their Quality Score metrics...
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Tue, Sep 20 2011 10:01AM
Whenever I perform a competitive SEM analysis, it’s amazing to see how many companies are struggling with, or have completely ignored, landing page strategy. Those companies (including some big brands) often drop prospective customers off on their...
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Wed, Jul 06 2011 01:52PM
Thanks for visiting! We’re glad you’re here and will do our best to help you find answers to your questions. Please take a minute to read through the below information as it will help you locate helpful resources, navigate the forums and identify...
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Fri, Jul 01 2011 12:30PM
Back-to-School: The Opportunity Did you know that back-to-school/college brings the second largest opportunity for retailers? Back-to-school season spend is 250% higher than the third-ranking retail holiday, Valentine’s Day. 1 In 2010 the combined...
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Tue, Jun 28 2011 03:00PM
Vertical insights are no stranger to the adCenter Blog, we’ve been posting industry trends, campaign management tips and keyword lists specific to niche advertisers since 2008. You’ve probably seen recent posts like these from our Vertical...
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Mon, Jun 20 2011 10:10AM
You can spend a lot of time fine-tuning your pay-per-click campaigns, all for the promise of getting potential customers to your website. However, if your site isn’t customer-friendly , visitors will desert it faster than you can blink. To convert...
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Thu, Jun 09 2011 09:00AM
Potential customers can land on your site from a variety of avenues: PPC ads, display ads, a referral from a friend, search engine listing, or a local listing. Regardless of how they got there, your visitors will quickly assess whether they are interested...
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Fri, Apr 22 2011 09:00AM
In a previous post , we shared some of the details pertaining to adCenter’s soon to be released Quality Score (QS). This post will explain how advertisers can use QS to determine what optimizations will increase their competitiveness and success...
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Wed, Mar 30 2011 05:06PM
A New Filing Date This year, the tax filing deadline has been pushed out to April 18 th , 2011 . The IRS has extended the deadline in observance of Emancipation Day, giving tax filers in the U.S. an additional three days to prepare and file their taxes...
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Fri, Mar 25 2011 08:18AM
We had the opportunity to interview Rich Bowen who works in Microsoft’s Advertising as a Programme Manager with global responsibilities based in the UK. Rich has been with Microsoft since the inception of Microsoft adCenter , so he is a good person...
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Thu, Mar 24 2011 01:50PM
At Microsoft we call it Remessaging. Others call it retargeting, some remarketing. Irrespective of the term you use, they all mean the same thing. A second chance! Remessaging is the simplest form of online targeting but also one of the most versatile...
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Fri, Mar 18 2011 06:00PM
Did you know Mother’s Day is the 2 nd largest US consumer spending holiday of the year? It’s true! It falls only behind the winter holidays. Last year, the holiday raked in more than $14.6 billion, according to the National Retail Federation...