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Thu, Feb 25 2010 06:00AM
When I was growing up, cutting coupons from the newspaper was a Sunday morning ritual. My mom cut coupons while drinking her morning coffee. There's a lot of news right now how coupon redemption is up for the first time in 14 years, but it's not...
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Mon, Feb 08 2010 08:00AM
Bing recently announced an improvement to certain health queries, meaning users are seeing updated organic listings for searches on topics like health conditions (try obesity or dry skin ), medicines (try ibuprofen ), and diseases (try diabetes ). For...
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Thu, Jan 28 2010 08:00AM
Since it’s been a while since we’ve had a post with an at-a-glance view of typical optimization strategies for trouble areas, I thought it was time we revisit this topic. As this is meant to be useful to readers across a wide spectrum of experience...
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Wed, Dec 30 2009 08:30AM
This is the 9 th post in the SEM Beginner Series, following last week's post, part 1 of 2 on measuring success . This series of posts is intended for new search engine marketing professionals that are looking for guidance to help identify, monitor...
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Wed, Dec 16 2009 08:00AM
This is the 8 th post in the SEM Beginner Series, the first of a two-part discussion on measuring the success of your paid search campaigns. The SEM Beginner series of posts is intended for new search engine marketing professionals that are looking for...
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Tue, Nov 24 2009 11:30AM
All signs are that this Friday is going to be a big day for online retail. Shoppers are always looking to snag great deals. They'll be searching online, following Tweets and getting recommendations from friends about where to buy. But they'll...
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Wed, Nov 18 2009 08:00AM
This is the 5 th post in the SEM Beginner Series, following last week's post on dynamic text . This series of posts is intended for new search engine marketing professionals that are looking for guidance to help identify, monitor and adjust the key...
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Wed, Oct 28 2009 10:41AM
This is the 2nd post in the SEM Beginner Series, the first introduced click-through rate (CTR). This series of posts is intended for those new to search engine marketing who are looking for some guidance to help identify, monitor and adjust the key performance...
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Mon, Oct 12 2009 12:26PM
Landing page relevancy is the degree to which your ads and keywords are related to the content contained on your landing page . High landing page relevancy is the goal; the more relevant your ads and keywords are to your content, the higher the likelihood...
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Wed, Sep 30 2009 05:38PM
In some parts of the digital marketing world - Web Analytics in particular - A/B tests, multivariate tests, and other more advanced forms of scientific testing are common. Increasingly, media agencies are looking for ways to bring this kind of rigor to...
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Wed, Sep 23 2009 09:03AM
Back again for round two of ad:tech London at Olympia. Today, like yesterday has seen a steady stream of people to the exhibition and the Microsoft Advertising stand. So what do people want to know about Microsoft Advertising? Majority of the queries...
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Thu, Jul 16 2009 08:17AM
I’ve just got back from the Hesperia Hotel in London where myself and Paul Stoddart who heads up our Bing team in London spoke at www.NMALive.co.uk These events are always very good. Delegates pay £85 for a quick sharp infusion of search engine...
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Sun, Jul 12 2009 05:14PM
Funny how the world revolves around keywords and key phrases these days and yet no one understands them! So what's to understand? First off is getting to grips with the intent of the person behind the keyword or phrase. Search engines have been struggling...
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Wed, Jul 08 2009 08:24AM
Paul Stoddart from Microsoft, Paul Mead from VCCP and Alex Hoye from Latitude combine to answer some probing questions: What does Microsoft's launch of Bing mean for your PPC strategy? What new tools will make your search campaigns more efficient...
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Wed, Jun 10 2009 07:46AM
Today we’re pleased to announce the launch of Microsoft Advertising Intelligence out of beta! Formerly called the adCenter Add-in Beta for Excel, Advertising Intelligence is now available in the US, UK, France, and Canada (English data only). This...
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Mon, Jun 08 2009 07:45AM
What is Engagement Mapping? Imagine that you’re sitting in your garden on a hot sunny day reading a magazine. You turn the page and see an advert for a very tempting looking ice-cream. The radio station that you’re listening to blares out...
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Tue, May 12 2009 10:16AM
When we launched .NET in 2000, we were a team of 7 – 10 Microsofties looking to compete against Java. 9 years and thousands of people later, I get to work with my old team again with Silverlight . With dedicated resources, my friends in Developer...
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Sun, May 10 2009 05:00PM
In a perfect world, advertisers would continually be optimizing their pay per click campaigns by tweaking their ad copy, removing underperforming keywords and add new keywords to the mix. However, not many of us live in that perfect world and we tend...
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Thu, Apr 30 2009 08:00AM
According to the National Retail Federation, Mother's Day ranks third in terms of overall holiday spending, ahead of Valentine's Day, Easter, and Father's Day with a total spend of 15.79 billion dollars in 2008! Shoppers start searching on...
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Fri, Apr 24 2009 01:40PM
Search marketing is an important lever when it comes to advertising on your brand. Search enables you to track the return on your advertising investment when you want sales, but it is also a very powerful tool when thinking about brand awareness. Although...