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Tue, Mar 09 2010 09:59AM
Following on today’s post on the Microsoft Advertising Blog, New Whitepaper: Evaluating the Effectiveness of Digital Advertising for Brand Campaigns , today I’m going to address some best practices for incorporating your brand into your search...
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Fri, Mar 05 2010 08:00AM
Keywords can be tricky things. You think you’ve got the most relevant, robust keyword list on the planet, but you run it through the keyword expansion wizard in Microsoft Advertising Intelligence (MAI) just to be sure no stone was left unturned...
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Thu, Mar 04 2010 08:00AM
Now that we're on to our third and final boot camp session, we know that 1) keyword research is the first step to getting your message right and 2) content is king and there are several ways to enhance copywriting for success with search marketing...
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Wed, Mar 03 2010 08:34PM
They claim it's "pretty simple". You can be the judge of that. Personally, I find copywriting almost as painful as my original thoughts of what "boot camp" would entail (see SMX West Search Marketing Boot Camp anyone? Keyword Research...
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Tue, Mar 02 2010 08:26PM
When you hear "Boot Camp", what comes to mind? For me, it's the thought of physical torment <g>. For some, perhaps an exhilarating test of physical endurance. For others, maybe something in between? Today, I participated in the SMX...
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Thu, Feb 18 2010 05:16AM
There is no denying that the competition is fierce in PPC today. From small in-house accounts to ones with millions of keywords, it's the new advances in SEM technology that might just make the difference between success and failure. Are there tools...
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Mon, Feb 15 2010 10:58AM
The automotive industry has seen its ups and downs in recent months. While the Cash for Clunkers promotion was successful for many automotive advertisers, advertisers faced an uphill battle to sell vehicles during the fall as consumer spending declined...
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Tue, Jan 19 2010 09:00AM
It's the New Year and many people are ready for the warm weather to arrive. However, most of the US still has a couple months left of winter. What better way to escape the cold than planning a vacation? This thought occurs for many people and causes...
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Mon, Dec 21 2009 02:37AM
It can drive you mad sometimes. You’ve spent days, maybe weeks agreeing on strategy, keywords and ad text with your client and they have finally said “Go!” You figure that’s the final hurdle; putting all those spreadsheets and...
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Wed, Nov 18 2009 03:44AM
Here. I have found a funny way to create Misspelled Keywords considering Users' behavior and Automatic Fill Up Option in Search Engine Box. Suppose, you are a retailer of Refrigerator. Assuming, that you want to get customers through online promotion...
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Wed, Oct 28 2009 10:41AM
This is the 2nd post in the SEM Beginner Series, the first introduced click-through rate (CTR). This series of posts is intended for those new to search engine marketing who are looking for some guidance to help identify, monitor and adjust the key performance...
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Mon, Oct 26 2009 08:00AM
As we rapidly approach the holiday shopping season, advertisers are ramping up promotions, holiday campaigns and focusing on maximizing return on investment (ROI). An important aspect to success is optimizing your keywords and ads. Users will see your...
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Wed, Oct 07 2009 11:05AM
Like most single-income families who've had to do some belt tightening in recent months, I'd like to think I'm a fairly well-educated consumer when it comes to making decisions about purchases that fall outside the realm of every day necessities...
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Mon, Oct 05 2009 08:00AM
While brainstorming possible topics for the blog, it ocurred to me that we've done several posts on Microsoft Advertising Intelligence , an indispensible tool for keyword expansion and monetization, but haven't paid a whole lot of attention to...
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Fri, Oct 02 2009 08:00AM
September 2009 saw The Office for National Statistics (ONS) publish the latest UK employment figures, and they made for some very sobering reading. Unemployment hit a 14-year high of 2.47 million after a 210,000 rise in the three months to July. The number...
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Wed, Sep 23 2009 09:03AM
Back again for round two of ad:tech London at Olympia. Today, like yesterday has seen a steady stream of people to the exhibition and the Microsoft Advertising stand. So what do people want to know about Microsoft Advertising? Majority of the queries...
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Fri, Sep 18 2009 01:49PM
This morning I checked in on my Facebook news feed and found a status update from a friend asking if it’s too early to start decorating her house for Halloween. Given the number of responders assuring her it’s not, it occurred to me that now...
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Thu, Aug 27 2009 12:54PM
Lately our adCenter bloggers have been sharing a lot of helpful info about Microsoft Advertising Intelligence , a keyword research tool that provides keyword expansion, research, pricing info and more, to help you plan your adCenter campaigns. Here are...
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Tue, Aug 18 2009 08:00AM
Since the depression of the recession descended on our lovely land, searching has inevitably changed. Inquiries for expensive luxury products have often been replaced with queries for good-value bargains. These trends can be seen across all areas of the...
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Tue, Aug 11 2009 07:28AM
Over the past few weeks, I have written overviews on how to research and plan your Back to School campaigns including how to create compelling back to school ad copy . Once your campaigns are live, it is important to continually optimize for best performance...