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Tue, Jan 24 2012 09:00AM
If you’re a small business owner new to the world of online advertising, you may be a bit overwhelmed by all the of the options and features that are available to you. How can all of this help you sell your product or service? I won’t try...
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Wed, Jan 11 2012 10:16AM
In 496 AD, Pope Gelasius established Valentine’s Day, named after one or more Christian martyrs. No romantic elements are known in the original early medieval biographies of either of these martyrs, but Saint Valentine became first associated with...
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Tue, Jan 10 2012 09:00AM
Have you loaded a list of keywords into adCenter only to find that your output sheet has a list of errors for “duplicate” keywords? If you go through your list and see that the keywords are clearly different, adCenter may not have seen it...
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Wed, Dec 28 2011 02:53PM
If you’re a seasoned PPC veteran who’s well aware of the key performance indicators and how to tweak them to achieve the results you want, you probably don’t need to read this post as the information in it is geared towards those new...
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Thu, Dec 22 2011 03:01AM
As the nights get longer and 2011 finally draws to an end, we can't help but sit and reflect over what was great, good and challenging over the 12 months. As the UK Search Account Services team prepares for the festive period we all agreed that it would...
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Wed, Dec 14 2011 09:00AM
We’re excited to announce the publication of our latest help video. Meet Susan Palmer from the adCenter team (you may remember her from Eleanor's recent interview with her about the Customer and Partner Experience Group ), she’ll walk you...
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Tue, Dec 13 2011 09:00AM
Remember the story of the blindfolded men and an elephant? As a quick recap for those that don’t: A group of men were blindfolded and led to an elephant. Each man was allowed to only touch a small part of the animal and then asked to describe what...
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Mon, Dec 12 2011 09:00AM
Here at Microsoft Advertising adCenter, we value our advertisers and want to get your ads live as quickly as possible. There are some products and services, however, that aren’t allowed on our network. We want to ensure that we abide by all laws...
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Thu, Dec 08 2011 10:38AM
I like simple, flexible tools that help make day-to-day work a little bit easier…and free is always good. Microsoft Advertising Intelligence (MAI), an Excel Add-in, is one of them. This tool can help you research keywords so you can optimize your...
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Fri, Dec 02 2011 11:38AM
Amongst the top New Year’s resolutions for 2012 are: • Become more physically fit • Improve one’s financial condition • Improve health • Weight loss This year, resolutions related to overall health and fitness increased...
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Thu, Dec 01 2011 07:16AM
Here at Bing we’re always trying to help you get the best possible ROI from your accounts. In the run up to Christmas and in anticipation of the new year, this is especially important. To that end, we would like to invite our customers to a very...
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Tue, Nov 29 2011 09:02AM
With Black Friday and Cyber Monday now just being over, you should have a good sense about the success of your Holiday campaigns. If you've been successful so far, then just keep doing what you’ve done. If not, there’s still time to adjust...
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Fri, Nov 25 2011 01:45AM
Welcome back to the second instalment in this three part series dedicated to correcting the common misunderstandings and highlighting the key functionality differences between Match Types, Negative Keywords & Engine Matching Methodologies on Microsoft...
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Thu, Nov 17 2011 02:00PM
Following up on our recent announcements about the release of our new adCenter user interface , Desktop release and Import Campaign Beta feature, we’re excited to share yet another important update with you: the negative keyword functionality has...
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Wed, Nov 16 2011 03:26PM
Today, I sat in on the “Taking Over a Paid Search Account Like a Pro” session moderated by Matt Lawson (Marin Software) and panelists Oliver Sowards (Performics), Jeremy Hull (iProspect) and Josh Dreller (Fuor Digital). The high-level guidance...
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Wed, Nov 16 2011 02:15PM
If you’re new to PPC advertising in general, and adCenter specifically, chances are you may be feeling a bit overwhelmed with all the information and advice designed to help you learn the ins and outs of setting up and managing a successful search...
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Tue, Sep 27 2011 03:00PM
Here at Microsoft, we want to ensure that ads serving on Bing and Yahoo! are not only relevant, but high quality as well. For this reason, we have Editorial Guidelines to ensure that users are getting both relevant and high quality experiences. The Editorial...
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Thu, Sep 22 2011 03:00PM
When I lived in Europe, I loved watching the Tour de France – at least until the doping scandals hit. I was always fascinated by how the sprinters lined up to be in the best position of winning when the entire peloton was only a mile away from the...
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Wed, Sep 21 2011 03:00PM
Last week, I presented at SMX East in NYC on the adCenter Quality Score. For those of you who couldn’t make it to the conference this year, here’s a quick summary of my session. Enjoy! In March, adCenter unleashed their Quality Score metrics...
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Tue, Sep 20 2011 10:01AM
Whenever I perform a competitive SEM analysis, it’s amazing to see how many companies are struggling with, or have completely ignored, landing page strategy. Those companies (including some big brands) often drop prospective customers off on their...