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Fri, Mar 05 2010 08:00AM
Keywords can be tricky things. You think you’ve got the most relevant, robust keyword list on the planet, but you run it through the keyword expansion wizard in Microsoft Advertising Intelligence (MAI) just to be sure no stone was left unturned...
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Wed, Nov 18 2009 03:44AM
Here. I have found a funny way to create Misspelled Keywords considering Users' behavior and Automatic Fill Up Option in Search Engine Box. Suppose, you are a retailer of Refrigerator. Assuming, that you want to get customers through online promotion...
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Mon, Oct 26 2009 08:00AM
As we rapidly approach the holiday shopping season, advertisers are ramping up promotions, holiday campaigns and focusing on maximizing return on investment (ROI). An important aspect to success is optimizing your keywords and ads. Users will see your...
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Wed, Oct 14 2009 08:00AM
The adCenter Desktop is a great campaign management application for both new and veteran adCenter users. The adCenter Desktop allows you to sync your adCenter online accounts, make edits offline and then upload your changes once your PC is back online...
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Wed, Oct 07 2009 11:05AM
Like most single-income families who've had to do some belt tightening in recent months, I'd like to think I'm a fairly well-educated consumer when it comes to making decisions about purchases that fall outside the realm of every day necessities...
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Mon, Oct 05 2009 08:00AM
While brainstorming possible topics for the blog, it ocurred to me that we've done several posts on Microsoft Advertising Intelligence , an indispensible tool for keyword expansion and monetization, but haven't paid a whole lot of attention to...
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Fri, Oct 02 2009 08:00AM
September 2009 saw The Office for National Statistics (ONS) publish the latest UK employment figures, and they made for some very sobering reading. Unemployment hit a 14-year high of 2.47 million after a 210,000 rise in the three months to July. The number...
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Fri, Sep 18 2009 01:49PM
This morning I checked in on my Facebook news feed and found a status update from a friend asking if it’s too early to start decorating her house for Halloween. Given the number of responders assuring her it’s not, it occurred to me that now...
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Tue, Sep 01 2009 08:00AM
2009 has been a busy year on the Microsoft Advertising Community blog as well as at Microsoft. Microsoft Advertising has great resources for new and current advertisers who are advertising with adCenter. Today, I am sharing my personal collection of resourceful...
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Thu, Aug 27 2009 12:54PM
Lately our adCenter bloggers have been sharing a lot of helpful info about Microsoft Advertising Intelligence , a keyword research tool that provides keyword expansion, research, pricing info and more, to help you plan your adCenter campaigns. Here are...
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Tue, Aug 18 2009 08:00AM
Since the depression of the recession descended on our lovely land, searching has inevitably changed. Inquiries for expensive luxury products have often been replaced with queries for good-value bargains. These trends can be seen across all areas of the...
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Tue, Aug 11 2009 07:28AM
Over the past few weeks, I have written overviews on how to research and plan your Back to School campaigns including how to create compelling back to school ad copy . Once your campaigns are live, it is important to continually optimize for best performance...
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Tue, Aug 04 2009 09:34AM
Picture That Emotion. Advertising is all about creating an emotional bond between a brand and consumers. And since the infancy of this discipline, both marketers and agencies have been trying to visualise this connection. Focus groups, vox pops, surveys...
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Fri, Jul 31 2009 10:10AM
This is the fourth in the series of blog posts focusing on Microsoft Advertising Intelligence (formerly Microsoft adCenter Add-in Beta for Excel). As we have shown in past blogs , you can use Advertising Intelligence to create popular keyword lists, expand...
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Mon, Jul 27 2009 11:46AM
I'd like to think of myself as a positive person. There is no end to what people moan about: the wrong type of warm weather, the structure of the froth on their cappuccino, visiting parents. Being positive makes a refreshing change. Here is something...
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Tue, Jul 21 2009 10:04AM
It is an exciting time for Content Ads at Microsoft, available in the U.S. New features and tools are now converging with new publisher inventory, enabling advertisers to extend their reach through Microsoft Advertising. It's time to get in the game...
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Thu, Jul 16 2009 02:00PM
We are rapidly approaching the Back to School shopping season. Planning your search campaigns and promotions carefully will result in a successful execution. Keyword research is an important step during this process. Today, I have outlined useful best...
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Thu, Jul 16 2009 08:17AM
I’ve just got back from the Hesperia Hotel in London where myself and Paul Stoddart who heads up our Bing team in London spoke at www.NMALive.co.uk These events are always very good. Delegates pay £85 for a quick sharp infusion of search engine...
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Wed, Jul 15 2009 01:50PM
This is part three in a series of blog posts about Microsoft Advertising Intelligence (formerly Microsoft adCenter Add-in Beta for Excel), after the launch of Microsoft Advertising Intelligence in the UK. The first post covered the Keyword Extraction...
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Sun, Jul 12 2009 05:14PM
Funny how the world revolves around keywords and key phrases these days and yet no one understands them! So what's to understand? First off is getting to grips with the intent of the person behind the keyword or phrase. Search engines have been struggling...