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Thu, Dec 08 2011 10:38AM
I like simple, flexible tools that help make day-to-day work a little bit easier…and free is always good. Microsoft Advertising Intelligence (MAI), an Excel Add-in, is one of them. This tool can help you research keywords so you can optimize your...
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Mon, Nov 14 2011 07:35AM
The weather maybe so balmy that your priorities are towards the beach instead of Christmas but the weather should not be an excuse to let your eyes of the bauble. Have a look at our tips to make the most of your online Christmas 2012 and find out if the...
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Wed, Aug 24 2011 09:58AM
Halloween’s origins date back to the ancient Celtic festival of Samhain (pronounced sah-WEEN). The Celts believed that on the night before their new year, the boundary between the worlds of the living and the dead became blurred. On the night of...
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Tue, Aug 02 2011 02:33PM
Whether your new to online advertising or a grizzled veteran, the more information you have at your disposal, the more successful you’ll be. While you may be aware of your options for learning more about adCenter and pay-per-click advertising both...
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Wed, Jun 22 2011 02:26PM
Last week Kate filled you in on How to Set up a New Microsoft Advertising adCenter Account . Now that’s done I’m guessing you want to find some keywords to go in it, so I’m going to talk you through a few different ways of how to do...
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Mon, Apr 11 2011 11:45AM
In a world of keyword research tools, it's easy to depend on them solely for our keyword research and keyword list expansion.. I, like many of you I am guessing, spend quite a few hours every month working in the common culprits ( Microsoft Advertising...
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Thu, Mar 24 2011 12:48PM
On the last day of SES NYC, Marc Engelsman offered us five B2B search marketing tips using a case study from Edmund Optics . Tip #1: Have a Specific Plan Start with a plan that assumes/asserts integration, not digital silos Assign specific roles to each...
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Wed, Mar 16 2011 07:11AM
And so to 2011: the year of the rabbit, the year when London is desperately trying to prepare for the Olympics, and the year when mobile phones are taking over the world. It seems everywhere you go now people are “tweeting” of “liking”...
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Mon, Mar 14 2011 03:05PM
Hi c.njk66, I personally recommend grouping keywords in ad groups based on their intent . I wouldn't be as concerned about the numbers you're crunching right now - group together the keywords that are the most similar to each other. This way,...
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Fri, Mar 11 2011 05:15PM
I just signed up for an account as an advertiser. I've set everything up except keywords for my ad groups. I have obtained a number of relevant keywords along with their respective CTR% and Max CPC. Here is where I'm having some difficulty. On...
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Wed, Feb 23 2011 10:31AM
Your campaigns are performing ok, now to take them to the next level? Brad Geddes (Founder bgTheory.com) and Thomas Bindl (SES Advisory Board & Founder and CEO Refined Labs GmbH) gave some pointers as how to do this at SES London today. Photo: Brad...
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Wed, Feb 23 2011 06:58AM
This morning I went to a brilliant SES session by Guy Levine (@guylevine from www.returnondigital.com ). Aiming to 'make PPC as sexy as possible', he covered all the basics of paid search, plus a few added extras, and generally left the audience...
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Wed, May 12 2010 10:33AM
This is the 7 th post in the SEM Intermediate Series , a collection of posts intended for search engine marketing professionals looking for guidance in monitoring and adjusting the key performance indicators (KPIs) that determine the success of a PPC...
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Fri, Mar 05 2010 08:00AM
Keywords can be tricky things. You think you’ve got the most relevant, robust keyword list on the planet, but you run it through the keyword expansion wizard in Microsoft Advertising Intelligence (MAI) just to be sure no stone was left unturned...
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Mon, Oct 26 2009 08:00AM
As we rapidly approach the holiday shopping season, advertisers are ramping up promotions, holiday campaigns and focusing on maximizing return on investment (ROI). An important aspect to success is optimizing your keywords and ads. Users will see your...
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Wed, Oct 14 2009 08:00AM
The adCenter Desktop is a great campaign management application for both new and veteran adCenter users. The adCenter Desktop allows you to sync your adCenter online accounts, make edits offline and then upload your changes once your PC is back online...
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Wed, Oct 07 2009 11:05AM
Like most single-income families who've had to do some belt tightening in recent months, I'd like to think I'm a fairly well-educated consumer when it comes to making decisions about purchases that fall outside the realm of every day necessities...
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Mon, Oct 05 2009 08:00AM
While brainstorming possible topics for the blog, it ocurred to me that we've done several posts on Microsoft Advertising Intelligence , an indispensible tool for keyword expansion and monetization, but haven't paid a whole lot of attention to...
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Fri, Oct 02 2009 08:00AM
September 2009 saw The Office for National Statistics (ONS) publish the latest UK employment figures, and they made for some very sobering reading. Unemployment hit a 14-year high of 2.47 million after a 210,000 rise in the three months to July. The number...
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Fri, Sep 18 2009 01:49PM
This morning I checked in on my Facebook news feed and found a status update from a friend asking if it’s too early to start decorating her house for Halloween. Given the number of responders assuring her it’s not, it occurred to me that now...