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Tue, Nov 10 2009 08:00AM
Exciting news for all those adCenter customers who are engaging in our Content Ads offering in the U.S.: Microsoft is now the exclusive provider of Content Ads on NBC Universal sites! Our ads will appear across multiple NBCU sites, including: NBC , Bravo...
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Mon, Nov 09 2009 05:17PM
The What’s New in adCenter page on advertising.microsoft.com includes an overview of the top five features from the Fall 2009 upgrade and includes a tutorial that takes you through the changes. There’s an adCenter Desktop tutorial as well...
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Mon, Nov 09 2009 11:00AM
If you're not already familiar with the adCenter Desktop Beta . it's a time-saving tool that lets you create and manage your adCenter PPC campaigns, get performance alerts and research keywords, all from an easy-to-use Microsoft Office-like interface...
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Mon, Nov 09 2009 08:55AM
The adCenter Fall 2009 Upgrade includes several improvements that have consistently been requested in the feedback we've received. If you have feature requests, suggestions or comments about adCenter that you'd like to pass along to the powers...
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Fri, Nov 06 2009 04:01PM
The adCenter team is in the process of getting ready to roll out the adCenter Fall 2009 Upgrade this weekend. This upgrade will include improvements in reporting, account management and will even add a few new features; we'll have more detailed information...
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Mon, Nov 02 2009 10:28AM
Continuing with our redundancy and recession insights series , the challenging economic situation has inevitably changed the nation's attitudes towards money and resources. With such sage mottos as: " Keep Calm and Carry On " harking back...
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Mon, Oct 19 2009 07:52AM
We’re always working to iterate and improve adCenter, and we’re pleased to let you know that later this fall adCenter will be updated with new features. Watch for new and improved functionalities around reporting, the adCenter Desktop, and...
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Wed, Oct 14 2009 08:00AM
The adCenter Desktop is a great campaign management application for both new and veteran adCenter users. The adCenter Desktop allows you to sync your adCenter online accounts, make edits offline and then upload your changes once your PC is back online...
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Mon, Sep 28 2009 02:07PM
The other day my husband and I visited our local home improvement superstore and were greeted at the door by a rather large and impressive display full of snowmen, Santas and sleigh bells. That's right, it's official. the holiday shopping season...
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Fri, Sep 25 2009 10:20AM
At the IAB MIXX in-game advertising session, Don Reilley picked the brain of Dario Raciti, Director of Ignition Factory at OMD. Dario shared that Nissan had seen a large lift in brand recognition – a direct result of in-game advertising. What was core...
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Wed, Sep 23 2009 09:03AM
Back again for round two of ad:tech London at Olympia. Today, like yesterday has seen a steady stream of people to the exhibition and the Microsoft Advertising stand. So what do people want to know about Microsoft Advertising? Majority of the queries...
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Mon, Sep 14 2009 01:29PM
Take a look at the latest from Bing - Visual Search . From the Bing Search blog : How many times have you seen a movie trailer and forgotten the name of it the next day? You go online to search for it but you can’t seem to find the movie with “what’s...
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Fri, Sep 11 2009 01:42AM
We all know that adCenter Desktop is a great tool for saving time and allowing you to make bulk changes to your PPC campaigns. Here are three easy to remember tips that will help you use the adCenter Dekstop tool quickly and efficiently, maximising the...
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Thu, Aug 27 2009 12:54PM
Lately our adCenter bloggers have been sharing a lot of helpful info about Microsoft Advertising Intelligence , a keyword research tool that provides keyword expansion, research, pricing info and more, to help you plan your adCenter campaigns. Here are...
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Mon, Aug 24 2009 11:48AM
Feedback from our advertisers helps the adCenter team evaluate and prioritize new features. What do you have to say? It's been a few months since our Spring release - how are the new features working for you? We have a couple ways for you to share...
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Tue, Aug 11 2009 07:28AM
Over the past few weeks, I have written overviews on how to research and plan your Back to School campaigns including how to create compelling back to school ad copy . Once your campaigns are live, it is important to continually optimize for best performance...
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Fri, Jul 31 2009 10:10AM
This is the fourth in the series of blog posts focusing on Microsoft Advertising Intelligence (formerly Microsoft adCenter Add-in Beta for Excel). As we have shown in past blogs , you can use Advertising Intelligence to create popular keyword lists, expand...
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Tue, Jul 28 2009 09:55AM
Clix Marketing's David Szetela has interviewed our own Mel Carson on WebmasterRadio's PPC Rockstars . Some of the topics David and Mel discuss include: -- The evolution of the Microsoft Advertising Community Team - reliving the old days... --...
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Tue, Jul 21 2009 10:04AM
It is an exciting time for Content Ads at Microsoft, available in the U.S. New features and tools are now converging with new publisher inventory, enabling advertisers to extend their reach through Microsoft Advertising. It's time to get in the game...
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Thu, Jul 16 2009 02:00PM
We are rapidly approaching the Back to School shopping season. Planning your search campaigns and promotions carefully will result in a successful execution. Keyword research is an important step during this process. Today, I have outlined useful best...