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Mon, Dec 05 2011 06:15AM
On Sunday, December 4, 2011 Microsoft announced the launch of an all-new Xbox 360 experience , which will go live on Tuesday, December 6, 2011. By now there has already been a lot of buzz about the launch including the first group of new, custom entertainment...
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Thu, Oct 27 2011 02:19PM
Ben Lukawski, Managing Partner at Mindshare , took a break from hustle and bustle of Cannes to talk to our own Kaila Lightner about a very important industry topic: scale. “The interesting thing about technology and Microsoft specifically is that it gives...
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Wed, Aug 31 2011 01:49PM
Developing a compelling story for customers to dive into is an increasingly important element for successful campaigns. In this clip, Jenny Leahy talks with Jo Lyall of Mindshare on what these sticky stories look like and how they align with the customer...
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Wed, Jun 22 2011 12:20AM
One of the key challenges facing marketers and agencies today is measuring how mobile advertising impacts consumer behavior across industry verticals as diverse as Apparel, Automotive, CPG, Financial Services, Retail and Travel. Download the 2011 Microsoft...
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Tue, Jun 21 2011 09:40AM
At Microsoft Advertising, we’re here to ignite creativity , ground it in context , and deliver it seamlessly through connected experiences . We take every bit and byte of it and send it on a direct digital journey, with extensive reach, precision...
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Tue, Jun 21 2011 08:14AM
Stephen Kim, GM for Global Creative Solutions, and I spent some time on the pier at the Microsoft Advertising Beach Club talking about his team and their efforts here at Cannes. Not only are they driving revolutionary technology and creativity advancements...
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Tue, Jun 21 2011 07:00AM
Today during our Business Conference at the Cannes Lions International Festival of Creativity, I shared our vision for the next generation of display and search advertising -- a vision that pivots around the extent to which we can harness consumer intent...
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Tue, Jun 21 2011 03:30AM
Today at the Cannes International Advertising Festival , I will be lucky to take part in a seminal moment in the advertising and television industry: the introduction of NUads, which transforms traditional, linear TV advertising into an interactive experience...
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Tue, Feb 08 2011 12:44PM
Are you under 30, work client-side, live in the US, and fancy supping espresso, exchanging ideas with, and learning from top creatives and digital marketers on the Cote d’Azur? If you fit le bill, we’re looking for entrants for our 2011 Young...
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Tue, Jun 22 2010 08:12AM
We caught up with a host of Microsoft Advertising executives yesterday, to get their perspective on the week ahead here at the International Advertising Festival – Cannes Lions It’s always great to understand what’s driving our business from the...
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Mon, Jun 21 2010 10:27PM
Kicking off our coverage with Colm Bracken, who’ll be blogging with me down here in Cannes. “Cannes is like a Mecca!”, one delegate said when we had a chat, and it’s so great to be able to mix with people from all over the world, sharing ideas and hearing...
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Fri, Jul 10 2009 11:59AM
Further to Jenny’s post on the Cannes Lions Gaming Workshop a couple of weeks ago, this video proves that in-game advertising isn’t just effective for FMCGs and future US Presidents!
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Fri, Jul 10 2009 03:13AM
This was my first visit to the Cannes Lions Advertising Festival , and it certainly exceeded my expectations. Helps of course to get to spend a day with Steve Ballmer as he met with the heads of Global agencies, held his seminar and took Q&A from...
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Fri, Jun 26 2009 07:16PM
We’ll have a full wrap up for you next week! Hope you enjoyed the coverage….. Cheers Mel
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Fri, Jun 26 2009 05:13AM
When Sir Martin Sorrell, CEO of WPP Worldwide tells you to “settle down” it’s recommended you cater to his wishes. Hot on the heels of a passionate speech from Bog Geldof, Sir Martin had no problem getting several hundred people to focus...
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Thu, Jun 25 2009 01:07PM
Last night we covered Steve being recognised as Media Person of the Year at the International Advertising Festival here in Cannes. Here’s his acceptance speech. Promised footage of his seminar is on its way…….
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Thu, Jun 25 2009 06:29AM
Microsoft Advertising has had a large presence at the Cannes Festival this year with all delegates sporting the Microsoft Advertising brand and slogan on their lanyards - you dream it we deliver it - our brand is also showcased on the Palais - but really...
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Thu, Jun 25 2009 03:18AM
David Plouffe is a bloggers dream! When you’re sat in a darkened theatre, Tweeting , Twitpicking and trying to jot down what’s going on and capture essence, you pray for memorable and easy to type quotes from speakers to expand on later. So...
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Wed, Jun 24 2009 08:01PM
Microsoft CEO Steve Ballmer has just received the Media Person of the Year accolade at this years Cannes Lions during a spectacular awards gala at the Palais Des Festivals. We’ll have more from Steve’s participation at the event tomorrow as we bring you...
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Wed, Jun 24 2009 10:21AM
Just a snapshot of Bill Buxton’s awesome speech on the future of advertising at the Microsoft Advertising Business Forum in Cannes yesterday. For more videos, blog posts and tweets, check out our Cannes Community Site !