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Fri, Jul 10 2009 11:59AM
Further to Jenny’s post on the Cannes Lions Gaming Workshop a couple of weeks ago, this video proves that in-game advertising isn’t just effective for FMCGs and future US Presidents!
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Fri, Jul 10 2009 03:13AM
This was my first visit to the Cannes Lions Advertising Festival , and it certainly exceeded my expectations. Helps of course to get to spend a day with Steve Ballmer as he met with the heads of Global agencies, held his seminar and took Q&A from...
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Fri, Jun 26 2009 07:16PM
We’ll have a full wrap up for you next week! Hope you enjoyed the coverage….. Cheers Mel
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Fri, Jun 26 2009 05:13AM
When Sir Martin Sorrell, CEO of WPP Worldwide tells you to “settle down” it’s recommended you cater to his wishes. Hot on the heels of a passionate speech from Bog Geldof, Sir Martin had no problem getting several hundred people to focus...
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Thu, Jun 25 2009 01:07PM
Last night we covered Steve being recognised as Media Person of the Year at the International Advertising Festival here in Cannes. Here’s his acceptance speech. Promised footage of his seminar is on its way…….
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Thu, Jun 25 2009 06:29AM
Microsoft Advertising has had a large presence at the Cannes Festival this year with all delegates sporting the Microsoft Advertising brand and slogan on their lanyards - you dream it we deliver it - our brand is also showcased on the Palais - but really...
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Thu, Jun 25 2009 03:18AM
David Plouffe is a bloggers dream! When you’re sat in a darkened theatre, Tweeting , Twitpicking and trying to jot down what’s going on and capture essence, you pray for memorable and easy to type quotes from speakers to expand on later. So...
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Wed, Jun 24 2009 08:01PM
Microsoft CEO Steve Ballmer has just received the Media Person of the Year accolade at this years Cannes Lions during a spectacular awards gala at the Palais Des Festivals. We’ll have more from Steve’s participation at the event tomorrow as we bring you...
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Wed, Jun 24 2009 10:21AM
Just a snapshot of Bill Buxton’s awesome speech on the future of advertising at the Microsoft Advertising Business Forum in Cannes yesterday. For more videos, blog posts and tweets, check out our Cannes Community Site !
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Wed, Jun 24 2009 06:39AM
So I am not going to divulge my gamer tag or gamer score - but if we looked at my household's number you'd quickly see I'm what my group of friends call an Xbox widow. What my fellow widows don't know is that lately I've started playing...
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Wed, Jun 24 2009 05:14AM
Billed as “The Jet (Lag) Set: Maintaining Digital Creative Equilibrium Around The World”, Matt Creamer, Senior Editor at Advertising Age ,has just led a veritable panel of creativati in the Debussy Theatre here in Cannes. If there’s...
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Tue, Jun 23 2009 04:18PM
Bonjour from Cannes! Today we hosted a business forum for the Microsoft delegates. This was our opportunity to pull together our delegates, share our vision, and show off our latest integrated advertising technology. We'll be posting our business...
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Tue, Jun 23 2009 06:17AM
Thoughts at the start of our participation at the festival from Microsoft execs on their expectations from the event. Check out more videos on our Video Channel and our interview with Twitter founder Biz Stone !
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Tue, Jun 23 2009 02:40AM
Jimmy Maymann, Goviral's Chariman took the stage at the Cannes advertising festival and led a convincing argument that if you aren't incorporating video into your marketing campaigns - then start today. It isn't news to anyone reading this...
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Mon, Jun 22 2009 04:49AM
One of the cool things about being at Cannes Lions 2009 is we get blog about announcements that have been waiting in the wings till this week. Under a five year agreement with Verizon Wireless, Microsoft Mobile Advertising manages mobile search and mobile...
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Sun, Jun 21 2009 10:29PM
Through the power of social media – and in particular Twitter – I was lucky enough to run into the folks at Hill & Knowlton who liked the look of our Cannes Community Site . When we found out they were hosting Biz Stone at Cannes Lions...
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Sun, Jun 21 2009 10:16PM
Richard Dunmall, the General Manager of Microsoft Advertising in Asia, asked me to post this on his behalf during a short layover while on his way to the Cote D’Azure. The Asia team have their own Facebook Page so to check that out for Richard’s...
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Sun, Jun 21 2009 03:05PM
We haven’t really even got under way and we’ve already managed to snap a tonne of pictures to help get you into the festival spirit! The heavens opened tonight but not before an amazing rainbow spanned the sky . An omen perhaps for some lucky...
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Mon, Jun 15 2009 02:57AM
As Mark Young wrote last week , anticipation is growing for the festival in Cannes and we hope you’re keeping an eye on our Cannes Community Site for all the latest build up. On Tuesday 23 rd June between 9am and 1pm, Microsoft Advertising will...
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Mon, Jun 08 2009 08:40AM
There is no question it's been a rough go for the industry lately and we've had to show moderation at Cannes this year, but I still feel strongly that the IAF and our sponsorship bring together the top talent in the industry for an important get...