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Wed, Feb 24 2010 01:20PM
We occasionally get questions around the new bid behavior introduced in API Version 6. Common questions include: “How do I remove a match type?” “We updated a keyword bid to zero; we thought we would see a default bid value in the web...
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Tue, Feb 16 2010 04:51PM
Another tips that comes from our support team: The current adCenter API includes a limit on the number of campaigns that can be paused or unpaused at any one time. If this limit is exceeded, it will return the error: 1119 The list of campaign Ids exceeds...
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Fri, Jan 22 2010 08:09AM
Hello - I have a rather large campaign in AdCenter and I would like to add one ad at the campaign level as opposed to going into each individual ad group and adding it. Does anyone know if this can be done? If so, how? Thanks!
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Fri, Dec 04 2009 01:35PM
Eric Totherow, the platform evangelist in our program management group, talked to developers at PDC about the adCenter API, Bing APIs, and the opportunities for developers in the advertising and publishing business. The presentation is best viewed in...
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Tue, Oct 13 2009 11:17AM
As part of our last release of adCenter, we introduced an ability to target at the campaign level. Our new campaign-level targeting feature allows you to set geographical location, age and gender, day of week, and time of day targeting options and incremental...
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Mon, Sep 14 2009 11:13AM
If you ever log in to find your campaigns in a state of suspended animation, don't panic. Here you'll find three common reasons why you might see Budget Paused as your campaign status: Daily Budget Limit When you set your monthly budget, you can...
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Mon, Jul 13 2009 07:48AM
Since the publication of my research piece, the “ Long Road to Conversion: The Digital Purchase Funnel ” earlier this year, clients have been asking the institute if we could get them a purchase funnel for their industry. In many cases it...
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Fri, Jun 19 2009 03:53PM
Our next webcast on API v6 is scheduled Thursday, Aug. 20, 1 p.m. Pacific time. Please watch our blog and forums for updates on future webcast. As the team rolls out the spring update for adCenter and the new version of the API, our adCenter API...
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Wed, May 27 2009 10:17AM
Updated 6/23/2009 - this issue is now resolved. ********************************************************** You may notice issues while using the import feature of adCenter Desktop for adding new keywords to your campaign. When importing new keywords without...
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Wed, May 20 2009 03:14PM
Over the past year, Microsoft Advertising has continued to expand its content network outside of Microsoft Properties to help extend reach for advertisers. This includes recent partnerships with the Wall Street Journal , Rodale network and iVillage ....
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Tue, May 19 2009 01:00PM
Maybe one of the advantages to being a year or so into the trade side of marketing for advertising, is that I feel a little like Tom Hanks in the movie “Big”, feeling like I raise my hand a lot and say “I don’t get it?” to...
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Mon, May 18 2009 04:25PM
NOTE: Per Jeff's comment below, these issues are not reported as fixed. Please let us know if you experience issues or have questions. -Chris We are currently investigating reports that some users are receiving time out errors when connecting to the...
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Mon, May 18 2009 12:14AM
The adCenter Spring Upgrade is complete, and this is the first in a couple of posts about the new features you'll see. This one covers campaign management updates in adCenter online. Be sure to check out the other Spring Upgrade feature reviews: Account...
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Mon, May 18 2009 12:10AM
As part of the adCenter Spring Upgrade, we're pleased to announce that Microsoft Content Ads is officially launched out of beta! The Content Ads program offers an effective way to deliver relevant ads to your audience on the Microsoft content network...
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Fri, May 15 2009 12:05PM
The adCenter team is rolling out the last of the features for the adCenter Spring Upgrade as I type. As soon as this evening (Pacific time) you may start to see new features when you sign in to adCenter. You can expect to see exciting changes to targeting...
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Tue, May 12 2009 10:16AM
When we launched .NET in 2000, we were a team of 7 – 10 Microsofties looking to compete against Java. 9 years and thousands of people later, I get to work with my old team again with Silverlight . With dedicated resources, my friends in Developer...
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Sun, May 10 2009 05:00PM
In a perfect world, advertisers would continually be optimizing their pay per click campaigns by tweaking their ad copy, removing underperforming keywords and add new keywords to the mix. However, not many of us live in that perfect world and we tend...
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Fri, May 08 2009 05:52AM
Everyone’s feeling the pinch at the moment, and advertising budgets are no exception, with more focus on ROI and value for money than there’s been for a long time. Obviously search engine marketing is one of the key channels for the canny advertiser ...
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Wed, May 06 2009 11:26AM
Alistair Darling, UK Chancellor of the Exchequer , delivered his budget speech last month . This should result in a much needed boost for the British car industry and profound evolutions on what people are going to be searching for online. A prominent...
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Wed, May 06 2009 08:39AM
We’re pleased to say a couple of us Microsoft Advertising people have been asked to speak at Search Marketing Expo in London on 18-19th May 2009 Gabe Ingalls will be talking on the Understanding Searchers Needs & Intent panel and I’m honoured...