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Mon, Jan 16 2012 09:45PM
We’ve been reimagining search campaign management, and the new Atlas Search is finally here and available for all Atlas clients! EFFICIENCY We set out to build a tool that was: Easy to learn, Easy to use, and Saved valuable time and resources The Atlas...
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Thu, Dec 22 2011 03:01AM
As the nights get longer and 2011 finally draws to an end, we can't help but sit and reflect over what was great, good and challenging over the 12 months. As the UK Search Account Services team prepares for the festive period we all agreed that it would...
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Tue, Dec 20 2011 09:48AM
It’s with great excitement that Atlas officially launched Audience Messaging at the beginning of December. Audience Messaging is a brand new solution in the Media Console that enables real-time decision-making to deliver the most relevant messages to...
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Mon, Dec 05 2011 06:15AM
On Sunday, December 4, 2011 Microsoft announced the launch of an all-new Xbox 360 experience , which will go live on Tuesday, December 6, 2011. By now there has already been a lot of buzz about the launch including the first group of new, custom entertainment...
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Fri, Dec 02 2011 08:50AM
It’s cold outside, the winter coats have been dug out from the backs of our wardrobes and its dark well before we’ve left work to go home. For most of us the idea of a holiday during the winter months just isn’t a possibility. Christmas...
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Thu, Dec 01 2011 07:16AM
Here at Bing we’re always trying to help you get the best possible ROI from your accounts. In the run up to Christmas and in anticipation of the new year, this is especially important. To that end, we would like to invite our customers to a very...
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Fri, Aug 19 2011 11:58AM
We just announced the launch of a new Excel Add-in for Atlas Media Console, which allows our clients to perform many of the tasks they typically accomplish through our web-based UI right in Excel. For those clients already using it, we’ve made a...
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Fri, Jul 22 2011 04:23AM
Welcome to the ninth post of The World of Paid Search: A Step by Step Series . So far, we’ve furnished our imaginary business, Shah’s Cars, with an account , relevant keywords and engaging ads . Next, we need to decide on the bids and match...
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Mon, Jul 18 2011 11:10AM
You told us adCenter’s budgeting options were too complicated and difficult to manage. The manner in which your search marketing dollars were going to be dispersed was not always clear nor consistent. We’re continuing to make changes to our...
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Sun, Jul 17 2011 03:31PM
Most media plans tend to start and end in Microsoft Excel. With that in mind, we’re very excited to bring you version 1 of our new Excel add-in, bringing functionality from the Media Console right to the program you’re so familiar with using...
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Fri, Jun 17 2011 03:38AM
Phew! We finally did it. After three and a half months the MSN UK Specials team achieved the ambitious page view target for the Ford C-MAX microsite. It was a satisfying, if slightly anticlimactic, end to arguably one of the most ambitious campaign the...
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Tue, Jun 07 2011 03:33AM
You’re just about to start your first search campaign for Shah’s Cars , advertising your new car insurance product, but you have no idea what the average CPC is, what the seasonality looks like, what your typical audience is and you want to...
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Tue, May 31 2011 10:25AM
As a Research Manager in the UK advertising industry, figuring out ways to measure and evaluate campaigns is crucial to demonstrating their effectiveness and, therefore, value. Depending on objectives, a campaign’s effectiveness could be determined...
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Thu, May 26 2011 06:23AM
SMX seems a little while ago now especially as I went cycling in Barcelona straight after the event (recommendable!) Nevertheless I do want to share the highlights of what Philippe Huysmans -EMEA Director, APS Mobile, Local & Commerce- was telling...
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Fri, May 06 2011 02:16PM
Here at adCenter HQ, we know that the world of Paid Search can be a daunting and intimidating place. Filled with confusing acronyms (CTR, PPC, ROI), complicated technology and mind-boggling concepts, it can be enough to make you slam your laptop shut...
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Wed, May 04 2011 09:25AM
How has the recession and growth of digital shaped our modern shopper’s purchasing path? What do the new dynamics means for marketers? Join Natasha Hritzuk, Director, Global Research and Insights at Microsoft Advertising, as she details findings...
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Mon, Apr 25 2011 09:42AM
This is part 2 of our guest post from from Geoffrey Katz from Razorfish, New York. Geoffrey has over ten years of digital marketing experience with expertise in ad serving technologies. He has worked at Razorfish’s flagship New York office since...
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Mon, Apr 04 2011 12:25PM
Following the conversations we have with our partners and clients, we know that the wealth of online social media and communication channels can be tricky terrain for advertisers to navigate, particularly when trying to measure the types of brand conversations...
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Thu, Mar 17 2011 09:25AM
Last time we touched on the why and the how of account Bingification. In part 2 I shall go into more detail on how exactly to do that, what to look out for and what to avoid. My step by step instructions should guide you through the process in style and...
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Tue, Mar 08 2011 06:44PM
ok my question is simple me and my sister brenda started a casino www.888-inetbetonlinecasino.com about a yr ago we have been doing alot of different types classifieds,newspapers,but we havent been able to get on the first pages of any of the top search...