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Wed, Mar 17 2010 09:01AM
The education industry has seen rapid traffic growth in the past year due to Bing query share growth and many students and professionals looking to expand their knowledge. Last year, adCenter historical data shows that clicks peaked during the month of...
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Tue, Mar 16 2010 04:35AM
It's that time of year again when it seems that almost everyone is talking about Individual Savings Accounts (ISAs) and the various ways to get the most out of them. Indeed, April 6 th 2010 heralds the start of the new tax year here in the UK, and...
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Fri, Mar 12 2010 10:26AM
Credit Card debt had a large impact on the breakdown of the economy and causing many Americans into bankruptcy. Because of this, major reform hit credit card in February passed down from the government. Most consumers see this as change for the better...
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Tue, Mar 09 2010 09:59AM
Following on today’s post on the Microsoft Advertising Blog, New Whitepaper: Evaluating the Effectiveness of Digital Advertising for Brand Campaigns , today I’m going to address some best practices for incorporating your brand into your search...
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Fri, Mar 05 2010 08:00AM
Keywords can be tricky things. You think you’ve got the most relevant, robust keyword list on the planet, but you run it through the keyword expansion wizard in Microsoft Advertising Intelligence (MAI) just to be sure no stone was left unturned...
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Fri, Feb 26 2010 10:35AM
With March rapidly approaching, that means one thing for sports fans and retailers: March Madness is almost here! This event offers ticket sellers, retailers and fantasy sports sites, the chance to create search campaigns aimed at target demographics...
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Thu, Feb 25 2010 10:18AM
Have you ever wondered if there is an easy way to navigate directly to the customers or accounts you manage most frequently? The new bookmarking feature in adCenter can help you to just that. Customer Bookmarking This feature allows adCenter users to...
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Mon, Feb 15 2010 10:58AM
The automotive industry has seen its ups and downs in recent months. While the Cash for Clunkers promotion was successful for many automotive advertisers, advertisers faced an uphill battle to sell vehicles during the fall as consumer spending declined...
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Fri, Feb 12 2010 08:00AM
When it comes to managing your credit card in adCenter, there are four basic processes you need to know- how to add, how to associate, how to remove, and how to bill your card now. Below is your step by step guide to keep your credit card information...
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Wed, Feb 10 2010 08:00AM
This is the 3 rd post in the SEM Intermediate Series , a collection of posts intended for search engine marketing professionals looking for guidance in monitoring and adjusting the key performance indicators (KPIs) that determine the success of a PPC...
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Tue, Feb 09 2010 08:00AM
According to Cliff Arnalls, a part-time tutor at Cardiff University, the 24 th of January was the most depressing day of the year . He even came up with a formula forecasting this day of misery which included elements like 'foul weather', 'debt'...
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Mon, Feb 08 2010 08:00AM
Bing recently announced an improvement to certain health queries, meaning users are seeing updated organic listings for searches on topics like health conditions (try obesity or dry skin ), medicines (try ibuprofen ), and diseases (try diabetes ). For...
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Thu, Feb 04 2010 08:52AM
Questions about how to get in touch with adCenter support are among those most frequently asked by our advertisers. You can access support through scrolling to the bottom of the page on both the adCenter site… … and here on the Microsoft...
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Thu, Jan 28 2010 08:00AM
Since it’s been a while since we’ve had a post with an at-a-glance view of typical optimization strategies for trouble areas, I thought it was time we revisit this topic. As this is meant to be useful to readers across a wide spectrum of experience...
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Wed, Jan 27 2010 08:00AM
This is the 1 st post in the SEM Intermediate Series, a collection of posts intended for search engine marketing professionals looking for guidance in monitoring and adjusting the key performance indicators (KPIs) that determine the success of a PPC campaign...
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Wed, Jan 13 2010 08:00AM
Just as business owners take inventory to inform operating expense decisions, so too should savvy search engine marketers take the time to structure campaigns so that reporting data informs optimization strategies. It’s fairly common for novice...
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Mon, Jan 11 2010 09:59AM
I recently ran across a forum post from an advertiser who was interested in having a dedicated account manager assigned to him, which reminded me that it’s been quite some time since there’s been a blog post about the Microsoft adCenter QuickLaunch...
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Tue, Jan 05 2010 09:45PM
Microsoft's Doug McMillan is interviewed by the Advertising Club , discussing search engine marketing best practices and his predictions for the future of search marketing in 2010. What do you think about his comments on typical mistakes and what...
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Mon, Dec 21 2009 02:37AM
It can drive you mad sometimes. You’ve spent days, maybe weeks agreeing on strategy, keywords and ad text with your client and they have finally said “Go!” You figure that’s the final hurdle; putting all those spreadsheets and...
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Wed, Nov 18 2009 08:00AM
This is the 5 th post in the SEM Beginner Series, following last week's post on dynamic text . This series of posts is intended for new search engine marketing professionals that are looking for guidance to help identify, monitor and adjust the key...