-
Wed, Feb 01 2012 10:00AM
Last year was a pretty busy one across the board for all the teams that touch adCenter. Not only were our development teams hard at work rolling out new features and functionality in both the UI and tools, the Customer and Partner Experience team also...
-
Tue, Jan 24 2012 09:00AM
If you’re a small business owner new to the world of online advertising, you may be a bit overwhelmed by all the of the options and features that are available to you. How can all of this help you sell your product or service? I won’t try...
-
Mon, Jan 23 2012 11:06AM
Atlas Media Add-in was introduced a few months back and so far the response that I've received is that it's been a great tool and time-saver in many ways. While the Media Add-in can perform more functions than what currently exists in the Atlas Import...
-
Mon, Jan 16 2012 09:45PM
We’ve been reimagining search campaign management, and the new Atlas Search is finally here and available for all Atlas clients! EFFICIENCY We set out to build a tool that was: Easy to learn, Easy to use, and Saved valuable time and resources The Atlas...
-
Thu, Jan 12 2012 09:00AM
In my last post , I discussed how to use the historic quality score data to ensure you were seeing the broader context of your daily quality score. I want to continue along those lines; making sure you are seeing all of the data that adCenter has to offer...
-
Wed, Jan 11 2012 10:16AM
In 496 AD, Pope Gelasius established Valentine’s Day, named after one or more Christian martyrs. No romantic elements are known in the original early medieval biographies of either of these martyrs, but Saint Valentine became first associated with...
-
Tue, Jan 10 2012 09:00AM
Have you loaded a list of keywords into adCenter only to find that your output sheet has a list of errors for “duplicate” keywords? If you go through your list and see that the keywords are clearly different, adCenter may not have seen it...
-
Wed, Jan 04 2012 09:00AM
It’s that time of year again. Your holiday vacation is over, but you’re already looking forward to the next one… if you live in the colder climates, no doubt you’re daydreaming of someplace warm and sunny. Although it might be...
-
Thu, Dec 29 2011 03:02PM
This time next week, we’ll officially be in 2012. I know that freaks some people out because of the whole thing with Mayan calendar ending with 2012, but a little research will show you that that particular factoid signifying the end of the world...
-
Wed, Dec 28 2011 02:53PM
If you’re a seasoned PPC veteran who’s well aware of the key performance indicators and how to tweak them to achieve the results you want, you probably don’t need to read this post as the information in it is geared towards those new...
-
Tue, Dec 27 2011 01:02PM
If you’re anything like me, you’re spending part of this week thinking about your resolutions for 2012. The usual suspects are on my list of personal goals - lose weight, exercise more, spend more time with my family - but given how stressors...
-
Wed, Dec 14 2011 09:00AM
We’re excited to announce the publication of our latest help video. Meet Susan Palmer from the adCenter team (you may remember her from Eleanor's recent interview with her about the Customer and Partner Experience Group ), she’ll walk you...
-
Tue, Dec 13 2011 09:00AM
Remember the story of the blindfolded men and an elephant? As a quick recap for those that don’t: A group of men were blindfolded and led to an elephant. Each man was allowed to only touch a small part of the animal and then asked to describe what...
-
Fri, Dec 02 2011 11:38AM
Amongst the top New Year’s resolutions for 2012 are: • Become more physically fit • Improve one’s financial condition • Improve health • Weight loss This year, resolutions related to overall health and fitness increased...
-
Tue, Nov 29 2011 09:02AM
With Black Friday and Cyber Monday now just being over, you should have a good sense about the success of your Holiday campaigns. If you've been successful so far, then just keep doing what you’ve done. If not, there’s still time to adjust...
-
Mon, Nov 28 2011 09:25AM
Given the regular references we make to how important your feedback is to us, we thought it might be interesting for you to hear a bit more about how our products and features get developed. For today’s blog post, we’re talking to Susan Palmer...
-
Wed, Nov 16 2011 03:26PM
Today, I sat in on the “Taking Over a Paid Search Account Like a Pro” session moderated by Matt Lawson (Marin Software) and panelists Oliver Sowards (Performics), Jeremy Hull (iProspect) and Josh Dreller (Fuor Digital). The high-level guidance...
-
Wed, Nov 16 2011 03:00PM
Have you heard of the Microsoft Advertising Accredited Professionals Program? If not, this program offers free training videos to help you gain valuable Microsoft adCenter knowledge and, if you're interested, to prepare for the Accredited Professional...
-
Wed, Nov 16 2011 02:15PM
If you’re new to PPC advertising in general, and adCenter specifically, chances are you may be feeling a bit overwhelmed with all the information and advice designed to help you learn the ins and outs of setting up and managing a successful search...
-
Fri, Nov 11 2011 12:25PM
Now that PubCon has wrapped, we’re setting our sights on next week’s coverage of SES Chicago . If you’re new to the PPC/SEM world, SES, or Search Engine Strategies, is one of the premier industry conferences that you should absolutely...