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Wed, Jan 11 2012 09:21AM
It’s customary at the start of every New Year for many people to take stock of their life and the year that is slowly fading in your memory. We come up with a list of New Year’s resolutions , sometimes agonising over them and then spending...
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Wed, Jan 04 2012 04:50AM
Chances are that by now you’ve read one or more ‘end of year lists’. Our MSN team polled their readers and Bing looked at its search statistics to offer you an insight at what our audience has been looking for in 2011. Is there anything...
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Thu, Dec 22 2011 03:01AM
As the nights get longer and 2011 finally draws to an end, we can't help but sit and reflect over what was great, good and challenging over the 12 months. As the UK Search Account Services team prepares for the festive period we all agreed that it would...
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Fri, Oct 21 2011 06:22AM
Working solely in retail, Summit have become a trusted partner, offering perspectives and insights that lead directly to increased sales and improved return on investment. To allow our clients to influence the entire sales journey, Summit offer a complete...
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Mon, Sep 19 2011 11:52AM
As described by Dennis Buchheim recently, several of our Microsoft Advertising team members will be attending the Ad Trading Summit (ATS) tomorrow in London. As Dennis noted, “The growth of Ad Exchanges and RTB has redefined display advertising...
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Wed, Sep 07 2011 01:00AM
Amidst the attacks on communities, businesses, properties and houses, one of the key characteristics of the recent rioting in the UK was looting – Theft, on a grand scale. Another key characteristic was the socio-economic profile of those taking...
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Mon, Aug 15 2011 09:10AM
Our pay per click (PPC) for SMB series has come to an end. Sob. We tried to make running a successful PPC campaign easy to understand for all in 12 magnificent blogs. We hope you think they’re worth it. For any people out there hoping to set up...
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Thu, Aug 04 2011 04:10AM
So Shah’s Cars has campaigns, ad groups and keywords. Its ad copy reads like more digestible Shakespeare and it is live on the web. Job done, right? Wrong, Shah’s Cars’ PPC journey has only just begun. Using Microsoft’s Advertising...
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Thu, Jun 16 2011 01:26AM
Sometimes I believe shoppers and shops live in a parallel universe. The other day I had to find something decidedly summery to wear so I set out to shop after work. We’re talking early June, the evening air felt balmy, the streets were buzzing with...
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Tue, Jun 07 2011 03:33AM
You’re just about to start your first search campaign for Shah’s Cars , advertising your new car insurance product, but you have no idea what the average CPC is, what the seasonality looks like, what your typical audience is and you want to...
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Wed, May 04 2011 09:25AM
How has the recession and growth of digital shaped our modern shopper’s purchasing path? What do the new dynamics means for marketers? Join Natasha Hritzuk, Director, Global Research and Insights at Microsoft Advertising, as she details findings...
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Thu, Apr 21 2011 03:56AM
Spring is here, the sun is out (for a while at least) and summer is fast approaching. The Royal Wedding is just around the corner and thousands are counting down the days to the extra bank holiday. Whilst the majority of the UK enjoys staying in the country...
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Wed, Apr 20 2011 01:06PM
The media network has taken a battering of late, but what’s new. Since their inception networks have had the finger pointed at them for their cowboy tactics, high margins, cookie bombing, dogey inventory… you’ve read the stories. Now...
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Mon, Apr 04 2011 12:25PM
Following the conversations we have with our partners and clients, we know that the wealth of online social media and communication channels can be tricky terrain for advertisers to navigate, particularly when trying to measure the types of brand conversations...
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Wed, Mar 16 2011 07:11AM
And so to 2011: the year of the rabbit, the year when London is desperately trying to prepare for the Olympics, and the year when mobile phones are taking over the world. It seems everywhere you go now people are “tweeting” of “liking”...
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Thu, Jan 06 2011 08:25AM
Our multi-screen ecosystem is growing quickly, as is the rate of adoption of (and adaptation to) a multi-screen lifestyle. Today’s consumers – and in particular moms (or mums, if you're a reader from outside the US!) - interact with media...
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Thu, Dec 09 2010 05:54AM
With holiday decorations going up earlier each year, and Black Friday and Cyber Monday behind us, it can be tempting to think that the peak of the shopping season has passed. However, I wanted to take a moment to share some findings with our partners...
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Wed, Nov 17 2010 07:56AM
As I get ready to step on stage at this year’s Mobile Marketing Forum in Los Angeles, I can’t help but think of consumers – or more specifically, the changing consumer behaviors that are unique to the mobile medium and how this affects...
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Mon, Nov 08 2010 01:53AM
Multi-screen consumers are changing the rules for advertising in Europe, disrupting the traditional purchase funnel and creating new opportunities for campaigns that embrace multi-screen advertising solutions. Not only are multi-screen consumers more...
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Mon, Oct 04 2010 01:00AM
“All men are created equal” (Thomas Jefferson, Declaration of Independence). Sadly for advertisers, men don’t remain equal throughout their lives. It would be easy if they were all the same and into the same things; we could reach them...