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Fri, Mar 19 2010 01:05PM
In addition to the blog posts, forums and other helpful resources you'll find here on the Community site, there's another site over on the main Microsoft Advertising site that's chock full of information and tools to help you make the most...
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Fri, Mar 19 2010 08:11AM
This Sunday in the US, the Discovery Channel will debut its highly anticipated 11-part series Life – and is getting the word out with help from Microsoft Advertising , in collaboration with PHD Media, Discovery's digital agency. From the makers...
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Wed, Mar 17 2010 09:01AM
The education industry has seen rapid traffic growth in the past year due to Bing query share growth and many students and professionals looking to expand their knowledge. Last year, adCenter historical data shows that clicks peaked during the month of...
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Wed, Mar 17 2010 08:00AM
Change is inevitable - except from a vending machine. -Robert C. Gallagher Gallagher's famous quip rings true in many aspects of my life - career, children, and climate change to name a few - but none more noticeable than the TV viewing experience...
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Tue, Mar 16 2010 08:00AM
On March 9 the new US MSN homepage made its debut offering search, news, local, and social networking – all in one place. I recently sat down with Bob Visse, General Manager of MSN Product Management, to capture his thoughts on the new, clean look of...
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Tue, Mar 16 2010 04:35AM
It's that time of year again when it seems that almost everyone is talking about Individual Savings Accounts (ISAs) and the various ways to get the most out of them. Indeed, April 6 th 2010 heralds the start of the new tax year here in the UK, and...
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Mon, Mar 15 2010 03:09PM
On Monday, I went to the South by Southwest panel -- How Does an Advertising Pro Adapt to New Communication Techniques? I had been looking forward to this session. One of the presenters, Damon Brewster, had written an interesting blog post about why he...
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Mon, Mar 15 2010 05:21AM
Just a week to go until Search Engine Strategies in New York! The conference looks like being one of the best yet with keynote speeches by David Meerman Scott, Google’s Avinash Kaushik and our very own Yusuf Mehdi . Yigal Elnekave , Robyn Raybould...
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Sun, Mar 14 2010 11:19AM
Microsoft’s Chris Pendleton , the technical evangelist for Bing Maps, led a fascinating panel at South By Southwest on Sunday morning with map experts from Foursquare, Twitter, Navtec and Flickr talking about the future of mapping. The panelists...
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Sat, Mar 13 2010 04:32PM
Some of the things we’re doing with social media, sometimes in pursuit of profit, and sometimes in pursuit of more altruistic efforts to improve online community, can have some significant and unexpected consequences for users in terms of privacy...
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Sat, Mar 13 2010 03:25PM
I am in Austin, Texas at the SXSW Music, Film and Interactive Festival this weekend attending panels and moderating one of my own. I had a chance to sit in at a panel about “App-vertising.” The premise of the panel was the large and increasing amount...
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Fri, Mar 12 2010 10:26AM
Credit Card debt had a large impact on the breakdown of the economy and causing many Americans into bankruptcy. Because of this, major reform hit credit card in February passed down from the government. Most consumers see this as change for the better...
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Thu, Mar 11 2010 12:16PM
I’ll be in Austin on Friday for the South By Southwest Interactive conference. It’s my first time at the conference but Microsoft has a great presence at SXSW again this year. Microsoft’s own danah boyd , an expert in social networking...
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Thu, Mar 11 2010 04:30AM
Below is a list of Microsoft speakers that will be out in force imparting marketing insight and best practice at OMMA Global in San Francisco next week. The event will be trying to answer some burning questions: “What effect will an UNBOUND Web...
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Wed, Mar 10 2010 12:25PM
Hi everyone, a call for reporting feedback from the adCenter Team. Please note that at this time, only U.S. adCenter customers are eligible for the ad credit. Full details below. We want your feedback! Microsoft® adCenter is working on our next-generation...
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Wed, Mar 10 2010 04:31AM
Just back from holiday to find that those fine folks at Search Engine Watch have posted a video interview I did with Lisa Myers from Verve Search after her Social Media 101 session at SES London. In 2 minutes Lisa tells us where companies should start...
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Tue, Mar 09 2010 09:59AM
Following on today’s post on the Microsoft Advertising Blog, New Whitepaper: Evaluating the Effectiveness of Digital Advertising for Brand Campaigns , today I’m going to address some best practices for incorporating your brand into your search...
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Tue, Mar 09 2010 12:00AM
Digital has never been more important for brands that are seeking to communicate and engage with their customers, this is especially true when speaking in terms of purchase decision-making and brand perception. As digital media battles for its share of...
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Mon, Mar 08 2010 02:44PM
Hello, Here are the most viewed adCenter API topics on MSDN for February 2010. Microsoft adCenter API United States Microsoft adCenter Campaign Management API Reference Campaign Management Service Operations California (United States) Alabama (United...
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Mon, Mar 08 2010 10:00AM
It’s a fairly common scenario. You’ve amassed your keyword list with Microsoft Advertising Intelligence , written stellar ads and uploaded your new campaigns to adCenter. You wait a few hours and then perform a few searches for your keywords...