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Wed, Sep 03 2008 09:25AM
We've heard from many of you that you'd like to try the adCenter Add-in Beta for Excel with Excel 2003. Good news - we're now piloting a new version of the Add-in that's compatible with Excel 2003. If you're interested, fill out our...
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Wed, Jul 09 2008 02:11PM
In our ongoing tutorial series, this week we continue the Add In For Excel series with the Keyword Suggestion Tutorial. This is a great feature that can help you build out your keyword lists not only for your adCenter campaigns, but for other advertising...
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Fri, Jun 20 2008 09:50AM
Whether you’re a novice or seasoned PPC marketer, a pivotal part of your paid search campaigns will lie in keyword selection. Casting a wide, yet well-targeted net to attract the right audience is a bit of an exercise in guess-and-check, but there...
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Wed, Jun 11 2008 12:31PM
I'd like to share the checklist I use daily for quick optimization tips for my adCenter clients. Here are some common scenarios and possible steps to address them. Low CTR? Test multiple ads Repeat ads that have higher CTR Remove poor performers Static...
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Wed, Jun 04 2008 02:03PM
A few weeks ago we posted an overview video for the Microsoft adCenter Add In For Excel. This week we follow up with an actual look at how to use the tool using the Keyword Wizard option. The Microsoft adCenter Add In For Excel is a great option for anyone...
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Tue, Apr 22 2008 05:12PM
To follow up on Jason's post yesterday, where he highlighted the adCenter Add-in for Excel tutorial, I just wanted to follow up and remind you of a couple of the features you can access with the Add-in . Keyword Extraction: extract a list of popular...
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Tue, Apr 22 2008 01:58PM
Looking for some additional keyword and optimization tools to help you better manage your advertising campaigns? Interested in a terrific solution for free? The Microsoft adCenter Add In For Excel is a great option for anyone looking for additional keyword...
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Tue, Apr 15 2008 08:00AM
What’s the story of "chocolate"? As learned from data freely available to all adCenter users via the adCenter Add-in for Excel : There are more searches for Chocolate in February than any other month, but there are notable peaks throughout...
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Thu, Apr 03 2008 09:55AM
Having a well-known brand can be a huge asset when it comes to search marketing – simply including every conceivable variation of your brand terms should be one of your top priorities to ensure the highest visibility for your campaign. But what...
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Fri, Mar 21 2008 05:22PM
In part 1 of this series, I covered goals and the buying cycle. Today I'll talk about keyword opportunity and performance metrics to consider at various stages of the buying cycle and how you can derive actionable data from these. What types of metrics...
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Thu, Mar 13 2008 04:34PM
Part 1: clearly understand goals, at each stage in the buying cycle, before beginning any keyword research or analysis effort I'm Jorie Waterman and I work on the Microsoft Keyword Services Platform (KSP); we developed the adCenter Add-in for Excel...
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Wed, Mar 12 2008 04:30PM
Have you heard? Microsoft adCenter Add-in Beta for Excel 2007 is the buzz for keyword research and optimization. News about this adCenter tool has been positive. And, it's easy to use — right in Microsoft Excel 2007. Simply download the Add...