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Tue, Jul 15 2008 01:14PM
We're piloting a new campaign management application, the adCenter Desktop Beta , that enables you to manage your adCenter accounts and campaigns from your desktop. The adCenter Desktop Beta allows you to: Quickly navigate through multiple accounts...
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Wed, Jun 11 2008 12:31PM
I'd like to share the checklist I use daily for quick optimization tips for my adCenter clients. Here are some common scenarios and possible steps to address them. Low CTR? Test multiple ads Repeat ads that have higher CTR Remove poor performers Static...
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Thu, Apr 03 2008 09:55AM
Having a well-known brand can be a huge asset when it comes to search marketing – simply including every conceivable variation of your brand terms should be one of your top priorities to ensure the highest visibility for your campaign. But what...
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Wed, Mar 12 2008 04:30PM
Have you heard? Microsoft adCenter Add-in Beta for Excel 2007 is the buzz for keyword research and optimization. News about this adCenter tool has been positive. And, it's easy to use — right in Microsoft Excel 2007. Simply download the Add...