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Tue, Jul 07 2009 02:05AM
So “ bing ” is Microsoft’s new search engine. The layout is new and the results are really quite different. There will be a learning curve for advertisers as we all adapt to the new paradigm. However – here are a few things that...
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Fri, Jun 20 2008 09:50AM
Whether you’re a novice or seasoned PPC marketer, a pivotal part of your paid search campaigns will lie in keyword selection. Casting a wide, yet well-targeted net to attract the right audience is a bit of an exercise in guess-and-check, but there...
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Wed, Jun 11 2008 12:31PM
I'd like to share the checklist I use daily for quick optimization tips for my adCenter clients. Here are some common scenarios and possible steps to address them. Low CTR? Test multiple ads Repeat ads that have higher CTR Remove poor performers Static...