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Mon, Nov 02 2009 10:28AM
Continuing with our redundancy and recession insights series , the challenging economic situation has inevitably changed the nation's attitudes towards money and resources. With such sage mottos as: " Keep Calm and Carry On " harking back...
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Wed, Sep 23 2009 09:03AM
Back again for round two of ad:tech London at Olympia. Today, like yesterday has seen a steady stream of people to the exhibition and the Microsoft Advertising stand. So what do people want to know about Microsoft Advertising? Majority of the queries...
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Thu, Aug 27 2009 12:54PM
Lately our adCenter bloggers have been sharing a lot of helpful info about Microsoft Advertising Intelligence , a keyword research tool that provides keyword expansion, research, pricing info and more, to help you plan your adCenter campaigns. Here are...
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Tue, Aug 11 2009 07:28AM
Over the past few weeks, I have written overviews on how to research and plan your Back to School campaigns including how to create compelling back to school ad copy . Once your campaigns are live, it is important to continually optimize for best performance...
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Fri, Jul 31 2009 10:10AM
This is the fourth in the series of blog posts focusing on Microsoft Advertising Intelligence (formerly Microsoft adCenter Add-in Beta for Excel). As we have shown in past blogs , you can use Advertising Intelligence to create popular keyword lists, expand...
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Tue, Jul 28 2009 09:55AM
Clix Marketing's David Szetela has interviewed our own Mel Carson on WebmasterRadio's PPC Rockstars . Some of the topics David and Mel discuss include: -- The evolution of the Microsoft Advertising Community Team - reliving the old days... --...
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Tue, Jul 21 2009 10:04AM
It is an exciting time for Content Ads at Microsoft, available in the U.S. New features and tools are now converging with new publisher inventory, enabling advertisers to extend their reach through Microsoft Advertising. It's time to get in the game...
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Thu, Jul 16 2009 02:00PM
We are rapidly approaching the Back to School shopping season. Planning your search campaigns and promotions carefully will result in a successful execution. Keyword research is an important step during this process. Today, I have outlined useful best...
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Wed, Jul 15 2009 01:50PM
This is part three in a series of blog posts about Microsoft Advertising Intelligence (formerly Microsoft adCenter Add-in Beta for Excel), after the launch of Microsoft Advertising Intelligence in the UK. The first post covered the Keyword Extraction...
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Thu, Jul 02 2009 07:52AM
This is the second in a series of blog posts focusing on Microsoft Advertising Intelligence (formerly Microsoft adCenter Add-in Beta for Excel), coinciding with the launch of Microsoft Advertising Intelligence in the UK. Last week I covered the Keyword...
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Tue, Jun 23 2009 11:48AM
To coincide with the release of the Microsoft Advertising Intelligence tool (previously the adCenter Add In for Excel) in the UK, I will be writing a series of blog posts that will go over the features of the tool and ways in which you can use the tool...
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Wed, Jun 10 2009 07:46AM
Today we’re pleased to announce the launch of Microsoft Advertising Intelligence out of beta! Formerly called the adCenter Add-in Beta for Excel, Advertising Intelligence is now available in the US, UK, France, and Canada (English data only). This...
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Fri, May 08 2009 05:52AM
Everyone’s feeling the pinch at the moment, and advertising budgets are no exception, with more focus on ROI and value for money than there’s been for a long time. Obviously search engine marketing is one of the key channels for the canny advertiser ...
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Wed, May 06 2009 08:39AM
We’re pleased to say a couple of us Microsoft Advertising people have been asked to speak at Search Marketing Expo in London on 18-19th May 2009 Gabe Ingalls will be talking on the Understanding Searchers Needs & Intent panel and I’m honoured...
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Fri, Mar 27 2009 09:29AM
Today we might have found NYs worst pizza (coined by Mel as pizza sushi – since the dough was umm...undercooked) and even with the fear of potential food poisoning looming we’ve still been hard at work here at SES NY on day three. We’ve been blogging...
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Mon, Mar 23 2009 08:00AM
Optimizing keywords are an essential part of Pay-Per Click Marketing that is sometimes overlooked when troubleshooting low Click through Rates (CTR) or high Cost per Clicks (CPC). Instead of researching keyword-match type performance, we are quick to...
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Thu, Feb 12 2009 08:00AM
One of the quickest and easiest ways to increase traffic coming from your search engine marketing (SEM) campaign to your web site is to expand your keyword list. While you may think the list you put together by wracking your brain for every keyword you...
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Mon, Jan 05 2009 09:09AM
Happy New Year! Here's hoping many of you are refreshed from the festive break. The holidays fell well enough for many of us to get a good ten days with family and friends before recharging the batteries post-New Years Eve. It's been snowing here...
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Tue, Dec 16 2008 08:00AM
More and more adCenter advertisers are discovering the adCenter Add-in Beta for Excel 2007 , a unique toolset available for free from Microsoft adCenter that allows unparalleled visibility into the performance potential for your keyword list. The impact...
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Thu, Dec 11 2008 04:33AM
All kinds of data exists about how your site is doing in search engines and about your potential customers. So much data, in fact, that the thought of making sense of it all can seem a bit daunting. Web analytics data, keyword research, search trends...