-
Mon, Nov 09 2009 02:43PM
The release announced today on the adCenter platform includes a host of feature updates in response to customer feedback. While adCenter users get the most dramatic new features, our pubCenter beta testers will also notice some changes in the self-service...
-
Wed, May 20 2009 11:59AM
In the latest version of pubCenter , we have introduced a concept which enables the advertisers to bid on your placements (adUnits) and run of site (several locations within a site). When you create adUnits and properties, pubCenter will auto-magically...
-
Fri, May 15 2009 04:38PM
The pubCenter Spring Upgrade is nearly complete, and we're pleased to fill you in on the new features you'll see when you sign in over the weekend. These new features are designed to: · Create higher demand and increase yield for our publishers...
-
Wed, Apr 22 2009 09:37AM
I'm in San Francisco today for the ADSPACE digital marketing conference - I'm participating in a panel discussion on the State of Contextual Advertising. Great timing, since I have a lot to talk about. We just launched the Microsoft pubCenter...
-
Thu, Apr 16 2009 09:46AM
One of our most active users, Tech Banyan, shared a post from the popular blog Techcrunch yesterday that has some encouraging words on the pubCenter BETA. We've seen a few good writeups lately, helpful and encouraging. I've shared some links below...
-
Tue, Mar 31 2009 03:31PM
The other week we shared with the community an introductory A/B Testing article . This article introduced A/B testing, how to set it up, and how to get the results. Here is a follow up to that article going into greater depth on the different types of...
-
Wed, Mar 25 2009 11:52PM
How to View, Create and Manage Reports You’ve set up your account. You’ve set up ads units. You are receiving impressions and you are even generating clicks. To gauge your performance you will want to view a report or create a report to see how you are...
-
Wed, Mar 25 2009 11:20PM
What are image ads? Are you looking to bring a little ‘pop’ to your web property? Try expanding the ad formats you offer by running image ads. Image ads help create more monetization options for your site and may expand the pool of available advertisers...
-
Wed, Mar 25 2009 06:24PM
You may be an experienced publisher using advanced ads and ad unit rotators or new to the publishing world. Regardless of your experience level, here are answers to six important questions. 1. Why aren’t my ads appearing? 2. I started getting ads, but...
-
Wed, Mar 25 2009 03:58PM
How do I create a simple ad unit? We are glad to have you part of Microsoft pubCenter! You are probably anxious to get started and already realize the cornerstone of Publisher performance is the ad unit. Setting up ad units on your page will allow you...
-
Tue, Mar 24 2009 12:03AM
What is the best color for an ad unit? You have successfully set up ad units and are maybe even making a few bucks. Now you are looking to improve performance. One of the simplest steps you can take is to optimize the color of your ads to make sure they...