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Thu, Jun 05 2008 11:17AM
In previous posts I've made the case that your adCenter campaigns might profit from focusing on your core keywords rather than long tail terms ( Different Engines, Different Tactics ), improving the size of your audience, while warning that the technique...
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Tue, May 20 2008 07:30AM
Any successful campaign will have an effective call to action. There are many important factors to improve your results, including how you market and communicate your call to action, but when it comes down to the call to action itself, there are 6 key...
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Wed, Apr 16 2008 09:15AM
What has your ad copy done for you lately? Improving creative is often an overlooked optimization strategy in PPC campaigns. Paying attention to keyword bids and average position often takes the place of focusing on the creative side of things. The reasons...