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Wed, Jan 27 2010 08:06AM
London is bracing itself for Search Engine Strategies this year. The conference and expo, which runs from 16th to the 19th of February, is always well attended by delegates and speakers from all over the UK and, indeed, the world. We’ll be there...
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Wed, Dec 16 2009 08:00AM
This is the 8 th post in the SEM Beginner Series, the first of a two-part discussion on measuring the success of your paid search campaigns. The SEM Beginner series of posts is intended for new search engine marketing professionals that are looking for...
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Tue, Apr 21 2009 09:36AM
Just catching up after a few weeks in North America at various conferences and internal meetings and I remembered a great presentation at SES New York by Jack Flanagan - EVP at comScore It’s never easy to be given the whole stage to yourself at one of...
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Mon, Apr 06 2009 06:20PM
At most large corporations the people who do SEO wear helmets made from colanders lined with aluminum foil to protect their brains from alien tampering while the folks who do PPC cast yarrow stalks and consult the I Ching for auspicious keywords. That...
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Tue, Mar 10 2009 05:00AM
The UK & Ireland celebrate Mother’s Day this year on the 22 nd of March. The US and many other countries will follow on the 10 th of May. From its noble origins as a day to honour one’s mother with -- for example -- a nice breakfast in...
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Wed, Mar 04 2009 08:00AM
When discretionary budgets shrink, discretionary spending doesn't disappear -- it's just redistributed according to more closely evaluated priorities. Travel, according to the latest research, remains high on the list of consumer priorities; higher...
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Fri, Feb 27 2009 03:18PM
I hope the previous post on preparing your import sheet for use in Microsoft adCenter Desktop (ACD) beta was helpful. In this segment, we will address how to check your settings, how to import/upload your new campaigns, and we’ll include some upload...
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Thu, Feb 26 2009 08:00AM
I hope you are enjoying Microsoft adCenter Desktop (ACD) beta . This tool has a lot of great functionality with some impressive udates coming in the future - we’ll tell you about those as soon as we can! In the meantime, this post kicks off a two...
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Mon, Feb 23 2009 06:09AM
Last week, I arrived a few minutes late for the Orion Panel on Measuring Success in a 2.0 World at SES London 2009 . Taking my seat at the front and pulling out my trusty digital camera to snap a few shots of the participants, John Marshall from Market...
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Fri, Feb 13 2009 06:54PM
The automotive industry saw its ups and downs in 2008 with the credit crunch, auto bailouts and decline in consumer spending. Digital marketing budgets are being tightened and performance is being evaluated more closely. Improving your PPC campaigns’...
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Thu, Feb 05 2009 04:36PM
In light of yesterday's Senate vote allowing a tax credit up to $15,000 from the purchase of a home bought in 2009, keeping your real estate PPC campaigns firing on all cylinders should be at the top of your list of online advertising priorities....
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Wed, Feb 04 2009 08:00AM
If you haven't already read and heeded Justin Vanning's advice on optimizing your campaigns for Valentine's Day , or Philip Ryan's tips for dating-related advertisers , there's still some time left to capture Valentine's Day traffic...
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Tue, Feb 03 2009 01:19PM
Following up on Charles Thrasher's post on the Analytics blog, Search Marketing is Hard , here's a quick crash course in what to look for after running your performance reports in adCenter. If you're not confident in finding your way around...
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Fri, Dec 12 2008 05:29AM
Earlier this week, we held a half-day conference at our London offices designed to help advertisers navigate the credit crunch by giving some insight and advice specifically tailored to the finance sector. Finance is a hugely popular and competitive area...
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Tue, Dec 09 2008 08:00AM
Hey friends! Got a bunch of changes that you need to make to your adCenter account? While you can certainly do these individually, adCenter does provide you with the option to make changes in bulk. I’ll walk you through a few of these options here. Creating...
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Tue, Dec 02 2008 04:53PM
It’s that time of year again! People all over the world are flocking to their nearest computer, frantically searching for that perfect holiday gift, gizmo, or gadget. As a savvy retailer, you’ve no doubt already put your holiday advertising...
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Thu, Nov 27 2008 11:24AM
For 10 years I have been working with companies to optimize their websites to increase conversion rates. During this time, I’ve used what seems like dozens of web analytics tools. The insight that is available is incredible if you don’t make...
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Thu, Nov 20 2008 12:03AM
Part of keeping your campaigns running smoothly involves monitoring your adCenter reports for signals that something needs your attention. One of the most obvious red flags is when you see your position slipping lower than you would like it to be. In...
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Wed, Nov 19 2008 12:42AM
As the holidays approach, you may find that your cost per click (CPC) has begun to increase on some of your keywords – this is fairly common whenever there is increased competition for popular terms. To help mitigate this seasonal increase in spend...
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Tue, Nov 18 2008 12:00AM
Want to improve the relevance of your landing page without changing so much as a period? Improve the quality of your paid search ad. I’ll admit there doesn’t seem a direct causal connection between the perceived relevance of your landing page...