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Thu, Feb 02 2012 02:39AM
As we initiated the Microsoft and Yahoo! Search Alliance , we committed to offer each of our customers a quality transition towards the newly formed combined market place. For that reason, we are providing you on this blog with regular updates on the...
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Wed, Jan 11 2012 09:21AM
It’s customary at the start of every New Year for many people to take stock of their life and the year that is slowly fading in your memory. We come up with a list of New Year’s resolutions , sometimes agonising over them and then spending...
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Thu, Dec 22 2011 03:01AM
As the nights get longer and 2011 finally draws to an end, we can't help but sit and reflect over what was great, good and challenging over the 12 months. As the UK Search Account Services team prepares for the festive period we all agreed that it would...
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Wed, Dec 21 2011 08:17AM
Matthew Stibbe is CEO at Articulate Marketing and Turbine . He also writes the Bad Language blog and the Forbes Aviator column. Search engine advertising is half science and half art (and a quarter basic arithmetic). It takes a little time to learn and...
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Wed, Dec 21 2011 03:17AM
The last few months (or years) have felt, financially speaking, like one of Christian evangelist, Harold Camping’s claims that “we are all doomed”. Whilst we may do our best to ignore the increasingly disturbing financial news coming...
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Mon, Dec 12 2011 03:11AM
Last week we showed you how to avoid common mistakes when setting up your adCenter campaigns and how best to use distribution settings. This week we’re following on from this, with a best practice guide on avoiding negative keyword conflicts to...
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Wed, Dec 07 2011 03:16AM
The question we probably hear the most from advertisers is 'Where is my ad?' and unfortunately there is no straight forward answer. Read on for some easy diagnostics and tips on how to find your ad: First of all it’s important you identify which...
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Mon, Nov 14 2011 07:35AM
The weather maybe so balmy that your priorities are towards the beach instead of Christmas but the weather should not be an excuse to let your eyes of the bauble. Have a look at our tips to make the most of your online Christmas 2012 and find out if the...
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Tue, Nov 08 2011 02:20AM
Working solely in retail, Summit have become a trusted partner, offering perspectives and insights that lead directly to increased sales and improved return on investment. To allow our clients to influence the entire sales journey, Summit offer a complete...
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Fri, Oct 21 2011 06:22AM
Working solely in retail, Summit have become a trusted partner, offering perspectives and insights that lead directly to increased sales and improved return on investment. To allow our clients to influence the entire sales journey, Summit offer a complete...
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Thu, Oct 20 2011 03:17AM
With winter looming and Christmas just 10 weeks away there’s just one thing travel advertisers should be thinking about at this time of year…January holiday bookings! With the start of the New Year comes new holiday allowances and what better...
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Thu, Oct 13 2011 05:15AM
Matthew Stibbe is CEO and writer-in-chief at Articulate Marketing, where he helps high-clients such as Microsoft, HP, Symantec and NetJets communicate clearly with their customers. He is also the founder of TurbineHQ.com, the easy way to take care of...
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Thu, Oct 06 2011 01:19AM
Date: October 11, 2011 Event Start Time : 11 A.M. GMT Duration : 1 hour Cost : Free Register for free Ever thought about Pay Per Click Advertising but not sure how to get started? You have a search campaign but would like to know more about bidding &...
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Wed, Oct 05 2011 02:00AM
Matthew Stibbe is CEO and writer-in-chief at Articulate Marketing , where he helps high-clients such as Microsoft, HP, Symantec and NetJets communicate clearly with their customers. He is also the founder of TurbineHQ.com , the easy the easy way to take...
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Wed, Aug 10 2011 02:11AM
Having created an adCenter account and set up campaigns with ad groups, keywords and text ads, Shah’s Cars is now well on it’s way to become a roaring success in the online marketplace. The purpose of this blog post is to discuss what to do...
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Fri, Jul 22 2011 04:23AM
Welcome to the ninth post of The World of Paid Search: A Step by Step Series . So far, we’ve furnished our imaginary business, Shah’s Cars, with an account , relevant keywords and engaging ads . Next, we need to decide on the bids and match...
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Tue, Jul 12 2011 07:11AM
Our imaginary account for ‘Shah’s Cars’ is now complete with campaigns, ad groups and keywords. Next, we need to write some awesome ads. Writing effective ads that target the right customers can help increase your click-through-rate...
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Thu, Jun 16 2011 01:26AM
Sometimes I believe shoppers and shops live in a parallel universe. The other day I had to find something decidedly summery to wear so I set out to shop after work. We’re talking early June, the evening air felt balmy, the streets were buzzing with...
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Wed, May 11 2011 05:52AM
As mentioned on Friday, we're compiling a step-by- step series of articles on paid search . This is the first installment of the series. In this first post I will explain the difference between paid and organic search. I hope you enjoy reading it...
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Fri, Mar 18 2011 02:23AM
Put the champagne on ice and get your Union Jack flags and confetti at the ready! Who will be the big winners when Prince William stops his bride-to-be, Kate Middleton, from waiting any longer and finally makes her his wife and future Queen? With a little...