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Wed, Dec 28 2011 02:53PM
If you’re a seasoned PPC veteran who’s well aware of the key performance indicators and how to tweak them to achieve the results you want, you probably don’t need to read this post as the information in it is geared towards those new...
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Mon, Dec 12 2011 09:00AM
Here at Microsoft Advertising adCenter, we value our advertisers and want to get your ads live as quickly as possible. There are some products and services, however, that aren’t allowed on our network. We want to ensure that we abide by all laws...
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Fri, Dec 02 2011 11:38AM
Amongst the top New Year’s resolutions for 2012 are: • Become more physically fit • Improve one’s financial condition • Improve health • Weight loss This year, resolutions related to overall health and fitness increased...
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Wed, Nov 16 2011 02:15PM
If you’re new to PPC advertising in general, and adCenter specifically, chances are you may be feeling a bit overwhelmed with all the information and advice designed to help you learn the ins and outs of setting up and managing a successful search...
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Tue, Sep 27 2011 03:00PM
Here at Microsoft, we want to ensure that ads serving on Bing and Yahoo! are not only relevant, but high quality as well. For this reason, we have Editorial Guidelines to ensure that users are getting both relevant and high quality experiences. The Editorial...
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Thu, Sep 22 2011 03:00PM
When I lived in Europe, I loved watching the Tour de France – at least until the doping scandals hit. I was always fascinated by how the sprinters lined up to be in the best position of winning when the entire peloton was only a mile away from the...
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Wed, Sep 21 2011 03:00PM
Last week, I presented at SMX East in NYC on the adCenter Quality Score. For those of you who couldn’t make it to the conference this year, here’s a quick summary of my session. Enjoy! In March, adCenter unleashed their Quality Score metrics...
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Tue, Sep 06 2011 10:00AM
Now that September is well under way, advertisers everywhere are gearing up for the upcoming holiday season. Regardless of whether your goal is moving inventory, scheduling appointments or simply increasing exposure for your web presence, now is the time...
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Fri, Sep 02 2011 10:00AM
If you haven’t been keeping tabs on the Bing Community , not long ago they put up a post covering some interesting insights uncovered during a recent consumer survey (conducted by Impulse Research)… from their Search blog : 66 percent of...
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Wed, Aug 24 2011 09:58AM
Halloween’s origins date back to the ancient Celtic festival of Samhain (pronounced sah-WEEN). The Celts believed that on the night before their new year, the boundary between the worlds of the living and the dead became blurred. On the night of...
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Mon, Aug 15 2011 09:10AM
Our pay per click (PPC) for SMB series has come to an end. Sob. We tried to make running a successful PPC campaign easy to understand for all in 12 magnificent blogs. We hope you think they’re worth it. For any people out there hoping to set up...
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Tue, Jul 12 2011 07:11AM
Our imaginary account for ‘Shah’s Cars’ is now complete with campaigns, ad groups and keywords. Next, we need to write some awesome ads. Writing effective ads that target the right customers can help increase your click-through-rate...
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Tue, Jun 21 2011 09:00AM
On June 3 rd , we shared a blog post which highlighted common disapprovals for content and style, disallowed content and privacy violations and suggestions on how to avoid disapprovals. Today, we will continue to highlight common disapprovals that Microsoft...
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Tue, May 24 2011 09:00AM
In a previous blog post, I covered five tips for writing successful pay-per-click ads . Here are another five for you… Tip 6: Include your price in the ad Displaying your price—whether it’s a promotional or regular price—can be...
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Thu, May 19 2011 09:00AM
Here’s to the backbone behind a strong ad campaign, the key to a satisfying search consumer experience, and the gateway to conversion opportunities for advertisers. Here’s to relevance. It’s a crucial component in obtaining the most...
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Tue, May 17 2011 11:30AM
Writing ads is easy, but writing great ads that get clicked can be a true challenge. For starters, pay-per-click (PPC) ads are small and are displayed on search results pages crowded with other ads and organic search listings. To make your ad stand out...
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Fri, Apr 15 2011 08:56AM
You can save yourself a lot of time and effort by addressing some fundamental differences between Google and Bing before you Import the account into adCenter. In this section you will Remove exact match negatives from the Google sheet Address problems...
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Wed, Apr 13 2011 04:08AM
As we enjoy some unseasonably high temperatures, are your search accounts ready for the upcoming summer search trends? I have put together a few pointers to highlight how many markets can take advantage of the summer search peaks. All industries will...
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Fri, Apr 01 2011 10:20AM
When advertisers hear the word "editorial" in relation to their adCenter campaign(s), I can bet that most of them cringe. Some advertisers assume that if their ads or keywords are in any way associated with editorial, that they are somehow in...
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Thu, Mar 24 2011 12:48PM
On the last day of SES NYC, Marc Engelsman offered us five B2B search marketing tips using a case study from Edmund Optics . Tip #1: Have a Specific Plan Start with a plan that assumes/asserts integration, not digital silos Assign specific roles to each...