According to Cliff Arnalls, a part-time tutor at Cardiff University, the 24 th of January was the most depressing day of the year . He even came up with a formula forecasting this day of misery which included elements like 'foul weather', 'debt', 'lack of money' and 'days since Christmas'. While it may have been a dark
In this post I'm going to explore in more detail a theme I've touched on a couple of times before in Facts Are Stubborn Things and Games Advertising Takes Center Stage . And at the risk of sounding insulting - my apologies in advance! - I'm also going to continue paraphrasing past Presidents by saying games advertising is no different to
Bing recently announced an improvement to certain health queries, meaning users are seeing updated organic listings for searches on topics like health conditions (try obesity or dry skin ), medicines (try ibuprofen ), and diseases (try diabetes ). For health advertisers, now it's even more important to focus on keywords in the top of the search
With just over a week to go till Search Engine Strategies in London, our team have been putting their finishing touches to their presentations. Peter’s session on Bing on the 1st day is really one that’s not to be missed. From the conference website: “This session will look at search trends among consumers and changes in the search landscape: How consumers
The Bing Blog has the latest on Facebook and Microsoft . From their post: Facebook has been a close and valued partner of Microsoft for a number of years. We have worked together on several fronts all designed to create great experiences and services for our users. As we begin 2010, we are stepping up that collaboration yet again. Here is a sense for
What began as a contest for young creatives at the Cannes Lions International Advertising Festival has resulted in a world premiere video on World Cancer Day ! Last June, we gathered some of the best young creative minds in the industry at our Games Advertising Workshop at Cannes. During the session we challenged 3 teams to come up with their best idea
Questions about how to get in touch with adCenter support are among those most frequently asked by our advertisers. You can access support through scrolling to the bottom of the page on both the adCenter site… … and here on the Microsoft Advertising Community site: You can call or email adCenter Support according to your market U.S (English
With the search engine marketing conference season well under way on both sides of the pond , I caught up with Danny Sullivan – editor in chief at Search Engine Land – to chat about his team's upcoming event in March in Santa Clara. What are you most looking forward to at SMX West this year? That’s easy, doing the keynote conversation
This is the 2 nd post in the SEM Intermediate Series , a collection of posts intended for search engine marketing professionals looking for guidance in monitoring and adjusting the key performance indicators (KPIs) that determine the success of a PPC campaign. This series is a continuation of the SEM Beginner Series . If you haven’t already visited
Over the last few years (in-fact year after year), website owners with traditional businesses have always felt that there must be "free" web traffic out there. Most have heard of the phrase "Search engine optimisation" (SEO) and probably even more fell into one or more of the snake-oil companies promising the earth. It is well worth