] [
Not Signed In Join the Community
Site Language:
Microsoft Advertising Community

Microsoft Advertising News

Subscribe to Microsoft Advertising Community Blogs Latest Blog Posts

  • Wed, Feb 22 2012
    Toyota and Microsoft Advertising Bring their Appetite for Life to the Deep South
    by: Stephen Kim - MSFT
    0 comments  |  in: Microsoft Advertising Blog
    Inspiration can come from lots of places, but none may be as simple as sharing a meal with friends, family or even strangers. Food brings people together no matter their cultures or walk of life. Often food is a direct representation of the wonderful people who grow, cultivate and make it. Recognizing this, Microsoft Advertising and Toyota have returned for a third season of MSN’s hit series, “ Appetite for Life ” this time turning to America’s Deep South – a region that is known for its lively people, great food, and culinary contributions. Unfortunately, recent natural disasters have created difficult economic circumstances... more
  • Tue, Feb 21 2012
    Chevrolet and Microsoft Bring America’s Music Festivals to You – Wherever You May Be
    by: Stephen Kim - MSFT
    0 comments  |  in: Microsoft Advertising Blog
    This year, many Americans will travel far and wide to see music artists play at the country’s greatest music festivals – Noise Pop, Coachella, Ultra and SXSW – and to immerse themselves in the scene. Planning a trip like this can be a lot of work but, thanks to Chevrolet, Microsoft Advertising and The FADER, Inc., it just got easier. And for those unable to travel this year but still crave the experience, it’s now possible to immerse yourself in the music and festival scene from the comfort of home. Chevrolet partnered with Microsoft Advertising’s Global Solutions team and The FADER to promote its Chevrolet Sonic and reach... more
  • Tue, Feb 14 2012
    People Powered Stories - Moving Beyond the ‘Like’ with Social Advertising
    by: Jennifer Creegan - MSFT
    0 comments  |  in: Microsoft Advertising Blog
    Today at Social Media Week in New York I introduced a new social advertising solution I am pretty excited about. We’re calling it People Powered Stories (PPS) ™. With it, advertisers can incorporate real peoples’ ratings and reviews about their products within a rich brand ad. The solution will be available next month and we believe it will give marketers the ability to create ads that tell powerful stories and create brand relevancy beyond just a “Like” by adding the authenticity and believability of real people’s real stories. To bring PPS to life, we’ve partnered with Bazaarvoice... more
  • Tue, Feb 14 2012
    Think and Act Like a Publisher #SEO
    by: Nick James - Guest Blogger
    0 comments  |  in: adCenter Blog
    Nick James is founder of Fresh Business Thinking , the leading website for small-to-medium size businesses in the UK. Over 55% of traffic to Nick’s websites comes from search engines pointing queries to top quality ideas and information making Nick something of a content evangelist. In addition to Fresh Business Thinking Nick runs International Trade and The International Trade Awards . The Mail Online, the Internet arm of the UK’s Daily Mail has been declared the world’s most popular online newspaper by the tracking service Comscore and it’s all down to ‘content’. Last December the... more
  • Tue, Feb 07 2012
    Mandeep Mason Joins Microsoft Advertising as Director of Mobile Advertising Sales in EMEA
    by: Shelby Healy - MSFT
    0 comments  |  in: Microsoft Advertising Blog
    We are pleased to announce a new member of the Microsoft Advertising family that will be helping to develop Microsoft’s mobile advertising proposition. Mandeep Mason, who comes to us from Nokia, will be Director of Mobile Advertising Sales EMEA in the global Advertising and Online (A&O) division. Mason brings seven years of experience delivering innovative and award-winning mobile strategies for major media agencies and brands. While at Nokia, he was on the team that launched Nokia’s mobile advertising network business five years ago. We’re looking forward to how this experience will enhance strategies for the EMEA... more
  • Mon, Jan 30 2012
    Challenging Global Marketers and Agencies to be Storytellers and Win a trip to Cannes!
    by: Richard Dunmall - MSFT
    0 comments  |  in: Microsoft Advertising Blog
    Microsoft Advertising is inviting brand marketers and advertising agencies from across 30 countries to submit their most creative and innovative ideas to help drive a brand or nonprofit organization’s story forward. Right in time for TV and movie awards season, we’re launching the Microsoft Advertising Story Awards also known as “The MSAs”. Global winners of each category (a brand and a nonprofit) will be selected and awarded with an exclusive trip to the Cannes Lions Festival of Creativity 2012 to be Microsoft Advertising’s VIP guests for one full week! Unlike other award competitions, this... more
  • Fri, Jan 27 2012
    Look to the Stars: Microsoft’s IAB Rising Stars Successes
    by: Jennifer Creegan - MSFT
    0 comments  |  in: Microsoft Advertising Blog
    As I reflect back on 2011, there are a number of successes I am incredibly proud of, including: two of our formats being selected for the IAB Rising Stars awards ; the announcement of our intent with “Polymorphic” ads ; we let the market know that Windows 8 will support advertising-in-applications ; and last but not least, our views on the changing tide of social advertising and how brands are shifting the way they think about using social as an advertising medium. Each of these efforts are examples of how Microsoft Advertising is committed to making it easier for brands to launch digital ad campaigns at scale... more
  • Mon, Jan 23 2012
    Online Privacy and Safety Center - Continuing Our Commitment to Transparency and Control for Consumers
    by: Ying Li - MSFT
    0 comments  |  in: Microsoft Advertising Blog
    Today, in recognition of the forthcoming Data Privacy Day on January 28th and in celebration of the ten-year anniversary of the Trustworthy Computing initiative at Microsoft, the Online Services Division (OSD) is unveiling its Online Privacy and Safety Center . The Center describes the privacy features of the groups that make up OSD – Bing, MSN, and Microsoft Advertising and provides information about OSD’s privacy practices and principles. It also has an explanation of the Online Advertising Industry’s self-regulatory program for behavioral advertising. Our intention is to provide our users with increased... more
  • Thu, Jan 19 2012
    The Search for Incredible Comes to an End at Sundance Film Festival
    by: David Pugh-Jones - MSFT
    0 comments  |  in: Microsoft Advertising Blog
    This week, amid the Hollywood glitz and glamour of Sundance, the world-renowned independent film festival in Park City, Utah, there is one incredible screening that I cannot wait to attend. A few months ago I announced the global launch of the ‘In Search of Incredible’ campaign that Intel, ASUS and Microsoft Advertising partnered to create. This campaign was designed specifically to amplify the official ‘insearchofincredible’ brand experience that promotes ASUS’ new N5 laptop. With their lightening fast Intel i-5 processor and unparalleled audio technology by Bang & Olufsen, these devices... more
  • Tue, Jan 17 2012
    More Famous Faces Get Involved with Hyundai’s New Thinker’s Index
    by: Jonathan Oliver - MSFT
    0 comments  |  in: Microsoft Advertising Blog
    Since launching at the beginning of last November we’ve had a fantastic response to our new campaign for Hyundai Motor Co., the New Thinker’s Index . It’s a multi-screen, multi-market campaign that lets consumers discover and share how new thinkers are shaping the future by taking a fun, online interactive test, before sharing and comparing their results with family, friends and celebrities. Thousands of people across the seven participating markets have become part of the community by taking the test and we’ve had lots of interaction with the questions asked on the NTI Facebook page. Such success... more
1 2 3 4 5 Next > ... Last »
© 2012 Microsoft