I have worked in positions in support of various advertising and marketing efforts since the 90's, both off and online. That was until search marketing sent me in a different direction 2002, where the opportunity for measuring and affecting ROI really sparked my interest. Once I joined Microsoft I was immersed in content advertising, which has become a passion and an area of expertise. Being a Product Marketing Manager for Microsoft and for Content Ads gives me the opportunity to continue to help others maximize their full online advertising potential.