Throughout his career, Young-Bean has been responsible for analytic research and development in digital marketing. He currently oversees the Atlas Institute, renown for its research in digital advertising effectiveness, creative and media optimization, and ROI-driven marketing strategy. Song pioneered the development of “Engagement Mapping”, a new industry ROI reporting standard that goes beyond the last ad or click, and accounts for every digital touch-point in a consumer’s history. The Atlas Institute partners with top agencies, advertisers and publishers to deliver custom research and analytic solutions. Prior to Atlas, Song was a consultant at ZS Associates. Atlas Institute research can be found at http://www.atlassolutions.com/institute_marketinginsights.aspx