Stephen Kim is the General Manager of the Global Creative Solutions team for Microsoft Advertising. He is responsible for leading the company’s efforts to expand understanding of the effects of digital advertising for global brands. Most recently, Kim’s group, which spans design, branding, development, and editorial content, has broken new ground in digital innovation in social media advertising, streaming video marketing, and advertising within user-generated content.
Kim currently serves as chair of the board of the Advertising Research Foundation and is also a board member of the Media Ratings Council, the Center for the Digital Future at the University of Southern California Annenberg School, and a member of the editorial review board of the Journal of Advertising.