Richard Dunmall is the Vice President, Microsoft Advertising Global Accounts & Agencies, based in New York. Richard will have responsibility for developing relationships, driving revenue growth and strategic partnerships with the largest advertisers and agencies in the world. He is a seasoned media leader, with extensive experience in various media, agency and technology companies.
Previously, Richard was the Vice President, Microsoft Advertising Greater Asia Pacific and Americas responsible for all advertising revenues generated across Microsoft Advertising’s entire portfolio of products, destinations and experiences, covering Greater Asia Pacific, Latin America and Canada.
Before relocating to Asia in October 2008, Richard was the Senior Vice President and Managing Director, EMEA for Atlas and DRIVEpm, the then aQuantive-owned ad serving and media network business. During that time, Richard and his team launched operations in France, Spain, Italy, Germany and Sweden, as well as continuing to grow the already-successful business in the UK. The business was acquired globally by Microsoft in August 2007, and Richard led the integration efforts of those assets into the broader Microsoft EMEA organization.
Prior to aQuantive, Richard served as CEO for MindShiare Interaction UK, media agency MindShare’s specialist Digital Media Planning and Buying Unit, managing clients such as HSBC, Nike, Ford and SAP, with media billings of $US100m. As part of that role, Richard was part of WPP’s Global Digital Media Investment Management Leadership team – groupm Interaction. Dunmall had been CEO of mOne UK, a digital and direct marketing enterprise, jointly owned by MindShare and Ogilvy.
Before moving ‘agency-side’ in 2004, Richard held the position of Sales Director UK for AdLINK Internet Media Ltd, Europe’s largest Third Party Sales House, representing sites such as Lastminute.com, The Independent, Time Out and Autotrader. Richard found his feet in the media industry from 1997, where he worked in print media for several years, holding several sales management roles before moving ‘digital’ in 2001.
Richard is a graduate of History from the University of Warwick and is a graduate member of the Institute of Direct and Digital Marketing.