I've been working in online advertising since the good old days back at About.com in 2000. The majority of my experience is in search and contextual advertising - figuring out how to make this media work better for advertiser ROI. Before coming over to Microsoft adCenter in June 2006, I spent a few years over at Kanoodle (now Pulse360), refining my Content Ads expertise. My current role in Microsoft is Senior Product Manager of Content Ads - my job is to make sure advertisers have the quality traffic, tools and flexibility to achieve the ROI that helps drive their business - whatever it may be!