Bruno Fiorentini - MSFTProfil de

Bruno Fiorentini is General Manager for Microsoft Advertising & Online in APAC, responsible for connecting millions of consumers to the region’s savvy marketers, across the PC, mobile and online platforms and through limitless digital possibilities. His key mission lies in developing Microsoft’s online assets such as MSN, Bing and Ad Exchange in Southeast Asia, Australia and South Korea. Armed with a global mindset and a wealth of experience in the online business, Bruno’s immersion in and passion for the online world make him the perfect choice to take on a role that operates at the leading edge of the digital space. In his new role, his priorities include assessing opportunities, establishing market presence, and gradually converting that into a global competitive edge. Bruno joined Microsoft in October 2010 as the Consumer & Online Lead, responsible for driving consumer strategies, business integration and operational leadership for Windows, Windows Phone 7, Internet Explorer, Ninemsn Windows Live and Bing in Australia. Prior to that, he enjoyed a prolific eleven year career with Yahoo! in Australia and South America, during which he spearheaded the set-up of the company’s operation in Brazil, an accomplishment he successfully repeated in Argentina and Chile. Subsequently, he then moved to Australia to lead the Yahoo!7 joint venture as Chief Operations Officer. Originally from Brazil with a background in economics, Bruno started his career in the banking industry before becoming one of the first to enter the fledging internet industry. In 1995, he founded MediaLab, a pioneer company in web developing and e-commerce, and the producer of the first Microsoft website in Brazil. Bruno holds an MBA and is also co-author of E-Cases and From Broadcast to Social Cast, both edited in Brazil. He is currently based in Singapore with his wife and three children.