Simone Schuurer is a Retail Search Media Analyst for Microsoft UK and part of the Creative Ad Services Team. She joined Microsoft in 2006 and optimises retail accounts to ensure they perform to their full potential and has a passion for creative and targeted ads. Simone studied Communications in the Netherlands and graduated in 1999 on the topic ‘Writing for the Internet’ She gained editorial and marketing experience at the Rijksmuseum in Amsterdam, the National Gallery in London, VNU Business Publications, Looksmart and Discovery Networks.