Mark Kroese, General Manager, Advertising Business Group, Entertainment & Devices Division

I am the General Manager of the Advertising Business Group within Microsoft’s Entertainment & Devices Division. I love my job, as I oversee the advertising team that spans across games, music, video and mobile communications.  We are the publishers of compelling advertising solutions for marketers interested in extending their brands to a broad and highly-engaged audience.

Having spent more than 25 years fully-immersed in the disciplines of advertising, marketing, and product management, I bring a holistic approach to the advertising strategy within the Entertainment & Devices Division. I am laser-focused on expanding and connecting the interactive advertising inventories that live inside Xbox® and Games for Windows® gaming platforms, Zune® portable entertainment devices and services.