Kirsty is a Search Media Strategist for Microsoft based in London and has been in the role for just over a year. She previously worked as brand marketing executive at IBM Ltd as part of her degree before originally joining Microsoft as a search marketing coordinator in August 2007. Her current role involves working directly with clients on a daily basis and helping them to grow and develop their search campaigns.

Elizabeth Adeniji is also a Search Media Strategist for Microsoft UK. Elizabeth joined Microsoft in March 2006 as one of the original members of staff who helped to launch adCenter in the UK. Prior to joining Microsoft, she worked as an Affiliate & Display Account Manager for Deal Group Media and often draws upon her 5 years experience in Search, Display & Affiliate Marketing when providing support to her clients.