Not Signed In Join the Community
Microsoft Advertising Community

Subscribe   |   Advertisers » adCenter Analytics » Welcome To The New Microsoft adCenter Analytics Discussion Forum

Bookmark and Share

Welcome To The New Microsoft adCenter Analytics Discussion Forum

posted Wed, Mar 12 2008 10:53AM
Level 5: Champion
Joined: Mar 11 2008
Points: 27,000  |  Posts: 118
If you’re here, then you’re probably passionate about web analytics and either participating in, or interested in Microsoft’s Analytics Beta! We hope this forum will become a vibrant community for those on the Beta to discuss the product, share ideas, tips, tricks and best practices, and we hope it will be a platform for all our customers to provide feedback on the tool, to help us make informed decisions on how to make it even better. If you’re interested in participating in the beta the please sign up here: http://advertising.microsoft.com/advertising/adcenter-analytics Please keep checking back to the adCenter Analytics Blog for more updates: http://adcentercommunity.com/blogs/analytics

Mel - Microsoft Advertising Community Team

Filed under:

This post has 10 Replies | 2 Followers

posted Tue, Mar 18 2008 03:04AM
Level 5: Champion
Joined: Mar 06 2008
Points: 39,400  |  Posts: 513

Hi Mel,

I'm replying so the Welcome message doesn't get mixed with the unanswered questions.

Thanks

Chris

Chris Norred, online community program manager for Microsoft adCenter, API and publisher programs.

posted Tue, Mar 18 2008 08:37AM
by rudy
Level 2: Participant
Joined: Mar 18 2008
Points: 210  |  Posts: 2

Thanks for this forum. I hope this is a honest and clear way to improve matters. So in that spirit, lets go.

 I find the Adcenter seems to be lacking in analytics, reporting and in my mind confusion among tech support about what reports have to say:

 Analytics While the reporting data seems to be replete with "stuff", it seems not to provide the marketing insights. I have STILL not gotten clear answer on a) if some specific IP addresses (i.e., like mine) excluded from site visits? and b) geographical information on where the users of my site originate from c) PLEASE explain unique visitor, new visitors and return visitors. Not gotten a clear cut answer

Reports The Report section seems opaque to the AdCenter tech support. It seems to make no sense that the key people who can help out cannot see the data which would help them help us to craft our campaign

I would love to have a Google Analytics-like capability of slicing and dicing visitor data. Alas, not only is not available but the OfficeLive website does not allow one to tie in your OL Website with GA.

 

posted Tue, Mar 18 2008 01:43PM
Level 3: Contributor
Joined: Mar 17 2008
Points: 2,830  |  Posts: 31

Hi Rudy,

 

I can answer part of your questions on Analytics.  So let’s cover these one at a time.

 

A)     If some specific IP address (i.e., like mine) excluded from site visits?

 

Simple answer is no.  Now for the long answer.  We don’t automatically exclude any IP address from your reports, but you can put in a specific excludes so that specific IP addresses or IP ranges can be excluded.  You would do this in the Control panels for the profile in question; in the Exclude IP address section. 

Now here is the caveat.  We can only track users who allow the tracking javascript, that Microsoft Analytics beta uses, to run.  If, for security reasons, they block that javascript from running, we cannot report on them, as the script is what does the actual tracking.  So while we don’t exclude IP addresses, there is the potential for a small number of users to not be tracked due to them blocking the javascript.

 

B)       Geographical information on where the users of my site originate from.

 

Microsoft Analytics beta does offer Geographic reporting.  On any report you should be able to drill down through the segmentation reports to the geographic reporting information.   To view segmentation for a specific item or group in a report, click the name, and then select View segmentation by item.

Other Segmentation you can view this way is Age, Gender, and Occupation, in addition to the Geographical location.  Keep in mind that if demographic information is not available for a visitor the information is included in the Unknown category.

C)       PLEASE explain unique visitor, new visitors and return visitors.  Not gotten a clear cut answer.

Per the help file a unique visitor is “A distinct person who visits and interacts with a website. One visitor can make multiple visits to a website”.   So an individual browser is considered a unique visitor, new or return.

A New Visitor is a browser who is making their first visit to your website, while a return visitor is someone who has visited before, and returns to your website.  Both new visitors and return visitors are subsets of “Unique Visitors”.   I.e. 30% of the Unique Visitors to your site were new visitors while 70% were return visitors.

 

Hope that helps!

 

Brian D.

Brian Decker - MSFT
posted Sat, Mar 22 2008 12:16PM
by rudy
Level 2: Participant
Joined: Mar 18 2008
Points: 210  |  Posts: 2

Thanks, Brian.

 

Where and/or how, when can I get Microsoft Analytics Beta?

posted Sun, Mar 23 2008 10:54AM
by Elle
Level 2: Participant
Joined: Mar 21 2008
Points: 255  |  Posts: 5

 Not sure if you have already done this, although there is a brief explanation on  the registration page located here http://advertising.microsoft.com/advertising/adcenter-analytics-registration

posted Sun, Mar 23 2008 11:24AM
Level 5: Champion
Joined: Mar 11 2008
Points: 27,000  |  Posts: 118

Mel - Microsoft Advertising Community Team

posted Wed, Feb 18 2009 06:41AM
Level 1: Member
Joined: Feb 18 2009
Points: 105  |  Posts: 1

Hi there

 I am from Singapore.

How do i sign up for the analytics beta?

When i tried logging in from your mentioned URL, it just logged me into the adCenter.

 Thanks

posted Wed, Feb 18 2009 12:18PM
by Zhoog
Level 2: Participant
Joined: Jan 25 2009
Points: 695  |  Posts: 9

 I believe the Beta sign-up is currently clossed.

posted Wed, Feb 25 2009 09:06AM
Level 1: Member
Joined: Feb 25 2009
Points: 50  |  Posts: 1

I will agree to to Zhoog that Beta is closed now 

Page 1 of 2 (11 items) 1 2 Next >