Hi

I am working as SEM Analyst, firstly I would like to thank for the Microsoft adCenter Desktop tool, and I found this tool more useful when working with large accounts. I had contacted your Microsoft adCenter Support Representative many times and they had provided assistance, by this I had successfully resolved many of the cases.

Most of the time I work with large clients where as these clients having more number of campaigns/adgroup/ads and keywords. During the time of offers we have to delete/change too many ads at a single time. Title and Descriptions won’t be remains the same for all the adgroups. 

In regards to the above I would like to suggest one thing. If you can modify “Ad Id” column as user input information column then this will be very use full.

When we export ads through adCenter Desktop tool we get both “Ad ID” and “ID” columns, what is the use of “Ad ID” here?. When we import ads “ID” column information’s are considered as  “Ad ID” info.

For eg. If we import ads Monday and again we have to delete all those ads on Wednesday, again different ads I have to add on the same day. While importing ads on the Monday “Ad ID” as “adgroupname_date_number”, number as a unique for all ads. At the time of deletion or modification it will be very useful just by referring “Ad ID” I can make changes. By referring existing “ID” column it is not easy for us to track it ‘coz it won’t contains date information when this add is imported.

Thanks,

~gnana