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Subscribe   |   adCenter Advertiser Support » General Troubleshooting / Miscellaneous Does AC Content Network use adgroup themes?

Does AC Content Network use adgroup themes?

posted Mon, Mar 08 2010 09:01AM
by Honda750
Level 3: Contributor
 Joined: Aug 28 2009
Points: 1,765  |  Posts: 21

It's well known that for the Content Network of a certain other search engine, you put together adgroups of related keywords,  and that adgroup is assigned a "theme" which is placed against webpages of a similar "theme".

Does the Adcenter Content Network do this too?  (adgroup themes)
 
Or are the AC content network adgroups more like collections of individual keywords.. with no overall theme assigned... and the ads are placed against webpages based on an individual keyword within the adgroup?

Did this answer solve your issue?  Yes - No Answered (Verified) Verified Answer

posted Mon, Mar 08 2010 12:08PM
by Paul K. - SUP
Level 5: Champion
 Joined: Nov 20 2009
Points: 72,240  |  Posts: 947
Verified by Ricky Poole - MSFT

Hello Honda750,

With Microsoft adCenter, you have two ways to display your ads to potential customers who use the Internet: Search Ads and Content Ads. When you run your ads on the content network, your ads are displayed on webpages with relevant content. As a result, you extend your advertising reach to a broader segment of your target audience.

By default, ad groups are configured to display ads on both the search and content networks.

Microsoft adCenter is based on relevancy so the system will recongizes what you are advertising and display your ads accordingly. For example if you are selling "honda parts" it will not display your ads on any health related sites.

I hope this answers your question.

Thank you,
Microsoft Advertising Support

posted Fri, Oct 22 2010 08:53PM
by Britt H - SUP
Level 5: Champion
 Joined: Aug 09 2010
Points: 15,190  |  Posts: 194
Verified by Ricky Poole - MSFT

Hi Stevo604,

Thank you for your post.

The information that Carolyn provided above is still true. Our content ads do not use ad group keywords to generate themes. I have provided a link below that goes more in depth to how content advertising works and also gives steps to help you succeed in content advertising.

http://advertising.microsoft.com/support-center/search-advertising/content-advertising

Thank you again for your post.

US Microsoft Advertising Support.

 

Answered (Verified) This post has 2 verified answers | 6 Replies | 3 Followers

    posted Mon, Mar 08 2010 12:08PM
    by Paul K. - SUP
    Level 5: Champion
     Joined: Nov 20 2009
    Points: 72,240  |  Posts: 947
    Verified by Ricky Poole - MSFT

    Hello Honda750,

    With Microsoft adCenter, you have two ways to display your ads to potential customers who use the Internet: Search Ads and Content Ads. When you run your ads on the content network, your ads are displayed on webpages with relevant content. As a result, you extend your advertising reach to a broader segment of your target audience.

    By default, ad groups are configured to display ads on both the search and content networks.

    Microsoft adCenter is based on relevancy so the system will recongizes what you are advertising and display your ads accordingly. For example if you are selling "honda parts" it will not display your ads on any health related sites.

    I hope this answers your question.

    Thank you,
    Microsoft Advertising Support

    posted Thu, Mar 11 2010 04:34AM
    by Honda750
    Level 3: Contributor
     Joined: Aug 28 2009
    Points: 1,765  |  Posts: 21

    Ok thanks, but I'm still trying to understand... does AC content network create a "theme" for an adgroup composed of similar keywords? (and then places it on webpages whose content is relevant to this overall theme?)

    If not, then in theory (for the content network) we could put all our keywords into one big adgroup and it wouldn't make any difference? 

    posted Tue, Mar 16 2010 11:13AM
    by Carolyn Miller
    Level 5: Champion
     Joined: Mar 06 2008
    Points: 33,465  |  Posts: 188

    Hi Honda750,

    We checked with the Content Ads team on this to get more info for you. No, Content Ads does not use ad group keywords to generate themes. We do compare the advertiser’s landing page to the publisher page to see that they have similar themes. This helps provide more relevant matches at the page level.

    Hope that helps.

    Thanks for writing!

    Carolyn

    Carolyn Miller

    adCenter Community Team PM

    posted Fri, Oct 22 2010 11:39AM
    by Stevo604
    Level 2: Participant
     Joined: Oct 22 2010
    Points: 680  |  Posts: 7

    Hi Carolyn,

     

    Is it still true that AC content ads don't use keywords to create themes? Is there a best practices guide to setting up content network campaigns on AC? It seems like it is very different from Adwords.

     

    Thanks

    Filed under:
    posted Fri, Oct 22 2010 08:53PM
    by Britt H - SUP
    Level 5: Champion
     Joined: Aug 09 2010
    Points: 15,190  |  Posts: 194
    Verified by Ricky Poole - MSFT

    Hi Stevo604,

    Thank you for your post.

    The information that Carolyn provided above is still true. Our content ads do not use ad group keywords to generate themes. I have provided a link below that goes more in depth to how content advertising works and also gives steps to help you succeed in content advertising.

    http://advertising.microsoft.com/support-center/search-advertising/content-advertising

    Thank you again for your post.

    US Microsoft Advertising Support.

     

    posted Fri, Nov 26 2010 10:48AM
    by Stevo604
    Level 2: Participant
     Joined: Oct 22 2010
    Points: 680  |  Posts: 7

    Hi Britt,

    Thanks for the info and I am happy to see you are expanding the content network into Canada.

    "At first, content ads in Canada will only display on MSN webpages but you can look soon look forward to distribution on other Microsoft sites in Canada. "

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