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Subscribe   |   adCenter Advertiser Support » General Troubleshooting / Miscellaneous Realistic starting bids for Content Network?

Realistic starting bids for Content Network?

posted Sat, Mar 06 2010 07:10AM
by Honda750
Level 3: Contributor
 Joined: Aug 28 2009
Points: 1,765  |  Posts: 21

Let's suppose I'm trying to promote my site via ads on the Content Network.

Let's say the demo I'm trying to reach is 30+ females.

Suppose I create an adgroup consisting of about 10 celebrity names currently hot on Bing xRank

 

What would anyone suggest as the starting bid?   (USD)

.25?  .50?  1.00?  2.00?   what?

This post has 1 Reply | 1 Follower

posted Sun, Mar 07 2010 06:42PM
by Paul K. - SUP
Level 5: Champion
 Joined: Nov 20 2009
Points: 72,240  |  Posts: 947

Hello Honda750,

I could not give you a definite answer for this question.

My Suggestion for you would for you to use the Update for Best Position option. Use that performance from previous months and place your bids accordingly. 

With new advertiser and being a PPC advertising platform the data you see may very due to advertiser staying competitive. But if you use that tool as a guideline you should be off to a good start.

Thank you,
Microsoft Advertising Support

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