Hello ronaldstepovers,
If you are in Budget Pause it appears that you may have consumed your daily/monthly budget.When you did raise your budget it does take a little bit of time for it to realize that there are still funds available in your monthly budget to consume.
Here is a little bit more information about budgets:
About budgeting
Before you can submit your ad campaign, you must set a campaign
budget amount and select a budget option. You can change the budget
amount or budget option any time you want to.
Setting a budget amount
The budget amount covers all of the ad groups
(A grouping of individual advertisements. Separate ad groups within a
campaign help to distinguish ads in meaningful ways. For example, a
"Holiday Toy Promotion" campaign might contain ad groups named "Toy
Plane Ads" and "Doll Ads.") in a campaign.
When you enter a budget amount, you do not need to specify a currency (The type of money used in various countries or regions. Microsoft adCenter supports a number of currencies.) or type a currency symbol. Microsoft adCenter uses your billing country or region to determine the default currency.
Selecting a budget option
There are several budget options, so you have flexibility and control over how your budget gets allocated across the month:
- Daily budget.
With the budget per day option, you set the maximum you want to spend
on a daily basis, in addition to a monthly budget. Please note that the
daily budget is a target. The actual daily spend could be higher or
lower than the daily budget, but the monthly spend will not exceed the
monthly budget you set.
If
you want to make regular changes to your budget, for example, to adjust
for increased demand during a promotion, select the daily budget option.
- Monthly budget. If you don't anticipate changing
your budget often, select the monthly budget option. With the monthly
budget, you have two choices for how it gets spent:
- Divide budget across month.
Use this option if you want to distribute a tight budget over an entire
month or if you don't want to monitor your account regularly. With this
option, your daily spend will approximate the monthly budget divided by
the number of days.
- Spend budget until depleted. Use this option if you want to maximize impressions (An ad that is served to and displayed on a user's browser.) and you are monitoring your campaign throughout the month.
About the estimated spend
When you are setting a budget for a new campaign, you'll see an
estimated spend value. The estimated spend is a calculation of how much
your campaign could cost per month if you were able to set an unlimited
budget. However, the budget amount you set is what determines how much you will actually spend.
Microsoft adCenter uses the following factors to calculate the estimated spend:
- The keywords or website placements in your ad group
- The bids
(The maximum amount—either cost per click (CPC) or cost per thousand
impressions (CPM)—that you are willing to pay, excluding incremental
bids, for each keyword.) you set for those keywords or placements
- The estimated number of clicks
- The estimated average cost per click
As you change your bids on the keywords or website placements in
your campaign, the estimated spend changes. For example, if you
increase the bid amount, the average position (The location of an ad on a Bing results page. For example, position 1 is at the top of the page.) of your ads could increase, which in turn could increase the number of impressions, the click-through rate (The ratio of the number of times an ad is clicked to the number of times the ad is displayed. ) (CTR), and the number of clicks. As a result, the estimated spend value would also increase.
You can use the estimated spend as a factor in determining where to
set your budget and how to allocate your budget among several
campaigns. For example, if one of your campaigns has an estimated spend
of $200, you might not want to set your monthly budget at $300, which
would be $100 over the spend. It might be better to allocate that extra
$100 to a different campaign where your current budget is less than the
estimated spend for that campaign.
Thank you,
Microsoft Advertising Support