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preventing publishers from fraud clicks

posted Thu, Feb 04 2010 04:07AM
Level 2: Participant
Joined: Feb 04 2010
Points: 260  |  Posts: 2

     Previously, I was a publisher of google adsense, but some one targeted me (dont know cause of competition or jealously) and violently clicked on ads for continuously 1 week, and atlast after my every effort, my account was disabled by google. Offcourse they have predicted suspicious activity in my account, but this is also true that I was not responsible for that. Hence I have a suggestion to protect both advertizers and publishers from such attacks which currently google dont provide.

My suggestion is,
 


   If we allow the publisher himself to decide whether the click is valid or not. This can be done by providing the publisher a option in control panel, where he/she can monitor all the clicks, and if he finds the clicks to be invalid , in the control panel itself, he can deny those clicks. There wont be violation to  privacy policy, as you won't need to show the ip addresses of clickers, instead whole thing can be tabulated in form ::

Address 1 :  10:15am
Address 1 : 5:10 pm
Address 2 : 10:20 am
Address 3 : 4:55 pm
 (here the ip who clicked on 10:15 am, has again clicked on 5:10pm ,so that publisher can deny the accepting second click)
so on..

(here no ip add. will be shown to publisher, only a symbol for one ip address.

Hence by doing so, all the repeated clicks from a single ip can be monitored by the publisher himself, and he can deny all such clicks. Hence the publisher will be surely remain safe from invalid clicks and your team will not need to monitor all the accounts,instead only those account who still find invalid clicks in their earning zone.

 

Please suggest your reviews on what if publishers are equipped with such feature.

This post has 3 Replies | 2 Followers

posted Mon, Feb 08 2010 08:11AM
Level 5: Champion
Joined: Mar 06 2008
Points: 39,860  |  Posts: 518

Hi Akshay

Are you a member of the pubCenter beta? If so, please let us know and we can direct you with instructions on using the pubCenter forum.

Thank you for using the community.

Chris

Chris Norred, online community program manager for Microsoft adCenter, API and publisher programs.

posted Tue, Feb 09 2010 08:20AM
by puppa
Level 4: Star
Joined: May 27 2009
Points: 6,495  |  Posts: 76

Maintaining a qualified ad network is important. As my understanding, pubcenter also monitors it. However, giving publisher the ips from which ads were clicked may be not a good idea. If there is a click-monkey who is paid to click, a cheater (publisher) can pay the click-monkey by the ip. That may provide a way to pay for fraud clicks.

puppa

posted Sun, Feb 14 2010 09:44PM
Level 2: Participant
Joined: Feb 04 2010
Points: 260  |  Posts: 2

well I am not suggesting to display ips , instead the publlshers can be displayed some text instead of ips like (Address 1 not 122.21.32.12) no need to display the ip to publishers..any set of symbols can be used instead of ips..

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