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Subscribe   |   adCenter Advertiser Support » General Troubleshooting / Miscellaneous Tracking conversions

Tracking conversions

posted Mon, Jun 22 2009 08:12AM
by FishnDestin
Level 2: Participant
 Joined: Jun 19 2009
Points: 685  |  Posts: 6

Is there any way to show conversion rates and sales/revenue?
How is a business suppose to accurately manage paid search without this data?
Is there any way to track this in Google Analytics?

This post has 3 Replies | 4 Followers

posted Mon, Jun 29 2009 12:32PM
by Jason Hong - MSFT
Level 3: Contributor
 Joined: Jun 29 2009
Points: 2,780  |  Posts: 32

I do not think there is a way to track Revenue/Conversion in adCenter at the moment. I believe that is something you can do that with Google Analytics. However, I believe you will have to upgrade to the Enterprise version.

Jason Hong, Account Manager for Microsoft Advertising.

posted Tue, Mar 02 2010 05:04PM
by ppchelpers
Level 1: Member
 Joined: Mar 03 2010
Points: 50  |  Posts: 1

Any News on this? This is something that Yahoo and Google both allow. Being able to pull down revenue is very important so advertisers can make good bidding decisions. Can you please escalate this and get it addressed sooner than later.

posted Fri, Mar 05 2010 01:23PM
by Redfly
Level 2: Participant
 Joined: Feb 14 2010
Points: 980  |  Posts: 13

I feel your pain. There are some pretty essential features that Adcenter is still missing. A MUCH larger negative keyword capability and value/ecommerce value tracking.

 

You're best bet is to tag all your adcenter destination URLs using this:

 

http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578

 

You can pass your keywords into the campaign term field yourself automatically. It;s what we do and works pretty well. Give me a shout if you need any help.

Managing Director

Redfly Internet Marketing Ltd

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