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Conversion Rates

posted Fri, Jun 19 2009 08:48AM
by FishnDestin
Level 2: Participant
 Joined: Jun 19 2009
Points: 685  |  Posts: 6

Does Microsoft Adcenter not have a column for conversion rates in the reporting?

Answered (Not Verified) This post has 0 verified answers | 5 Replies | 3 Followers

    posted Wed, Jun 24 2009 06:53AM
    by AdCenter.Rep
    Level 4: Star
     Joined: Jun 19 2009
    Points: 5,570  |  Posts: 84

    Dear FishnDestin,

    Thank you for your post regarding conversation tracking.

    If I understand you correctly, you are inquiring about conversation tracking column in reporting.

    Couple of Question I need to ask to get the best possible answer for you are:

    1.       What Reports are you running?

    2.       Are you able to see conversations in the performance grid?

    Thank you,

    adCenter Support Rep

    posted Thu, Jun 25 2009 08:03AM
    by FishnDestin
    Level 2: Participant
     Joined: Jun 19 2009
    Points: 685  |  Posts: 6

    I have run keyword performance reports, but this is not very practical. I want to see conversion rates in the interface under the campaign tab. I am able to see conversions this is why I don't see why there is not a conversion rates column.

    posted Thu, Jun 25 2009 08:12AM
    by AdCenter.Rep
    Level 4: Star
     Joined: Jun 19 2009
    Points: 5,570  |  Posts: 84

    Hello FishnDestin,

    Unforunately, we do not have a rate column for conversation. I will submitt feed back on your behalf and this might be an option in the near future.

    Thank you.

    posted Thu, Jun 25 2009 08:17AM
    by FishnDestin
    Level 2: Participant
     Joined: Jun 19 2009
    Points: 685  |  Posts: 6
    Suggested by Jason Hong - MSFT

    Thank  you!

    posted Mon, Jun 29 2009 12:28PM
    by Jason Hong - MSFT
    Level 3: Contributor
     Joined: Jun 29 2009
    Points: 2,450  |  Posts: 32
    Suggested by Jason Hong - MSFT

    Hello,

    You can see the conversion rate now when you run a keyword performance report. To see this column in your report you will need to do the following:

    1. Go to "Change column and layout"

    2. Check the "Conversion rate" box

    3. Run the report

    Hope this helps!

    Jason Hong, Account Manager for Microsoft Advertising.

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