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Website Placment Feature-Has Anyone tried?

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No matter what I add from the URLs in my placement report, it says the site is not within the content network. Has anyone had success with website placement?

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  • Hi Daniel,

    I was also able to replicate this issue you are experiencing with the Website Placements. I have sent this issue to the team for review and I will update once I hear word from them.

    Thank you

    Brian H - MSFT

  • This is still happening.  Every single website you put into the placement tool - even ones DIRECTLY from your placement report - when trying to set up a Placement campaign - do NOT WORK.  The box simply goes yellow.  And you can't proceed.  So frustrating.  Has this been fixed?

  • Hello Andy7744,

    Could you email me your account information/number to ‘ adcforumresponse[at]microsoft[dot]com’ so I can investigate your issue?

    o Who requested message: Ricky Poole – MSFT
    o adCenter username:
    o Affected account(s), if not all:
    o Affected campaign(s), if not all:
    o Brief summary of the issue:

    Thanks! :-)

     

    Ricky Poole - Web Support Specialist

    Twitter: Follow adCenter

  • Hello Andy7744,

    I gathered all of the information we have on "placements" please see below. If you have any additional questions, please send me previous post with the ask for your account information and we can have a further look.

    Hope this help!

     

    Content Ads Information

    • Content Ads are text ads that are displayed on a variety of websites, due either to relevant keyword or site bids.
    • When you submit Content Ads in the U.S., Microsoft distributes them on our content network of Microsoft and Yahoo! sites, as well as third-party websites.
      • Microsoft has partnerships with several third-party websites and networks. When Microsoft distributes content ads to third-party sites, those ads are considered syndicated. Such partner deals boost our network – which gives you the opportunity to reach more customers.
    • As with any Microsoft Advertising adCenter campaign, the volume you experience will vary depending on keyword selection, site targeting, site exclusion, click-through rate, and fluctuating inventory.

    Content vs. Search Ad Distribution

    All ad groups are initially set to be distributed on both search and content sites on the Microsoft digital network; however, you can select whether to have your ads distributed on search pages, on content pages, or both. These controls are located on the Ad Group Settings tab under Advanced Options. You can modify your ad group distribution in three ways:

    • Content-only: Distribute only on content pages
    • Search-only: Distribute only on search pages
    • Hybrid: Distribute ad groups on both search pages and content pages 

    Content Ads and Search Ads may be syndicated to the same partner sites.

    • Search syndication ads are triggered by a keyword search on the partner site and served similarly to ads on Bing.com. You can reach the partner audience through your existing search campaigns.
    • Content syndication ads can be triggered in two ways:
      • Through keywords that are crawled on a publisher's page and identified as being highly relevant.
      • Through site targeting, which allows you to forgo the use of keywords and instead select and bid on participating publisher sites.
        • Keyword and site bids are thrown together into the auction mix to determine the placement of ads on each site.

    Microsoft Content Network

    Microsoft Advertising works with the web's top publishers to help you significantly extend your reach through Content Ads. Our high-quality Content Network in the U.S. includes Microsoft-owned and operated sites, like Bing Travel, Hotmail, MSN pages, and the Windows File Association page; Yahoo!-owned sites; and participating partner sites like those on the NBC Universal Digital Network.

    Here are just a few of the sites where your Content Ads could display:

    • MSN webpages, including Health and Fitness, Money, and Travel (U.S. and Canada)
    • Yahoo! webpages, including Finance, Movies, Mail, and Groups (U.S.)
    • NBC Universal, including NBC.com and Bravotv.com (U.S.)
    • ABC.com
    • Advance Internet Network, including NewJersey.com and Oregon Live
    • Newspaper Consortium, including the San Francisco Chronicle and the Chicago Sun Times (U.S.)

    Take advantage of our high-performance network

    Your ads display on quality sites, and they can reach more of your desired audience as they browse their favorite topics online. Content Ads offer the same targeting options as your search campaigns, plus these distribution features help you reach the right users:

    • Site Targeting: Enhance the return on your advertising spend with key features like geographic and demographic targeting that leverages valuable user data. Some publishers allow you to target their websites, which means you can forgo the use of keywords and instead place bids on whole sites. You can then use the Placement Performance Report in adCenter to see performance metrics for those site-targeted ad groups. Most Microsoft-owned websites are not currently available for site targeting, but you can use this feature for MSN Hotmail.
    • Site bidding and website exclusion: Control where your ads appear in order to focus your campaign on the sites whose audience best matches your customer profile. Bid on certain sites or exclude Content Ads from displaying on certain sites throughout the Microsoft Content Ads Network. Enter up to 500 domain URLs for the sites you do not wish your ads to display on.

     

    Third Party Sites for U.S. Content Ads

    The below list is not comprehensive but does include major third party sites.

     

     

      Advance Internet Digital Network
    • Advance Internet is a leading creator of local news and information websites, created in alliance with over 25 newspapers affiliated with Advance Publications Inc. Their local websites serve as top destinations for online local news, information, jobs, autos, real estate, and more.
    • The Advance Internet network includes the following sites:
      • nj.com
      • al.com
      • Cleveland.com
      • oregonlive.com
      • nola.com
      • mlive.com
      • Syracuse.com
      • PennLive.com
      • Masslive.com
      • silive.com
      • lehighvalleylive.com
    • Advance Internet's sites are available for site targeting.
      • In the Website Placements dialog, paste the desired URLs from above.
        • For example: nj.com

     Healthline
    • Healthline.com is a leading online resource that provides trusted health information, tools, news, and doctor-reviewed content for healthy living.

       MSNBC
    • MSNBC.com delivers a full spectrum of news in one location. Drawing on its award-winning original journalism and NBC News heritage, the site presents compelling, diverse and visually-engaging stories on the consumer's platform of choice.
      • MSNBC is a joint venture of Microsoft and NBC Universal.
    • MSNBC is available for site targeting.
      • In the Website Placements dialog, paste the following URL: msnbc.msn.com
    • For more details:

      NBC Universal Digital Network
    • Microsoft is the sole provider of Content Ads on NBC Universal sites. It is Microsoft’s first content ads partnership in the Entertainment vertical.
    • NBC Universal sites have a vast audience.
    • NBCU’s digital network includes the following sites:
      • NBC.com
      • Oxygen.com
      • BravoTV.com
      • TelevisionWithoutPity.com
      • USANetwork.com
      • SciFi.com
      • SciFiWire.com
      • Fidgit.com
      • AccessHollywood.com
      • Oxygen.com
    • For more details, read our Community blog post.
    PC World
    • PC World (pcworld.com) is an online resource for management-level buyers and users of technology products.
    • Each month, PC World sites help an average of 6.3 million unique visitors plan, buy, use, and integrate technology products and services for work and home alike.

    Wall Street Journal Digital Network
    • The Wall Street Journal digital network reaches an average of almost 35 million monthly users – an audience of well educated business and finance news consumers. 
    • The WSJ digital network includes:
      • All Things Digital (allthingsd.com)
      • Barron’s (barrons.com)
      • Market Watch (marketwatch.com)
      • Market Watch – Big Charts (bigcharts.marketwatch.com)
      • Market Watch – Virtual Stock Exchange (vse.marketwatch.com)
      • The Wall Street Journal (wsj.com)

    More Resources

    Ricky Poole - Web Support Specialist

    Twitter: Follow adCenter