Google ValueTrack Equivalent in Microsoft Advertising

Hi Clicks and Mortar,

With adCenter campaign analytics you should be able to get the information you are looking for. Please visit this article for further details:

http://advertising.microsoft.com/wwdocs/user/en-us/researchlibrary/researchreport/CampaignAnalytics-GetStarted.pdf

I am not sure if this covers all of your needs but should be a good starting point.

Let me know if you have any additional questions.

Thanks! :-)

Hi Clicks and Mortar,

In addition to Campaign Analytics, you can also use query string parameters. These are don't provide all the same info as ValueTrack, but some additional info is available. Take a
look at the article "Using query string parameters to learn more about who is clicking your ad" at http://adcenterhelp.microsoft.com/help.aspx?project=adcenter_live_std&mkt=enus&querytype=keyword&query=yekdi665 for more info.

Thanks, Michael Gardner - MSFT