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I tried the adcenter months ago but was already "declined" as I was a Safari user. After a while I figured that they wont support it anyway in the near future so I went on with Firefox (what they recommend for Mac users). Still, beside the fact that I get the message that my system might not meet the requirements I finally set up a couple of test campaigns.
I waited for more than 2 weeks - nothing happened. The support tickets were just plain templates, without even reading the questions, so I went back to my adwords account which worked for years.
2 months passed since then and I decided to come back. Surprisingly I have around 700 impressions for the xxx keywords I just copied from my adwords account.
But now the question part:
For keywords which are completely irrelevant (I already cleaned/deleted them in adwords), I have a 8-9 in the quality score. Example: vacation homes by owners, vacation homes for rent, etc.
Point is, I have a real estate website. The word vacation/owner does not appear on the ad and NOwhere on the whole website. Still, the whole thing gets an 8 or 9 in QS? Keyword Relevance: GOOD. (no "vacation" or "owner" on the whole website, neither in the ad)
Even better point is: keywords like "buy condo in city X" usually have a QS somewhere in between nothing and 2 (max.) - QS says: keyword relevance POOR. (of course, it only comes on the website several times and obviously on the ad itself)
Whats the big difference now here or what am I doing wrong?
Hello dkanalie,
Thank you for your post!
The Quality Score of a keyword is getting refined over time as your number of impressions increase. Since many of your keywords still have limitted volume, I would expect the quality score to become more accurate once traffic is increasing. It may also depend on which landing page you link to on your website.
Hope this helps!
Thanks! :-)
Ricky Poole - Web Support Specialist
Twitter: Follow adCenter
Hi dkanalie,
Looking over your account, your Quality Scores don’t look bad, most between 6 and 9.
Only exceptions are some generic keywords like “condos” or “apartment finder” which are also highly competitive keywords.
I would suggest three things to improve performance:
1) Increase bids to at least 30 cents. Bids below the $0.30 threshold barely make it into the auction.
2) Add exact and phrase match type, advertiser is using broad only.
3) Test different a d copy (three to four recommended)
In addition to community forum support you might want to use the QuickLaunch program to get the further support:
http://advertising.microsoft.com/small-business/microsoft-adcenter/quicklaunch-resources
Hope this helps! :-)
I apologize for my delayed response. Could you email me your account information to 'adcforumresponse[at]microsoft[dot]com’ so I can investigate your keywords?
o Who requested message: Ricky Poole – MSFT o adCenter username:o Affected account(s), if not all:o Affected campaign(s), if not all:o Brief summary of the issue:
Sent the email weeks ago, still no reply. AWESOME SUPPORT!
I forgot to mention: QS still is down for all the major keywords, up for everything which doesnt make sense at all. The campaign is running now for weeks and still NO increase or change AT ALL. So, nothing changed "over time" ... Beside the email for the support which was ignored (see above, or do they just need a month time to answer?) I´m NOT impressed at all. Guess I will have to keep on spending all the budget on Google - they react quicker and the campaigns work within two days max.
Or any other tip which can make me change my mind?
I apologize for your frustration. I thought I had answered your question from above and responded via the forums?
I'll give your account another look and see what is going on.