No Traffic , No Clicks, No Impressions , No Explanation, Since Feb. 26, 2011. Why ?

Hello dtajgroup,

Without details of your account i will not be able to assist you regarding your issue of performance drop.

Couple of basic things you may want to do is, Contact Support so they will be better assist you. If you have already contacted support please provide a SRX ID.

Please also check the following:

• Bid only on keywords that are directly relevant to items you are selling, offering, or discussing on your site. Expand your list of keywords by using the Microsoft Advertising adCenter keyword research tools to help you identify relevant keywords. These tools can help you identify new keywords that are relevant to your site content, but you are responsible for determining which generated keywords are relevant. For more information, see About the keyword research tools.
• Run keyword performance reports. By tracking keyword data, you can make smarter decisions about whether to increase or decrease keyword bids. For more information, see Run a keyword performance report.
• Make your keywords more relevant to users' queries by assigning match types appropriately. When you create keywords, try using broad match only at first. After your campaign has run for a month or so, use the keyword performance report to see how your keywords have performed. Although you have selected broad match only, your reports will show you when your ads were triggered by broad, phrase, or exact match to your keywords. You can then adjust your keyword match types and bids to create the most effective combinations. For example, you might find that only an exact match for "manila folders" results in a high click-through rate. In that case, you can stop using broad match. For more information, see About match types.
• Use negative keywords to make ads as relevant as possible. For example, if your ad sells hair styling products and you have specified mousse as a keyword, you can prevent your ad from being displayed in response to a search on chocolate desserts by specifying chocolate and dessert as negative keywords. For more information, see About negative keywords.
• Organize your keywords into ad groups for each subject area. If your site has offerings in several business categories, such as autos, housing, and pet food, create an ad group for each category. For more information, see About improving ad relevance.
• Optimize your keyword list by deleting underperforming keywords from your account. Analyze your keyword performance regularly, and keep only those keywords that deliver a high-quality experience to consumers.

About improving landing page performance

If your ads have a good click-through rate (The ratio of the number of times an ad is clicked to the number of times the ad is displayed.) (CTR) but their conversion rate (The percentage of ad clicks that result in a completed transaction, such as a purchase, a registration, or whatever you consider the best measure of the ad's success.) is low, you might want to analyze the landing page (The webpage on which a user "lands" after clicking an ad title. The title links to the page specified by the ad's destination URL.) for ways to help improve its performance.

Here are some possible ways to improve your landing pages:

• Provide relevant content. For each ad, be sure you're sending potential customers to a landing page with content that's relevant to their search keyword. If they don't quickly see what they were expecting, there's a good chance they'll abandon your site. An easy way to send customers to a more relevant landing page is to use dynamic text (A word, phrase, or other information that is inserted into the title or text of an ad to customize it in response to a specific search query.) to direct them to the appropriate page within your website based on their search keyword.
• Include keywords in landing page text. To help ensure that your keywords are approved, be sure to include all of them on your landing page. Note that site crawlers do not "read" text that's embedded in images or JavaScript, so your keywords must appear as text within one or more of these HTML tags:
  • Description meta tag
  • Keywords meta tag
  • Paragraph tag
  • Image tag (in the ALT attribute)
  • Title tag
  • List item tag
  • Heading tags
  By including your keywords, you'll also increase the relevance of your landing page for those keywords, which can improve your ad's position and possibly boost your CTR.
• Improve the organization. Is the landing page unnecessarily complex or disorganized? You want potential customers to be able to quickly locate what they are looking for without scrolling or clicking to other webpages. Make sure critical information, such as product information and incentives, is displayed on the first page they see (or "above the fold").
• Make sure your landing page loads quickly. Many people abandon a website that isn't displayed within a few seconds. Test the loading time of your landing page. If it's slow, try reducing the number of graphic images or taking other appropriate measures to help it load faster.
• Spell out your product's benefits. Make a clear connection between your product's features and its benefits to your customers. Include a call to action, and create a sense of urgency by using words such as "now" or "today."
• Build trust with potential customers. Provide information about credit card security, shipping costs, and your return policy.
• Display a highly visible "order" button. If you're selling a product on the landing page, use a graphic image that has action words such as "buy" or "order" and place it "above the fold" in a prominent location.
• Make the purchase process easy to follow. Review your customer's likely experience of buying your product, right down to the shopping cart. If anything is difficult along the way, you risk losing a valuable customer who's ready and willing to buy.

Thank you,

Paul K

Many people complaining about traffic loss. Something is going on behind the sceen. Please investigate with management for all of us. If algorithm change then it is ok to let us all know. As an Advertiser we need infomation, expecially when we have made NO Changes to our campaigns.

Regards,

David Mc

Hello dtajgroup,

We are always trying to make things better and always updating things to improve our system. Please Contact Support so they can review your account.

Thank you,

Paul K

Paul,

Maybe you can help me.  I have had this same issues of not getting any impressions in the past 2 weeks, and I have called in and have received help, but honestly I do not think I am getting the correct answer.

Account; X0445544

Please take a look at my campaign and see what is the reasoning behind this.  I am very frustrated at Microsoft for giving me no clear answer, and just leading me around and around each and everyday. 

BTW the customer ID for this case is #1149279965

Thanks

Hello Trung Ngo,

As part of the adCenter quality initiative and is designed to carefully assess the quality and relevance of an ad and landing page to a Bing user's query, to ensure the best experience for the user and a better marketplace for our advertisers. We asset the following:

• Bidded keywords
• Ad copy: Ad titles, text, and display URLs
• Landing page
• User experience

• An improvement in the experience that Bing users have with sponsored listings.  
• If your keyword, ad, and landing page combinations are of low quality or relevance based on the criteria we have specified, you may notice a decrease in impressions and clicks to your site. Like other online advertising programs, in order for your ads to perform consistently, you will need to improve the quality and relevance of your advertisements. You may also need to adjust your default keyword bids (maximum cost-per-click) to remain in the same position that you were in before.

Frequently Asked Questions

Q: I’ve improved the quality of my ads and landing pages based on your quality guidelines; can I have my quality reassessed?
A: If you have made improvements to the quality of your keywords, ads, landing pages, or site type in conjunction with our guidelines, you may notice a positive improvement in your ad traffic. However, this is not guaranteed.

Q: Why is my ad showing up in a lower position or not at all?
A: There are several reasons why your ad could or could not be showing up in the Bing listings:  

• Check your bid; increase it if the keyword is important to you  
• Check that your ad is live
• Check your CTR

Also, as a result of seasonality and increased engagement by advertisers, you may also need to adjust your default keyword bids (maximum cost-per-click) to remain in the same position as before. In addition, we look for quality of ads and landing pages to ensure the best experience for the search user.

Q: Can I just bid more to get back to my old position? What do I need to bid?
A: In order for your search ads to perform consistently, you will need to improve the quality and relevance of your advertisements. You may also need to adjust your default keyword bids (maximum cost-per-click) to remain in the same position as before. I do not know how much you would need to bid to perform at your former position. However, I do encourage you to adjust your default keyword bids, and always follow the adCenter editorial guidelines.

Q: I’m seeing drops in rank/traffic on my site, but not my competitors … why?
A: Advertisers can experience differing levels of impact because of varied content types and a number of other quality factors. We evaluate all advertisers with the same criteria that will bring the best user experience to our searchers.

Q: Are you removing me from the auction?
A: No; if your keyword, ad, and landing page combinations are of low quality or relevance based on the criteria we have specified, you may notice a decrease in impressions and clicks to your site. For your search ads to perform consistently, you will need to improve the quality and relevance of your advertisements. You may also need to adjust your default keyword bids.

I hope these helps to answer some of your questions.

Thank you,

Paul K

Hi Paul,

Thank you for the information, but I am very aware of these answers, as I have been managing PPC for the past 5 years, both Google & Bing and I have never seen of heard of any of the ridiculous answer that was presented to me by Microsoft supervisor, hence I thought I might come to you for help.

If you go into our account, right now I am just running 1 campaign, 1 adgroup and 1 keyword which is our product brand name using broad, phrase and exact and bidding $10 CPC in trying to get some impressions.  I truly feel that something is wrong Microsoft system and hence many of us are having this issues.  Google is even more strict on PPC than Bing, and I have never seen such instances where I could not figured out the reason as to why my ads are not receiving any impressions.

Anyhow, see if you can help me with this. I am quite upset with Bing.

Hello Trung Ngo,

I do understand that is it frustrating that you are not getting the results that you are wanting. However with the content that you are advertising does not apparently to meet our editorial criteria.

I do understand you are involve in PPC for a very long time just by looking at the structure. However new updates and guidelines may have made it a little different.

Bing has always been about quality and unique content on the landing page. If you feel like there is something wrong. Please Contact Support and provide a new service request and we can investigate further.

Thank you,

Paul K

Paul,

With all due respect, I was a network and system engineer for many years (CCNP, CNE, MCSE), I started right as NT 4.0 Server came out and I know Microsoft is notorious for "Fix one thing and it breaks 10 others" (Service Packs for example). I was so glad to get away from that then Microsoft takes over Yahoo's PPC and with adCenter I feel like I'm right back at square one again with Microsoft. I cringe every time I hear about "upgrades, updates, improvements" to the adCenter platform because that always seems to cause something else to go out of whack. Right now adCenter is 5 hours behind in reporting and I can't determine the effectiveness (or ineffectiveness) of the new strategy I implemented. I may not know until I'm $1,000 in the hole again. I'm really surprised adCenter hasn't 'Blue Screened' on me yet.

The last month Microsoft was busy updating their Adcenter, and it just really messed up all of my conversions and data, and they don't even send us an email notification like Google Adwords once an update is scheduled.I also feel, that Microsoft changes really corrupted the system and hence the reason why so many of us are affected and no clear reasoning behind Microsoft explanations.

Can you tell me which account you see the budget overspending for? That should not happen.

Also we're looking into slow reporting.

Not trying to get into anyones face here, and I can appreciate everyones frustration as i have certainly had some of my own..

We should not forget however that we are all in some form or another entreprenuers, and being involved in many projects as a business owner and an employee one thing I have learned is that sometimes "speed to market" is more important than perfection. What is perfection anyway? To me perfection is the constant and never ending conquest towards improvement and advancement, exceeding expectations and leaving competition in the dust.

It will never be perfect, thats what makes it fun, and if we spent all our time working on our ideas and trying to make them perfect before we rolled them out we would never see them hit the market.

I beleive the teams at MS are working pretty hard to offer everyone a great service and I don't know about the rest of you but I like my rent payments and my hydro bills...haha ohh wait thats right I don't have one.

anyway just some thoughts I think maybe we all should consider before we start slamming something that brings a lot of opportunity to people around the world.

If its not working, change your approach

Hi,

I just wanted to say that our firm has experienced the traffic AND impressions from MSN Adcenter suddenly just DIE without any modification to our campaigns, landing pages or bids.

We are bidding competitively, our landing pages are very relevant to the keywords that we are advertising under and our CTR on most keywords is over 10%. We have never missed a payment for the traffic we have purchased and are not advertising anything that is censored or illegal, so I am absolutely puzzled as to why this would happen.

I contacted support with no concrete answer as to why this has happened, if anyone on this forum has the ability to look at our situation here is the ticket number:

1150789140

We spend $2000+ a day with other advertising networks and have done for the last 5 years. Could someone please help me out here. It sounds like a lot of other people are having the same problem as well.

I am sure this is a simple technical problem on Microsoft's side that has occurred with the latest updates that happened on March 12, 2011, that can be fixed easily as this is directly when the traffic started to die, but as for now it is SO frustrating. PLEASE HELP!!!

Hello Enzo2602,

I have looked into the ticket number that you have provided. We are currently looking into your account to see what the issue may be.

Currently your case is being looked at by our devlopment team to see if there are any techincal issues with your account. I will follow up with them and provide any details i can.

Thank you,

Paul K

Hi Paul,

Thank you for your fast reply. I will wait patiently to hear back from you on here. In the meantime, should I just open a new account and import all my old campaigns from my existing account into a new one. Could you or someone that has had the same problem share if this has helped to regain the flow of traffic.

Kindest Regards