adCenter Blog

Insiders Tips for #Social and #SEO Success from #SMX London

Simone Schuurer - MSFT — Wed, 16 May 2012 15:43:00 GMT

Got up two mornings in a row at 6AM and it’s taken two strong coffees to appreciate that the sun is shining today. However (and how nerdy have I become!?) the first SMX session ‘Social shares, the new link building’ woke me up and cheered...(read more)

SMX London 2012: The New Behavioral Ads With Retargeting & Remarketing #SMX

Nadia Hamraie - MSFT — Wed, 16 May 2012 15:28:00 GMT

Who hasn’t been a victim of retargeting or remarketing ads? Most of you must have had ads following your user journey and it works… As a marketer, it’s always good to learn about new techniques and not miss out on the opportunity to...(read more)

SMX London 2012: Complying and Coping In the New World of Regulated Global Marketing Environment

Nadia Hamraie - MSFT — Tue, 15 May 2012 16:28:00 GMT

The EU’s cookie and tracking legislation is an onerous policy that limits online marketing. US lawmakers are contemplating sweeping changes to intellectual property law that will stifle access and the flow of information. What’s a marketer...(read more)

How to Seduce Seven Types of Searchers with Great #PPC Ad Copy #SMX

Simone Schuurer - MSFT — Tue, 15 May 2012 16:24:00 GMT

Welcome to London: it is pouring with rain and the tube doesn’t work. When the district line does reluctantly grinds to a halt at Fulham Broadway it only takes minutes to reach SMX London which is taking place in the home of Chelsea Football Club...(read more)

Brooks Running Finds Success with Bing and Yahoo! Search

Maryn Juergens - MSFT — Mon, 14 May 2012 19:31:00 GMT

Want to know if advertising on Bing and Yahoo! Search actually supplies a great ROI for your SMB’s marketing dollars? Don’t just trust us - trust your fellow SMB customers. The proof was in the numbers for Doug Rosenberg, Online Traffic & Loyalty...(read more)

FREE Limited Time Accreditation!

Ricky Poole - MSFT — Mon, 14 May 2012 18:05:00 GMT

The best things in life are FREE!! Are you ready to become a Microsoft Advertising Accredited Professional ? For a limited time we are offering FREE accreditation so don’t hesitate, sign up and take the exam today by following this link and clicking...(read more)

Heads Up: Microsoft adCenter Terms and Conditions 2012 Update

Ricky Poole - MSFT — Thu, 10 May 2012 19:00:00 GMT

This is just a quick heads up that your Microsoft Advertising adCenter Terms and Conditions have been updated with the goal of enhancing our service to provide greater payment flexibility. An adCenter prepay option will be available --no word, yet, on...(read more)

Location Targeting – New Functionality and Editorial Implications #ppc #sem #targeting

Leslie Fons - MSFT — Wed, 09 May 2012 09:39:00 GMT

In today’s global world, whether you have a local or international business you want to optimize your reach. If you’re in the US, UK, Ireland or France, you will start seeing changes to targeting options that align more with the industry norm;...(read more)

Find a Pro Directory: Getting Help with Your adCenter Campaigns

Tina Kelleher - MSFT — Tue, 08 May 2012 20:41:00 GMT

Those of you who have been following along with the Campaign to Fame may remember reading posts where the contestants were singing the praises of the Microsoft Advertising Accredited Professionals they’ve been working with to help optimize their...(read more)

Campaign to Fame: Final Thoughts | #bingppctip_Star #ppc #sem

Omar Willey - Seattle Star — Mon, 07 May 2012 21:00:00 GMT

Well, that was fun! As our Campaign to Fame comes to a close, I'm extremely grateful to have participated in it. I have been very thankful as well for the personal touch the folks at Microsoft Advertising have shown all of us. The entire process has...(read more)

Campaign to Fame: Tips on Improving Performance | #bingppctip_star #ppc #sem

Luke A. - Guest Blogger — Mon, 07 May 2012 18:00:00 GMT

From Mid-March thru April, I had the opportunity to work with Omar Willey, from the Seattle Star, on his adCenter account. After talking with Omar about his business and his online marketing goals, I went to work on the account to try and improve performance...(read more)

Yahoo! and Microsoft Search Alliance Implementation Complete in the UK and France #bingyahoo #ppc #sem

Cedric Chambaz - MSFT — Fri, 04 May 2012 09:03:00 GMT

Yahoo! and Microsoft announced today that they have completed an important milestone for their Search Alliance agreement: all digital advertisers and publishers in the United Kingdom, Ireland and France have been transitioned to Microsoft adCenter. Both...(read more)

Campaign to Fame: Final Thoughts | #bingppctip_JAFIB #ppc #sem

Kirk Lutz - JAFIB Wear — Thu, 03 May 2012 19:10:00 GMT

After the last post, I worked on time saving tips to improve my campaign by reading posts in the Support Center , as well as doing some more research in order to boost my performance. I read about optimizing my ads , but that was helped by the Microsoft...(read more)

Broad Match Modifier: Your Microsoft Advertising adCenter Campaign's Bouncer

Joe Holliday - MSFT — Wed, 02 May 2012 18:32:00 GMT

Many of you probably live a much more exciting lifestyle than I do. You’ve been to those exclusive nightclubs that I’ve only seen on TV…you know, the ones where a bouncer stands at the door turning some folks away, while ushering in...(read more)

Publicity: 17 Ways to Give a Good Interview to the Press #SMB #Smallbiz #forstartups

Matthew Stibbe - Guest Blogger — Tue, 01 May 2012 15:20:00 GMT

Matthew Stibbe is CEO and writer-in-chief at Articulate Marketing , where he helps high-profile clients such as Microsoft, HP, Symantec and NetJets communicate clearly with their customers. He is also the founder of TurbineHQ.com , the easy the easy way...(read more)