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Tagged Content List
Blog Post:
How to Seduce Seven Types of Searchers with Great #PPC Ad Copy #SMX
Simone Schuurer - MSFT
Welcome to London: it is pouring with rain and the tube doesn’t work. When the district line does reluctantly grinds to a halt at Fulham Broadway it only takes minutes to reach SMX London which is taking place in the home of Chelsea Football Club, Stamford Bridge. Luckily my lack of knowledge of...
on
Tue, May 15 2012
Blog Post:
Getting Started with #PPC: Microsoft Advertising adCenter for Beginners | #sem #smb #smallbiz #smallbusiness
Tina Kelleher - MSFT
Every now and again I like to dedicate a post to our newer readers who are just starting to learn about pay-per-click advertising and haven't been following along here at the adCenter Blog for more than a few weeks or months. If you're learning about PPC and feel a bit overwhelmed, I highly recommend...
on
Wed, Mar 28 2012
Blog Post:
Small Business Essentials Series: Reporting and Optimization
Peter Haubold - MSFT
In this 5th part of our Small Business Essentials Series I’ll focus on reporting and optimization best practices that will help keep your campaigns performing well. In the previous parts, we’ve seen how David - owner of a local shoe store – created his keyword list , developed his bidding...
on
Fri, Oct 22 2010
Blog Post:
Small Business Essentials Series: Targeting and Incremental Bidding
Peter Haubold - MSFT
In this 4th part of our Small Business Essentials Series I’ll focus on how to fine-tune your campaign through targeting your geographic and demographic audience. In the previous parts we’ve seen how David - owner of local shoe store – created his keyword list , developed his bidding...
on
Mon, Oct 11 2010
Blog Post:
Small Business Essentials Series: Writing Convincing Ad Copy
Peter Haubold - MSFT
This is the 3rd post in the Small Business Essentials Series . For more on David and how Peter walked him through the first steps of getting his PPC campaigns set up, visit the first and second posts in the series. Writing ad copy is the most critical part of your entire search campaign. You may have...
on
Fri, Oct 1 2010
Blog Post:
Small Business Essentials Series: Choosing Match Types and Negative Keywords
Peter Haubold - MSFT
This is the 2nd post in the Small Business Essentials Series. For more on David and how Peter walked him through the first step of getting his PPC campaigns set up, visit the first post in the series: Small Business Essentials Series: Finding the Right Keywords for Your Business . As soon as my shoe...
on
Fri, Sep 24 2010
Blog Post:
Small Business Essentials Series: Finding the Right Keywords for Your Business
Peter Haubold - MSFT
Whether you own a local shoe store, deliver tasty pizzas in the neighborhood, or offer accounting services, as a small business owner, you probably don't have much time to navigate through complex search platforms, analyze massive Excel sheets or read through libraries of books that explain the ins and...
on
Thu, Sep 16 2010