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SES Toronto is quickly approaching! This year, it’ll be held at the Hyatt Regency Toronto from June 11th-13th. If you haven’t registered yet, there’s no time like the present; be sure to use discount code 20MICRO to receive 10% off the price of your all-access pass. The adCenter...

Got up two mornings in a row at 6AM and it’s taken two strong coffees to appreciate that the sun is shining today. However (and how nerdy have I become!?) the first SMX session ‘Social shares, the new link building’ woke me up and cheered me up to no end. There must be many of you ...

Who hasn’t been a victim of retargeting or remarketing ads? Most of you must have had ads following your user journey and it works… As a marketer, it’s always good to learn about new techniques and not miss out on the opportunity to build stronger relationships with your customers...

The EU’s cookie and tracking legislation is an onerous policy that limits online marketing. US lawmakers are contemplating sweeping changes to intellectual property law that will stifle access and the flow of information. What’s a marketer to do? In this session, our panelists provided marketers...

Welcome to London: it is pouring with rain and the tube doesn’t work. When the district line does reluctantly grinds to a halt at Fulham Broadway it only takes minutes to reach SMX London which is taking place in the home of Chelsea Football Club, Stamford Bridge. Luckily my lack of knowledge of...

Want to know if advertising on Bing and Yahoo! Search actually supplies a great ROI for your SMB’s marketing dollars? Don’t just trust us - trust your fellow SMB customers. The proof was in the numbers for Doug Rosenberg, Online Traffic & Loyalty Manager for Brooks Sports. Check out the video below...

The best things in life are FREE!! Are you ready to become a Microsoft Advertising Accredited Professional ? For a limited time we are offering FREE accreditation so don’t hesitate, sign up and take the exam today by following this link and clicking “Sign Up” at the bottom of the page...

This is just a quick heads up that your Microsoft Advertising adCenter Terms and Conditions have been updated with the goal of enhancing our service to provide greater payment flexibility. An adCenter prepay option will be available --no word, yet, on exactly when but pilots will begin in some of the...

In today’s global world, whether you have a local or international business you want to optimize your reach. If you’re in the US, UK, Ireland or France, you will start seeing changes to targeting options that align more with the industry norm; roll out has already started and will continue...

Those of you who have been following along with the Campaign to Fame may remember reading posts where the contestants were singing the praises of the Microsoft Advertising Accredited Professionals they’ve been working with to help optimize their campaigns for peak performance. We even had a couple...

Well, that was fun! As our Campaign to Fame comes to a close, I'm extremely grateful to have participated in it. I have been very thankful as well for the personal touch the folks at Microsoft Advertising have shown all of us. The entire process has been smooth and painless, even pleasant, and I could...

From Mid-March thru April, I had the opportunity to work with Omar Willey, from the Seattle Star, on his adCenter account. After talking with Omar about his business and his online marketing goals, I went to work on the account to try and improve performance. One of the most common mistakes I see...

Yahoo! and Microsoft announced today that they have completed an important milestone for their Search Alliance agreement: all digital advertisers and publishers in the United Kingdom, Ireland and France have been transitioned to Microsoft adCenter. Both companies will now turn their attention to the...

After the last post, I worked on time saving tips to improve my campaign by reading posts in the Support Center , as well as doing some more research in order to boost my performance. I read about optimizing my ads , but that was helped by the Microsoft Advertising Accredited Professional assigned to...

Many of you probably live a much more exciting lifestyle than I do. You’ve been to those exclusive nightclubs that I’ve only seen on TV…you know, the ones where a bouncer stands at the door turning some folks away, while ushering in other groups, who have some sort of celebrity with...

Matthew Stibbe is CEO and writer-in-chief at Articulate Marketing , where he helps high-profile clients such as Microsoft, HP, Symantec and NetJets communicate clearly with their customers. He is also the founder of TurbineHQ.com , the easy the easy way to take care of office paperwork online, including...

Today, May 1, our small and medium business brand is changing from “Microsoft Advertising” to “Bing.” Our goal is to simplify how SMB search advertising customers do business with Microsoft. This means our SMB customers will be greeted with the same dazzling photography...

How's your Wednesday looking for this week? If you've got some free time around 12:15pm EST/9:15am PST, register to join reps from Microsoft and Trada for a discussion on getting the most bang for your paid search advertising buck (if you're booked solid, register anyway and you'll be able to access...

If you’ve been wondering when this month’s adCenter release announcement was going to come, the wait is over! You talked, we listened … here’s a quick rundown of the updates and improvements you can expect in this month’s release. Desktop Import Enhancements In the...

On the 18 th of April we started serving a proportion of adCenter ads on Yahoo! and by the end of the month all advertisers on adCenter can expect to see 100% of their ads displayed on Yahoo! also *) As this presents you with a new kind of market place it would be good to know what reporting you’ll...

Not long ago, we announced that adCenter would soon offer a new option to help make your broad matching a bit more predictable. Today’s post is just a quick heads up to let you know that broad match modifier is now live in adCenter! Like many others before it, this new feature came as the direct...

On the 15 th and 16 th of May the Microsoft adCenter community team will be heading to a football stadium. No we do not suffer from a concussion (your concerns are completely rational) but will be heading to SMX London which this year takes place in the home of Chelsea, Stamford Bridge. We will be keeping...

On Saturday, April 28, 2012, adCenter will be undergoing scheduled maintanence and will be unavailable from approximately 7:00 AM to 7:00 PM PDT. Users in all markets will be unable to access adCenter, Microsoft Advertising Intelligence data and will not be able to upload campaigns via the adCenter Desktop...

I was trying to get a better understanding of quality clicks versus standard clicks or low-quality ones. I wanted to make the most use of my advertising coupons through the campaign. I read up on some FAQ and video tutorial pages, trying to determine what was best for me and my business. Since my...

When you look at one of our community blogs or forums this morning, you may notice they look different. Better we’d like to say but hey - we’re biased! For us community managers, it is exciting as we know the community sites (plural as we’re live in English and French !) are ready for...