Think and Act Like a Publisher #SEO

Nick James is founder of Fresh Business Thinking, the leading website for small-to-medium size businesses in the UK. Over 55% of traffic to Nick’s websites comes from search engines pointing queries to top quality ideas and information making Nick something of a content evangelist. In addition to Fresh Business Thinking Nick runs International Trade and The International Trade Awards.

The Mail Online, the Internet arm of the UK’s Daily Mail has been declared the world’s most popular online newspaper by the tracking service Comscore and it’s all down to ‘content’.

Last December the Mail Online website reached 45.3m visitors per month and the majority of these came as a direct result of someone typing a query into a search engine.

Great content is at the core of a content strategy but obviously not all businesses have access to an army of writers – however this doesn’t mean that you should do nothing.

In addition to visitors that will come from search engines, ‘fresh’ original content encourages other people to ‘link’ to your site from blogs and social media feeds which will not only bring more visitors but also will add to your site’s ‘link juice’. This in short means that search engines will treat you favourably as you have had an ‘online’ vote of confidence and your site will start to be seen as authoritative.

How to publish great, fresh content without an army of editors

How can you add new content to your site without an army of editors?

Three things that can be done immediately:

·         Add details of trade shows and conferences in your industry sector to your website.

·         Make sure you get press releases from your trade association and use them as the basis for news stories.

·         Add a weekly tip to your site giving expert advice on an area you specialise in

You’re not going to get 45 million people visiting your site but you will start to see results over time and of course you’ll make your website more interesting for visitors. If you like to find out more about content strategy, read Nick’s previous blog post here.

Sign up for the Online Business Makeover in London 12.03.2012 – 50% discount for the first 10 sign-ups!

Nick will be speaking at The Online Business Makeover at Microsoft HQ London on 12th March 2012. You can find a full list of speakers here. To find out more about top content for search engines and actual readers, as well as how to use social media to boost your online presence, book your ticket today with discount code MICROSOFTGUEST and save 50% off the full ticket price of £299+VAT! Hurry – discount strictly limited to ten readers!

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