UK Search Account Services Blog Review 2011

As the nights get longer and 2011 finally draws to an end, we can't help but sit and reflect over what was great, good and challenging over the 12 months.

As the UK Search Account Services team prepares for the festive period we all agreed that it would be a marvellous opportunity for a spot of reflection of our own, that's why we wanted to share with you some of our highlights and best blogs. So here we go...

Zero to Hero Tips on Setting up and Optimising Your New adCenter Account

Pay Per Click (PPC) for SMB - A Paid Search Back to Basics Series was a 13-part series that all the Search Account Services team contributed to; drawing on a wide range of experience and Search best practice covering off everything you ever needed to know about setting up a Microsoft Advertising adCenter account in easily accessible bite-size portions.

Insightful Insights

We like to keep our finger on the pulse here at adCenter Towers; and we've written a number of blogs around the trends we've been seeing in the UK Search marketplace (Top 10 Christmas Gadgets 2011 and Top 5 Holiday Destinations for 2012) as well as preparing you for seasonality peaks across the various core Search verticals such as Finance, Travel and Retail.

How to Guides

Finally, we've helped the wider Microsoft Advertising Community with such blogs as the recent "Miffed about Matching" and "Sanity Check your adCenter Defaults" series to help best serve you and ensure that you are completely informed on getting the very best out of adCenter.

Thank you very much for engaging with us throughout the year and for sharing your thoughts on the adCenter UI and adCenter Desktop Tool, as well as the insights we produce. We love you guys!

Here's wishing you all a happy and peaceful holidays and a fabulous 2012!

Cheers

Kate and the UK Search Account Services Team