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I’m psyched!

Why am I psyched?  I’m psyched because next week is the ILM West conference in San Francisco – and I will be there to cover all of the goodness for the Microsoft Advertising Community.

Local digital advertising is no longer “right around the corner” – it’s here.  Local search revenues in 2010 were $5.1 billion – and BIA Kelsey projects this number to reach $9.1 billion in 2015.  So Lo Mo (Social, Local, and Mobile) is essential – and video works in local markets.

ILM West will focus on the tools, platforms, and companies working to put the pieces together to “close the local loop”.  It’s nerdy… but I really am a sucker for tools and platforms!  I’m also thrilled to check out the sweet speaker lineup.

Will you be at ILM West?  If not, tune in here next week for coverage from the Microsoft Advertising Community.  If you will be there be sure to let me know in the comments.  See you there!

David Kline | Microsoft Advertising