Early Holiday Gifts From adCenter

At adCenter we pride ourselves on listening to customers in order to continually deliver the best tools and solutions for their search campaigns. This year, we heard our customers say they want improved campaign performance, increased volume, and simpler processes to help save time. 

I am happy to report that the Holidays have come early for Yahoo! Search and Bing advertisers this year! In the last two weeks, we’ve released our latest round of pre-holiday features, all delivering on advertisers’ wish lists:

A gift that simplifies: A redesigned web user interface. This will provide advertisers a more intuitive campaign management experience. Specific areas we improved include:

• Simplified Campaign Set Up for creating campaigns and ad groups, and a sleek, new single-page view with real-time previews and keyword suggestion, enabling quicker campaign deployment.
• Improvements to Navigation & Discovery to help advertisers manage across their entire account by viewing and editing keywords and ads across multiple campaigns and ad-groups at once.
• Improvements to Campaign Reporting with new multi-metric trend charts, delivery status notification features and positional bid estimates.
  Improvements to Editing with in-line editing, in-line bid editing, and best position estimations in the keywords grid.

A gift that keeps on giving: An upgrade to the adCenter Desktop. This will make it simpler for advertisers to manage complex tasks and large accounts by streamlining their workflows. Other specific areas we improved on the desktop include:

• New Welcome Screen takes advertisers on an end-to-end tour of the Desktop tool to help them get set up and started quickly.
• An expanded Import Campaigns feature to allow advertisers to easily and directly import their Google AdWords campaign data into the Desktop.
• Clipboard support to enable basic copy and paste functionality so that advertisers can quickly and easily copy data and move it to, from, and within Desktop.
• Bulk bid suggestions to offer more than 1,000 keywords and let advertisers easily apply changes in order to increase traffic.
• Simplified Targeting with a default set to the advertisers’ account location, determined by the language listed in their Desktop settings.

A gift that enhances campaigns: The release of several performance reporting tools. These will help advertisers better manage and optimize their search campaigns on adCenter. Some of those features include: 

• New, improved Opportunities Tab that includes bid suggestions for exact/broad match and in-line editing. With this new feature advertisers can easily address underperforming bids to target more volume.
• New Share of Voice feature that quantifies missed impressions in Account, Campaign, and Ad Group performance reports, and helps prioritize optimizations more effectively.
• Improved historical and aggregated Quality Score data to allow advertisers to view aggregated quality score by summary or by time frame, including hour, day, week or month.
• An upgrade to Change History reports so advertisers can view targeting changes and gain better insights into campaign performance related to those changes.

We’ve heard very positive feedback on these new features.   Below is just a sampling of what customers have shared:

• “Thank you thank you thank you!  cannot wait to explore the new UI!! I've never been so excited to optimize!”
• “Love the new Adcenter features. Campaign CPAs and mouseover hourly metrics with many more features!”
•  “adCenter allows you to view historical quality score so you can track improvements. Great info, thanks”.
• “Importing AdWords campaigns in adCenter desktop is VERY awesome”
• “So freaking happy that adCenter now lets you actually choose a "Custom" date range over 30 days in a row. Nice job guys.”

Listening closely to our customers about their challenges spurred us to deliver these products and features that will help them achieve higher ROI in time for the Holidays. Expect to hear more from us in the coming months as we will continue to focus on bringing more innovation, volume and efficiency to adCenter and at global scale.

Thank You and Happy Holidays!

David Pann, General Manager, Microsoft Advertising Search Network